Category Archives: Dubai Lynx 2012

It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

Global voice roaming

JWT Dubai Hits the break on creativity and accelerates copy cat ads

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)

LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” 
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

Drive Dentsu Lebanon takes peace of mind for Toyota from VW France

“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”

THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)

LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration@jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)

Source of both examples: Peace, love and copycat? / Paix en cascade

Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?

DDB Dubai Wrinkled Copycat

THE ORIGINAL 
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)

LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)

Source of both examples: The Flat Truth / Plié en quatre

Bates Pangulf Taxi finally reached Dubai after five years in Portugal

“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”

THE ORIGINAL
Antral Taxi Company  / Anti Drink and Drive – 2007
Source : Cannes BRONZE LIONDraftFCB website
Agency : DraftFCB Lisbon (Portugal)

LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)

Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!

Golden Award of Montreux deadline extended till March 30th, 2012 – Students/young talent participate free of charge

Students can play an active role at Montreux with the Swiss Media Talent Award.

All students and young talents are invited to take part, individual or as a team, at this international competition free of charge.

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dubai lynx 2012 episode three and a half – bad romance

This campaign for Merge radio in Oman was shortlisted in the 2012 Dubai Lynx Outdoor category!!!

Lady Gaga dressed as an Omani girl!!!

I spoke to the client (who is based in Oman) he never heard of it.

I spoke to the outdoor media in Oman and they never saw or heard of it so I spoke to the orgnizers and it was pulled in the last minute 😉 nice try guys but no cigar.

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dubai lynx 2012 episode Three – Terminator judgment day – Impact BBDO UAE

Published in February 2012, hmmmm how convinient 🙂
I have a confession to make, over the past 21 years in the industry I have had a reoccurring dream, I dreamed that one of these days i will have one of these clients that do not want to have their logo made bigger on their ad or not having a logo at all (just like this example) where this dream client was satisfied with part of his product can appearing on his campaign with part of his logo being visible.
NB. The 3D work is really nice and the idea is not bad at all, too bad the suites could not sell it to the client (if they had such a client that is).
When I shared this dream with the orginzers of the 2012 Dubai Lynx they were kind enough to take action by pulling the curtain on those who tried to pull the wool over our eyes 😉 I guess “Justice will be served” is an appropirate title for this campaign after all LOL 😉 
 
Advertising Agency: ImpactBBDO, Dubai, UAE
Creative Director: Fouad Abdel Malak
Art Director: Richard Lopez
Copywriter: Michael Fillon
Illustrator: Norman Seharsoji
Additional credits: Amol Yadav
Published: February 2012

dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership

 

I brought this (and other examples) spoof/ghost ad to the attention of the Dubai Lynx orgnizers and to Campaign magazine but it still went through and won Bronze in Design!!!

Really now, in a down-turn-economy a shoe repair shop would turn to a reputable agency such as the Classic Partnership and capitalize on the time and talent of their chief creative officer to work on his business card (which was also used as a flyer)!!! no kidding.

Advertiser KHALID JAVED
Product COBBLER
Entrant THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: Stationery
Title: SHOE REPAIR
Advertiser/Client: KHALID JAVED
Product/Service: COBBLER
Entrant Company: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Creative Credits
Name Company Position
John Mani The Classic Partnership Advertising Chief Creative Officer
Vitthal Deshmukh The Classic Partnership Advertising Chief Creative Officer
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
John Mani The Classic Partnership Advertising Copywriter
Alok Gadkar The Classic Partnership Advertising Art Director
Abhay Chawak The Classic Partnership Advertising Photographer

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