7 March 2013 – The 7th Dubai Lynx Awards, the premier awards honouring creative excellence for MENA’s advertising and communications industry, has this year received a record 2092 entries from 19 countries, up 2.7% versus 2012.
The 2092 entries have been submitted into 15 entry categories, including the new Branded Content & Entertainment section:
Branded Content & Entertainment (66), Design (112), Direct (138), Film (219), Film Craft (172), Integrated (47), Interactive (138), Mobile (18), Media (270), Outdoor (193), Print (278), Print & Poster Craft (153), PR (50), Promo & Activation (155), and Radio (83). The country with the most entries submitted is the UAE with 1256, followed by Lebanon with 276, Egypt with 256 and Saudi Arabia with 80 entries.
You’re in school taking the most important and hardest class you’ll ever take. There’s a lot of pressure because if you make an A you’ll be guaranteed a job. A B might get you the job depending on how everyone else in the class does. But you’re pretty confident because you’ve worked harder than your classmates.
First test you make a B. A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that. Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer. The ones who are cheating ask if you’d like to come over and “study” with them for the next test. You decline because you don’t want to be a cheater.
You study more than you did for the last test because you know you have to just to keep up. You end up with a B plus. They make As again. They’re contacted by job recruiters. You are not. Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack. You’d like to tell on them, but you have no proof. Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.
You do what you have to. You join them. You make your A. You get the job. You’re financially independent and so happy about that. You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job. Your family is happy. No regrets. You and your college buddies laugh about that class years later.
The Dubai Lynx has changed the rules for the 2013 media agency of the year title, allowing only media agencies to win the award, Campaign ME has reported. Under the new rules, advertising agencies, clients and media owners can continue to enter and win a media Lynx, but the involvement of the media agency or media department is now a mandatory field on the entry form, with the media agency and not the creative agency being allocated points towards the media agency of the year title. “The reality is that the media category should reward tactical media planning and placement and these changes will reflect that,” said Terry Savage, chairman of Lions Festivals, organiser of the Lynx.
Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online, Agency : Euro RSCG Buenos Aires (Argentina)
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)