Category Archives: Dubai Lynx 2012

Leo Burnett Dubai retro organic haircut

“It’s so natural it was done before that I really wonder how this poster reached the Cannes 2010 Shortlist? Jurors were probably blind : their hair probably grew too long … hiding their eyes?” – Joe Lapompe.

salon-de2004

Beka International Hairstylist – 2004
Source : Art Directors Club Merit
Agency : Ogilvy Sao Paulo (Brazil)

the-hairdressrs2007

The Hairdressers / Ambient – 2007
Source : Chip Shop Awards Best Ambient
Agency : MDA creative (United Kingdom)

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 101. ISBN: 978-2-7533-0069-9.

leo-burnett-dubai

 

 

 

 

 

 

 

 

 

 

 

Less original: X Trim

Agency: Leo Burnett

Creative director: Greg Bray

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 30.

The above was published in GMR Gulf Marketing Review in June 2005. Page: 48.

Pantene “Nature Fusion” – 2010

Source : Cannes Outdoor SHORTLIST
Agency : Grey Johannesburg (South Africa)

Notice the resemblance…

cheveux2009

Pineda Hait Transplant Clinic / Ambient – 2009
Source : Cannes Festival Longlist
Agency : TBWA Makati City (Philippines)

The followingis a good example of how to express an old idea in a new way.

inspiration_visa

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Moo Zain = not good

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Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Short listed in Print and Outdoor!!!! There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs 🙂

check out the link Shocking creativity

October 2004 😉

Source: http://www.coloribus.com/admirror/attraction_effect/

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad 😉

dsc09619

Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.