Category Archives: Jordan Advertising Awards

Prisma advertising in Jordan produces Phoney work

Agency: Prisma Advertising, Amman
Client: Hertz, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account Manager: Fathi Jibreel

Jordan – 2008

Source: http://www.adblogarabia.com/25-of-car-accidents-are-caused-by-mobile-use/

Client: Eurobank

Agency: Spot JWT

Executive CD: Takis Liarmakopoulos

Creative Director: Alexandros Tsoutis

Copywriter: Maria Tzanidou

Art Director: Alexandros Tsoutis

featured in a book titled “Epica Book Twenty One, Europe’s Best Advertising”. Page: 97. ISBN 13: 9782-88479-106-9.

The following example is part of X-files.

the featured ads created in Lebanon attempt to highlight that the two featured brands supporter Israel.

estee-lauder

Country: Lebanon.

So not cool

Source: Tony Stone Images

Client: National Real Estate – Souq Shark.

Agency: Eurika Media.

Country: Kuwait.

Client: National Paints

Agency: Team Y&R

Country: Jordan

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

When we all think alike, then no one is thinking – Walter Lipmann.

Hand cuffs

menottes2007.jpg

menottescanadian2003.jpgmenottesperrier_2003.jpg

Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Fishy ads

fish-save.jpg

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This cliché concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

fish-orgn.jpgfish.jpg

both the above ads were published in Kuwait.

win-bigwith-du

The above Du ad was published in 2008!!!

fish1

 

fish-my.jpg

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.


fish-2

fish-5fish-6

fish4

fish-3

the below example has a different idea “Sharing” although it features  fish and fish bowls.

fish-2fishes.jpg

The below example; although featuring a gold fish in a fish bowl has a different concept behind it from the jumping fish examples – as it advertises a window cleaning detergent. the idea is clear (no pun intended)

image010

Flying high

21.jpg

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:200.

Unbelievable!!! This cliché concept got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram, Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

11.jpgkuwaitairways.jpg

BKME ad was created by Horizon FCB Kuwait; the Jordan Telecom ad was created by Team Young & Rubicam Amman and the MTC ad was created by JWT Kuwait.

I had previously contributed this entry to Communicate magazine which they kindly published as an example of their cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page: 18.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.