Category Archives: Dubai Lynx 2012

Dubai Lynx 2012 Episode one – clone wars – The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz

I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.

Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client 😉 who refused it 🙂 or from the advertising scene in cairo who could have notified lynx before the show 😉

Uploaded by  on Aug 7, 2007

TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York

The “BIG idea” behind the Grand Prix winning work for Kalbaz (at best) is “homage” with a twist to Skittles”everything i touch turns into” which at a core level is inspired by the “Midas touch”
The similarity is obvious.
Now look at the posting date (Feb 9, 2010) of the McDonalds TVC’s that won two bronze in the film category in 2012 !!!!!!!!!
Source: FAMILY FEUD and SHOWER and http://www.dubailynx.com/winners/2012/film/index.cfm?award=4
Source: http://www.youtube.com/watch?v=-wlbM_RF7RI&list=UU7OU9dwvZQMvY2hazUrcn1w&index=37&feature=plcp

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

 

Source: Less hormonal adolescent, more civilised adult

Dubai Lynx 2012 winner of Bronze in the Outdoor category .

Source: WOMEN

Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”

References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/

Credits & Description:

Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong

The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.

Question: Are they mocking you?

Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

Bugging facts about Tonic Dubai copy-cats ads

 

THE ORIGINAL
Pet Flea and Tick Spot On “Never keep a parasite” – 2009
Source : Adsoftheworld
Agency : Shanghai J&J Advertising (China)

LESS ORIGINAL :
Petzone “Don’t let ticks and fleas become your pets” – 2010
Source : Coloribus
Agency : Tonic Dubaï (UAE)

 

Source: The very same haircut / Parasitisme créatif ?

Special Thanks to Joe La Pompe for e-mailing me this copy-cat example from Dubai.

LESS ORIGINAL :
Petzone “Don’t let ticks and fleas become your pets” – 2010
Source : Coloribus
Agency : Tonic Dubaï (UAE)

THE ORIGINAL
Pet Flea and Tick Spot On “Never keep a parasite” – 2009
Source : Adsoftheworld
Agency : Shanghai J&J Advertising (China)

Egyptian Old Fart Tarek Nour steals 14 TV commercials to launch his own TV station

They stole 14 different creations, used them as their own without crediting the originals or even mentioning them and profited from doing so.

The work was done for profit to promote the launching of the TV station owned by the owner of multiple advertising agencies and TV production companies; he goes by the name Tarek Nour who openly admitted to copying 14 promos (so far) and is considered a creative legend in Egypt.

This only goes to show the true status of creativity in the Middle East. copy past. copy anything from anywhere and past it anywhere but most importantly never forget to enter such work in creativity awards as bragging rights are as important as getting a raise, or getting new clients and undeserved respect from people whom you take for granted and deem ignorant!!!

I hope we do not see this work on next year short-list at the Dubai Lynx. The following are some examples of the original content which Egyptian Advertising industry Top Dog Tarek Nour copied  the ideas from and used them as promos to launch his TV station during the month of Ramadan!!! This guy will stop at nothing.

The videos have been removed by Tarek Nour from Youtube trying to cover up his crime, however tow of them are still available on Smells like a dirty copycat / Ça sent bon la mauvaise cope and Thinking about copycat? / Touché coulé!

[youtube=http://www.youtube.com/watch?v=CBamtqPPTeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PcW7wZEDAGI&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=X-Igd-85PDg&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=EWy36ljuzeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=yR0lWICH3rY&hl=en&fs=1&]

Berlitz Language School – 2006
Source : Cannes SILVER Lion, Cresta Awards Winner, Eurobest Silver, One Show Silver & New York Festivals Gold Worldmedal!
Agency : Bates United Oslo (Norway)

[youtube=http://www.youtube.com/watch?v=T7GRdIWp1ZE&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=0eN0b5qdmrA&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FZyYxQw1hhw&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PxWbhCAdNus&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=5IaUL4dNRRo&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FD_c9Jm8hkU&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FFUP229rcw8&hl=en&fs=1&]

Related Links:

http://adnationme.com/news/top-story/tarek-nour-nabbed-on-facebook-for-copycats-2.html

Picture 1

Source: http://www.facebook.com/group.php?gid=128807933831

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TBWA/RAAD Dubai copycat ad gives new meaning to nissan slogan Shi_t the way you move

Turtle.fullsize

 

Parrot.fullsize

 

Chicken_0.fullsize

Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Cindy Hammel
Art Director: Daryl Villanueva, Danilo Villanueva
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser’s Supervisor: Paminder Singh

Source: Never feel out of place

Penguin_0

Source: jeep_penguin_0

Bear_0_0

Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione
Photographer: Keystone

Source: jeep_polar_bear

 

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Impact BBDO Lebanon Tattoo scam

 

 

 

THE ORIGINAL?

Rio Sul Shopping Center  – 2000

Source : Cannes Archive Online, Luerzer’s Archive,

Agency : Salles / D’Arcy (Brazil)

 

 

LESS ORIGINAL :

C & F Cosmetics & Fragrances “Love yourself” – 2007

Source : Pikasso Gold

Agency : Impact BBDO (Lebanon)

Source: Tattoo yourself / Tattoo faux!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Tabu ads in MENA

No matter how funny, relevant or even research supported, comparative ads are totally tabu so it is a sham we will never see ads as per the following examples: 

image008

Pepsi Cola Vs. Coca Cola – comparative advertisements.

Special thanks to sender: Tarek Iskandar.

picture-5

Related Link: http://www.coloribus.com/admirror/coca_cola_vs_pepsi/

bmw

BMW vs. Jaguar

bmw_vs_mecedes

BMW vs. Mercedes

Seven ‘Kuwait Arabic Advertising Awards’ facts

war-party-021

 

louai_press_crop

By Louai Alasfahani

 1-      What is your opinion of the KAAA’s initiative – to be applauded, or pointless?

The KAAA “intended” step towards following the well established practice of Cannes Lions, Dubai Lynx and other reputed creativity awards in withdrawing trophies (from agencies that have been proven to have won with copy-cat, spoof/ghost or cliché ads) is certainly to be applauded – provided KAAA actually takes this crucial first step. Withdrawing only one trophy as an attempt to save the KAAA integrity due to mounting pressure from the industry watch-dog, the IAA Kuwait chapter (sponsors of last year’s KAAA) or as a timely reaction to the increasing publicity on copy-cats in trade publications is not enough. Only the withdrawal of all awarded copy-cat work can save the KAAA integrity and make the effort of combating copy-cat ads meaningful.

2- Shouldn’t agency staff be encouraged to look at others’ work to find inspiration, after all nothing is really original?

In theory – Agency staff are encouraged to look at others’ work to open their minds to the infinite possibilities of creating new artworks. In reality – the copy-cat problem is due to agency staff constantly looking at others’ work, falling in love with others’ work (specially internationally awarded others’ work) copying others’ work then selling it to their clients as their own creations and being awarded for such practice!!! I strongly disagree that “nothing is really original”; this statement is parallel to “there is no new thing under the sun” – Ecclesiastes i:8.Since this is a very long argument; I have summarized my disagreement with fundamental definitions/process of creativity with some quotes to clarify my point:

1-      Creativity by definition of Lateral Thinking: “When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability”. – Edward De Bono.

2-      Creativity as a process of Bisociation: “The bringing together of two previously unrelated planes of thought”. (Examples from the art world include one of Picasso’s paintings when he brought together the style of the sculpture of African masks with Paul Cezanne’s brush technique; another example is the portraying of a face in profile together with a full face).(example of daily life is sailing + surfing = windsurfing  another example is glue + Woods Shaving = chipboard) in other words “Creativity is finding new things…or expressing old truths in new ways” – Roger vol Oech.

3- To what degree is copying acceptable in terms of art direction or ideas?

“There are three arts which are concerned with all things: one which uses, another which makes, and a third which imitates them” – Plato. Copying is not acceptable at all in terms of the big-idea/concept however it is tolerable in terms of art direction and technique.
4- Why do you think the region is resorting to copycat work?

The region is resorting to copycat work for a number of reasons; in some occasions for a combination of all the listed reasons:

1-      Lack of self-regulation.  Internationally “aligned/affiliated” agencies have only embraced the international agency “name/logo” but not the more important- international agency “culture”.

2-      Un-sufficient enforcement of copyright laws in the advertising industry.

3-      Rising costs and Lower industry profit margins in the GCC than the developed world.

4-      Quick profit combined with good old fashioned laziness. “Time is money”.  It is much easier, much faster and much more profitable to copy already existing work than to invest time in creating something new and original.

5-      Lost passion. Many professionals have lost their passion for the industry so anything goes. Those who still have passion believe that “When love and skill work together expect a masterpiece” – John Ruskin.

6-      Wining at any cost. Many creative directors have resulted to spoof ads and copy-cat ads to unethically accelerate their carriers on the account of other more talented and deserving individuals – but this will not last.

7-      Lack of knowledge on the part of most clients with regards to copy-cat work which directly effects creative output in this region.(Although clients are not the ones to be blamed).

5- Do you think it is a problem particular to the region?

There is bad news and then there is very bad news; The bad news is – the problem is not particular to this region alone; as evident in blogs and websites dedicated to fighting this problem, examples are www.bloganubis.com (first site in the Middle East dedicated to fighting copy-cats), www.joelepompe.net (author of the world’s first book on copy-cats) and http://www.coloribus.com/admirror/ the very bad news is  – only in this region has the problem reached epidemic proportion.

6- Can agencies be better ‘policed’ to ensure copying doesn’t happen, and when it does, who should take the blame?

Agencies can be better policed in a number of ways, such as;

1.     Self-regulation. Each agency can lead by example by reprimanding any member of the agency compromising its integrity with spoofs and copy-cat ads. (Even before the idea/concept is presented to the client for approval). “I would rather fail for attempting to do something different, than just do constantly mediocre work” – Jack Mariucci

2.       If and when self-regulation fails (intentionally or unintentionally) we as industry professionals have the moral obligation to report (with proof) any copy-cat work to the industry governing body – the IAA local chapter ; which in turn will take necessary actions. (An important fact is that many creativity awards are presented in association with the IAA and industry leaders are IAA board members).

3.       In the unlikely event that the IAA local chapter does not take adequate actions then industry professionals can report (with proof) any copy-cat work to their favorite trade magazines which in turn will gladly publish it. (In addition copy-cat work can also be reported to specialized advertising blogs).

4.       If all fails then as a last measurement we as industry professionals can do the client a favor by enlightening them by means of forwarding (with proof) any copy-cat work that has been sold to them by the agency.

It is interesting to note that creative directors constantly complain about clients not embracing creativity in this region, yet manage to sell them copy-cat ads created by a different agency, for a different market, in a different continent many years ago…but continue to blame clients!!! Agencies are paid to create good work not to copy great work. “Imitation is not the most sincere form of admiration but the sincerest form of thievery”.

7- Do clients really care if work is copied if it works for their brand and doesn’t clash with anything locally?

Clients entrust agencies in producing original, creative, relevant artworks that sells products and services and are not aware they are paying for copied work.  (It is not a client responsibility to investigate the work copied by an agency). Yes, clients do care if work is copied; even if it works for them they would shift their account to another agency. To put the theory to the test publish some examples of copy-cat ads then call those clients for an opinion 😉

sources:

Jorge Frascara. Communication Design Principles, Methods, and Practice. Allworht Press, 2004.

Frank Jefkins. Advertising Third Edition. M+E Handbooks. 1994.

John Townsend & Jacques Favier The Creative Manager’s Pocketbook.

Alastair Campbell The Designer’s Lexicon.

Capsule. Design Matters.