Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Country: Kuwait
Year: 2008
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Year: 2012
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)
LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus”
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
Source of both examples: A sharp lookalike / Une nette ressemblance!
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?
THE ORIGINAL
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)
LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)
Source of both examples: The Flat Truth / Plié en quatre
“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”
THE ORIGINAL
Antral Taxi Company / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)
Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!
Students can play an active role at Montreux with the Swiss Media Talent Award.
All students and young talents are invited to take part, individual or as a team, at this international competition free of charge.
This campaign for Merge radio in Oman was shortlisted in the 2012 Dubai Lynx Outdoor category!!!
Lady Gaga dressed as an Omani girl!!!
I spoke to the client (who is based in Oman) he never heard of it.
I spoke to the outdoor media in Oman and they never saw or heard of it so I spoke to the orgnizers and it was pulled in the last minute 
nice try guys but no cigar.
Continue reading ‘dubai lynx 2012 episode three and a half – bad romance’
I guess “Justice will be served” is an appropirate title for this campaign after all LOL 
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
NOSPEC.COM
Paragon Marketing Communications
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