Category Archives: MENA Crystal

Kids r us

Taiba Color Blind 1

Taiba Color Blind 2

Taiba Color Blind 3

Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Associate Creative Director: Mark Makhoul

Art Director: Amin Abuhamzeh

Copywriter: Laila Algharabally

Photographer: Steve Kauzman

Retouching: Rotfilter

Source: http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.dubailynx.com/winners/2008/print/index.cfm?award=4&page=4

Although congratulations are in order for the overall quality of the campaign which won a Bronze at the 2008 Dubai Lynx; however it should not have been allowed to enter as it was never ever published by a paying client within the specified time frame for the competition.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

this also got awrded at the 2007 MENA Crystal – magazine crystal.

 

taibafeb08

taibamarch08

ghost-busters2

Hand cuffs

menottes2007.jpg

menottescanadian2003.jpgmenottesperrier_2003.jpg

Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Hold your pants

suzukiswift_pantydropper.jpg

Client: Suzuki Swift

Agency: PAGÉSBBDO, Dominican Republic

kellogsshop.jpg

Client: Kellogs

Advertising Agency: H&C-Leo Burnett, Beirut

this entery has been awarded at the 2007 MENA Crystal!!!

Source : Via [ directdaily]

abudhabihilton.jpg

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Grand Pricks

beverages-a.jpg

Original: Hacienda San Nicolas GmbH

Agency: Kolle Rebbe, Hamburg

Creative Directors: Ulrich Zuenkeler/Andreas Geyer

Copywriter: Verena Schneider

Art Director: Petra Gremer

Production Manager: Detlef Warnecke

Awards: LIA – London Internatinal Awards 2006 – Print category.

featured in the 2006 award annual page:123.

lipton_teabags.jpg
 

Less original: Lipton

Awards: Dubai Lynx – Grand Prix

Agency: JWT – Cairo

Egypt – 2007

The concept is the same but the execution is different print media vs. ambiant media!!!

The above (Less Original) entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 309. ISBN 13: 9782-88479-106-9. JWTwhat were you thinking?…that you could copy someone else original idea and win in Epica!!! JWT did NOT win in Epica due to an alert and experienced judging panel. Thank you Epica for truly awarding creativity and originality…keep the good work. however the same ad did win at the 2007 MENA Crystal – outdoor crystal!!!! 

RADIO.GRAND PRIX

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.