Category Archives: Jordan Advertising Awards

Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

many agencies compete unethically with other agencies in creativity award competitions by either submitting an altered version of the published ad or even worse submitting an ad which was created to win awards without even the ad getting published or sometimes not even working for that brand.

Scam, doctored layouts (not in accordance to the Bank Muscat CIM), wrong color of client logo, never ever been used in any outdoor in Oman (where i reside), perhaps published once (maybe) in a low circulation magazine to bypass the rules of the competition. No paying client (for these ads)…yet….

Three shortlists in the Print category of the 2013 Dubai Lynx. WINDOW STEPS TARGET and Four shortlists in the Outdoor category of the 2013 Dubai Lynx. WINDOW STEPS OPEN BOX TARGET

I brought this to the attention of the organizers and they took appropriate action 😉 close but no cigar.

Mounir Harfouche seems to be following in the foot steps of Shahir Zag of Y&R here are some examples of his “creativity” that i accidentally came across, Forever young, ancient idea by Mounir Harfouche and It took Lowe MENA four years to copy Paragon Marketing Communications awarded work shall we conduct an official dig? I mean a visual audit of Harfouche “creativity” over the past decade and see the number of “coincidences”  and “telepathic” ideas he had to scam to get to where he is today 😉 

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The following are the ads with that actually got published for Bank Muscat which are in accordance with their visual identity..

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Bates Pan Gulf Kuwait wins with a doctored scam ad at the 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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DECEASED USERS

Agency: Bates Pan Gulf

Creative Director:

Advertiser: Behbehani motors

Country: Kuwait

Client VOLKSWAGEN
Product ROAD SAFETY
Entrant BPG KUWAIT Kuwait City, KUWAIT
Type of Entry: Magazine
Type of Entry: Print
Category: PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Title: DECEASED USERS
Product/Service: ROAD SAFETY
Entrant Company : BPG KUWAIT Kuwait City, KUWAIT
Advertising Agency : BPG KUWAIT Kuwait City, KUWAIT
Name Position
Bipin Jacob Creative Director
Bipin Jacob Copywriter
Muhyi Sadek/Khalid Ul Haq Art Director
Venu Gopal Photographer
Bashar Al Hammad Account Manager

The above ad which won Bronze in the Print category of the 2013 Dubai Lynx was probably publishes only once (for free in some low circulation magazine) at best, a fact that can easily be checked by checking with IPSOS media research (one of the festival sponsors/supporters) through their MOMO service (Monthly Monitoring).

I know three facts about this work; 1- that this ad does NOT even comply with the VW corporate identity manual/template.

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Fuel your creativity instead with Impact BBDO Beirut at 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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Short listed at the 2013 Dubai Lynx in the outdoor category!!! 

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Earonic creativity at the 2013 Dubai Lynx by RÉPUBLIQUE Beirut

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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Earonic iPhone Case

LunaDan_large RazorDan_large

CollabCubed

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Shortlisted at 2013 Dubai Lynx best use of small ambient media!!! They should not even get a certificate for being shortlisted now that their “cover” is blown 🙂

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Cannes Lions Copies New York Festivals Two-Tier Jury and Patent Pending Matrix Scoring System.

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New York, NY – March 28, 2013:  The Cannes Lions advertising awards announced today that they are changing their judging system after what Advertising Age described as “Last Year’s Media-Judging Scandal” with “widespread accusations of cheating.”  Now Cannes Lions has copied the New York Festivals’ four-year old judging system whereby a large jury selects the shortlist and then a jury of 30 senior judges selects the trophy winners using a new scoring system.

“It’s unfortunate an organization as large and successful as the Cannes Lions cannot improve their judging system without copying our innovations and risking another scandal and lawsuit. We created the two-tier judging system four years ago and now have a patent pending on our revolutionary matrix scoring system to protect our intellectual property from being copied by others. Both of our systems are widely heralded by the international advertising community as being revolutionary and the best judging system in the industry.” said Jim Smyth, CEO of the International Awards Group, LLC (“IAG”), which owns the New York Festivals International Advertising Awards, for the World’s Best Advertising® as well as five other international award competitions.

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Leo Burnett tearing out creativity in print media at the Dubai Lynx 2013 with a grand prix with a 13 year old cliche

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As clearly evident by these examples (and others offcourse)  “The region is ripping off world class creative” and most of the time getting away with it, or so they wish 😉

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Source: Executive Jury

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BREAK-FREE PINT CAMPAIGN – ALIEN 3

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BREAK-FREE PINT CAMPAIGN – MATRIX

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BREAK-FREE PRINT CAMPAIGN – SCARY MOVIE 4

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Dubai Lynx 2013 Design Jury missed a few hits

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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The above is the irresponsible jury responsible for good real work not even being shortlisted at the Dubai Lynx while they were busy awarding Team Y&R the Grand Prix in the design category for a proactive direct mailer. How insane is that?!!! Grand Prix and Silver in direct category PERSONAL EXTINCTION PREVENTION BOOK

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This year i noticed a follow up on a trend started two years back when a shoe repair business card was awarded at the 2012 Duabi Lynx. What makes these business cards so special and what if anything do they have in common? here is the answer: 

1- They are all business cards.

2- They are business cards for small, private, one-man-show business.

3- They are business cards for small, private, one-man-show business with little or no budget at all (as proudly stated on the presentation boards).

4- All of these small, private, one-man-show business with little or no budget at all came up with the same brilliant idea (copy-cats love this one, they call it telepathy), the idea is to contact BIG, well known  agencies with the challenge to design a business card that would turn their business around (and win awards for the agency).

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Dubai lynx-2013 episode 2-starring shahir of team-Y&R

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

It never seizes to astonish me how year after year after year Shahir of Team Y&R Dubai continues to convince clients such as Land Rover to invest in print media, outdoor media and a plethora of other media to publish ads and pay for photography, models and props for an automotive brand that do NOT feature a visual of the product (car) nor features of the product and continues to win award after award after award, dwarfing the work of prominent advertising agencies in the region. I am “humbled” by “his’ creativity as my agency (and myself) have been heavily invested in the automotive industry. we (as Paragon) are working on the automotive brands of Lamborgini, Skoda and Audi and in 2010 worked on (in addition to the previous mentioned brands), Porsche, VW, Mazda and Peugeot. even in day by gone I had personally worked on the brands of Chrysler (including JEEP and Dodge), as well as Cadillac, Opel, Chevrolet and Saab, Never have I (or any of my team members) were capable of selling the client the idea to invest in an ad that does NOT adhre to the restrictive CI manual of the brand not least to be able to convince the client to invest in print and outdoor ads (not cheap by any measure) that do NOT feature the actual visual of the product!!! Hats off to him and his agency team for pulling it off over the years. I would also like to add that I am a great fan of the brand, I purchased  an LR3 and most recently purchased a Range Rover Sport, yet I never got exposed to any of these amazing works of communication nor was I ever sent any of the “escape keys” or “bear repelent” BTL items, not even the “edible” brochure of last year!!! all of the following examples have been short listed in Print, Outdoor, Craft and other categories of the prestigious Dubai Lynx in its 2013 edittion.

NB. Paragon has won the Marketing Dealer of the Year Award for Porsche in Kuwait with real work in real time and with real client contribution 😉 Porsche Centre Kuwait wins Porsche Middle East Marketing Award

Please watch the video and share your feelings…I actually visited the Land Rover and Range Rover showroom in Oman, interviewed several of their sales team members (including the one who sold me my vehicle two months back or so), I also met with the GM, all of which had no idea or never seen all the items that were supposedly given away as premiums, direct mail to drive traffic and increase test drives, etc. and they never even seen the ads or posters!!! the truth of the matter is that all integrated marketing communication for the GCC is controlled by Dubai and all dealers meet in Dubai and are briefed on all upcoming activities. The fact that no one in Kuwait or Oman has ever seen these short listed and winning entries is proof that they are scam ads

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The only thing I got was this key chain bearing the local dealer logo!!!

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Winner of Silver in the Print category LEMUR

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Dubai Lynx 2013 – Episode 1 starring Shahir of Team Y&R

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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Winner of Silver in the Print category PELICANS

Winner of Bronze in the Outdoor category PELICANS

Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Client HARVEY NICHOLS DUBAI
Product DEPARTMENT STORE
Entrant Y&R DUBAI, UNITED ARAB EMIRATES
Type of Entry: Print
Type of Entry: Outdoor: Billboards & Street Furniture
Category: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Title: PELICANS
Product/Service: DEPARTMENT STORE
Entrant Company : Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency : Y&R DUBAI, UNITED ARAB EMIRATES
Name Position
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag Copywriter
Kalpesh Patankar Art Director
Remix Studio – Bangkok Photographer
Zaakesh Mulla Account Supervisor
David Lewis Advertiser’s Supervisor
Nazek Fawaz Account Manager
Agency Producer: Amin Soltani Other Credits

There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs 🙂

check out the links

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WWF 9/11

Shocking creativity

Moo Zain = not good

Also interesting is to check out the following links which prove the adage  that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling” 🙂

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

top that

Monopoly

Balanced bottles

Haircut

Hand cuffs

Hammer Time

Food for thought

Hot ad, cool ride

have a chocolate break, have a land rover

Yet another #$$ hole

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October 2004 ;)

Source: http://www.coloribus.com/admirror/attraction_effect/

mtc-big

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad ;)

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Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

axe

Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Advertiser: UNILEVER ARABIA

Brand name: AXE DEODORANT

Agency: LOWE & PARTNERS DUBAI

Country: UAE

Awards: Cannes Lions 2004 Press No-Prize

Account Supervisor: Rupen Desai

Advertiser Supervisor: Anil Gopalan

Photographer: Tejal Patni

Entrant Company: LOWE & PARTNERS DUBAI

Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid

 

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Agency: Jung von Matt/Donau

Source: http://www.jvm.de/www/index_flash_de.php

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Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Now the bottom line is…

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copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.