Category Archives: Jordan Advertising Awards

Leo Burnett Dubai retro organic haircut

“It’s so natural it was done before that I really wonder how this poster reached the Cannes 2010 Shortlist? Jurors were probably blind : their hair probably grew too long … hiding their eyes?” – Joe Lapompe.

salon-de2004

Beka International Hairstylist – 2004
Source : Art Directors Club Merit
Agency : Ogilvy Sao Paulo (Brazil)

the-hairdressrs2007

The Hairdressers / Ambient – 2007
Source : Chip Shop Awards Best Ambient
Agency : MDA creative (United Kingdom)

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 101. ISBN: 978-2-7533-0069-9.

leo-burnett-dubai

 

 

 

 

 

 

 

 

 

 

 

Less original: X Trim

Agency: Leo Burnett

Creative director: Greg Bray

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 30.

The above was published in GMR Gulf Marketing Review in June 2005. Page: 48.

Pantene “Nature Fusion” – 2010

Source : Cannes Outdoor SHORTLIST
Agency : Grey Johannesburg (South Africa)

Notice the resemblance…

cheveux2009

Pineda Hait Transplant Clinic / Ambient – 2009
Source : Cannes Festival Longlist
Agency : TBWA Makati City (Philippines)

The followingis a good example of how to express an old idea in a new way.

inspiration_visa

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Torn creativity

First published in September 2000

First published in September 2000

Anubis272

Published in Adweek magazine. Vol. XLVIII No. 25. June 18, 2007. Special Report. Page: SR9.

picture-11

First Published in September 2000.

Source: http://www.coloribus.com/admirror/torn_page/

Awraq 2004010

Published in Adweek magazine.Vol. XLVII. No. 25. June 19, 2006. Page:13.

www.adweek.com

picture-22

Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it 😉

Source: http://www.dubailynx.com/winners/print/win_99_1_03069.htm

Type of Entry: Magazine

Category: Drinks

Title: RIPPED

Advertiser/Client: DLUSH

Product/Service: DELUXE BEVERAGES

Entrant Company, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Advertising Agency, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Art Director: Radwan Atwi

Account Supervisor: Plamena Koeva

audi_quattro

The Above ad is of an identical idea but with a slightly different execution

AgencyGrey Dubai, UAE
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller
Published: 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Moo Zain = not good

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Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Short listed in Print and Outdoor!!!! There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs 🙂

check out the link Shocking creativity

October 2004 😉

Source: http://www.coloribus.com/admirror/attraction_effect/

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad 😉

dsc09619

Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Bandit

Original: Design Center. Less original: P&AKuwait.

This ad was published in

Arab Ad magazine.


another example of the same concept can be seen on the pages of Arab AdSeptember, 2003 issue. Vol. 13. No. 8. Page:212.

Unbelievable!!! This copycat concept got awarded Silver at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

 

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

“When we all think alike, then no one is thinking” – Walter Lipmann.

Prisma advertising in Jordan produces Phoney work

Agency: Prisma Advertising, Amman
Client: Hertz, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account Manager: Fathi Jibreel

Jordan – 2008

Source: http://www.adblogarabia.com/25-of-car-accidents-are-caused-by-mobile-use/

Client: Eurobank

Agency: Spot JWT

Executive CD: Takis Liarmakopoulos

Creative Director: Alexandros Tsoutis

Copywriter: Maria Tzanidou

Art Director: Alexandros Tsoutis

featured in a book titled “Epica Book Twenty One, Europe’s Best Advertising”. Page: 97. ISBN 13: 9782-88479-106-9.

The following example is part of X-files.

the featured ads created in Lebanon attempt to highlight that the two featured brands supporter Israel.

estee-lauder

Country: Lebanon.

So not cool

Source: Tony Stone Images

Client: National Real Estate – Souq Shark.

Agency: Eurika Media.

Country: Kuwait.

Client: National Paints

Agency: Team Y&R

Country: Jordan

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

When we all think alike, then no one is thinking – Walter Lipmann.

Hand cuffs

menottes2007.jpg

menottescanadian2003.jpgmenottesperrier_2003.jpg

Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Fishy ads

fish-save.jpg

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This cliché concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

fish-orgn.jpgfish.jpg

both the above ads were published in Kuwait.

win-bigwith-du

The above Du ad was published in 2008!!!

fish1

 

fish-my.jpg

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.


fish-2

fish-5fish-6

fish4

fish-3

the below example has a different idea “Sharing” although it features  fish and fish bowls.

fish-2fishes.jpg

The below example; although featuring a gold fish in a fish bowl has a different concept behind it from the jumping fish examples – as it advertises a window cleaning detergent. the idea is clear (no pun intended)

image010

Flying high

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Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:200.

Unbelievable!!! This cliché concept got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram, Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

11.jpgkuwaitairways.jpg

BKME ad was created by Horizon FCB Kuwait; the Jordan Telecom ad was created by Team Young & Rubicam Amman and the MTC ad was created by JWT Kuwait.

I had previously contributed this entry to Communicate magazine which they kindly published as an example of their cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page: 18.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.