Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online, Agency : Euro RSCG Buenos Aires (Argentina)
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
I have a confession to make, over the past 21 years in the industry I have had a reoccurring dream, I dreamed that one of these days i will have one of these clients that do not want to have their logo made bigger on their ad or not having a logo at all (just like this example) where this dream client was satisfied with part of his product can appearing on his campaign with part of his logo being visible.
NB. The 3D work is really nice and the idea is not bad at all, too bad the suites could not sell it to the client (if they had such a client that is).
When I shared this dream with the orginzers of the 2012 Dubai Lynx they were kind enough to take action by pulling the curtain on those who tried to pull the wool over our eyes I guess “Justice will be served” is an appropirate title for this campaign after all LOL
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.