Archive for the 'Advertising Awards' Category



26
Feb
14

DUBAI LYNX NURTURES TALENT WITH DEDICATED TRAINING PROGRAMMES

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Photo by Louai Alasfahani

FUTURE LEADERS OF MARKETING, DIGITAL LAB,THINK TANK, LYNX ACADEMY

25 February 2014 – The Dubai Lynx International Festival of Creativity is investing in all levels of industry talent with four academies that are set to happen at this year’s Festival which takes place from 9 – 12 March at the Madinat Jumeirah in Dubai.

Dubai Lynx Digital Lab powered by TBWA\RAAD DAN
The Dubai Lynx Digital Lab powered by TBWA\RAAD DAN, is a learning programme dedicated to digital enthusiasts from client organisations as well as creative agencies with three years + experience who want to better their knowledge about using digital for creative communications. This year, TBWA\RAAD DAN has partnered with highly acclaimed Hyper Island. With a focus on mobile, Hyper Island will provide a tailored version of their internationally celebrated Master Class which will be delivered over the three days. Participants will experience a fast-paced series of presentations and collaborative workshops led by DAN and Hyper Island.

“We are working with world class partners to bring something new and disruptive to Dubai Lynx. Hyper Island has been dubbed the digital Harvard by our global team and we are genuinely excited to work with these guys and bring a whole new dimension to the LAB this year. We want participants to experience less of a ‘LAB’ and more an introduction to a new way of thinking.”
Reda Raad, COO TBWA\RAAD

“We are all about collaboration and jumped at the opportunity to work with TBWA\RAAD DAN. Participants will not only understand the power of the mobile revolution, they will also identify needs and create prototypes for new mobile solutions. They will explore new business opportunities built on the knowledge about mobile behaviour, which often challenges the way marketing and communication is executed in traditional media.”
Per Vidar Lundberg, Global Director of Executive Education, Hyper Island


Future Leaders of Marketing powered by Starcom MediaVest Group
Aimed at rising young marketers and brand managers, aged 30 years and under, the Future Leaders of Marketing, is a programme that focuses on the biggest challenges that young marketers and their brands are facing today.  The programme will equip participants with the foundation and know-how to go back to their companies with the inspiration and knowledge to drive brand excellence and develop effective creative campaigns. Laura Krajecki, Chief Consumer Officer and EVP, Global Director Human Experience Strategy at Starcom MediaVest will tutor the academy.

“We are honoured to be partnering with the Dubai Lynx International Festival of Creativity for the second consecutive year to nurture the next-generation of marketing pioneers. At SMG, we have long believed in the power of marketing excellence; over the years, our commitment to creating cutting-edge content for our clients has cemented our reputation as an industry leader. Our sponsorship of the Future Leaders of Marketing programme further supports our vision to ‘make next now’ and invest in empowering the leaders of tomorrow, today”
Nisha Primlani-Pugnet, Regional Director, Marketing & Communications, VivaKi

Think Tank powered by JWT
Focused at a senior level, the Think Tank will help clients to better understand creativity and ensure that client strategies remain effective in today’s constantly evolving business environment. Twenty participants will have the opportunity to attend selected seminars and enjoy exclusive sessions with internationally-acclaimed speakers that so far include Jaime Rosado, VP Regional Creative Director of JWT Puerto Rico and John O’Keeffe, Worldwide Creative Director of WPP Global. Juan Senor, Partner at Innovation Media Consulting Group, will moderate the Think Tank which takes place across 10 & 11 March.

“Attending the Think Tank was time really well spent, hearing new ideas and approaches to issues, at times presented with a refreshing candor.”
Chris Galanto, Senior Vice President (Advertising), Emirates

Lynx Academy in partnership with Leo Burnett
The Lynx Academy offers an exclusive learning opportunity to a group of carefully selected students. The Academy students not only benefit from the festival content but also personalised sessions, tutorials and workshops from top industry figures giving them firsthand access to expert knowledge and experience. Confirmed speakers already include Karl Salibi, Executive Regional Strategic Planning Director at Leo Burnett MENA and Leila Khauli Hanna, Marketing Management Instructor, Olayan School of Business, American University of Beirut. Students will leave with an increased knowledge of the advertising and communications sectors armed with the skills they need to embark on their careers.

“It’s essential for young talent to gain insight into our dynamic industry, in preparation for their future careers. Through the Dubai Lynx Academy we have mentored 107 promising communicators, who have experienced advertising across the board with our team. They represent the advertising industry of tomorrow, and their training now will help them to develop into robust individuals capable of connecting people and their behaviour with the human purpose of a brand.”
Raja Trad, CEO, Leo Burnett Group MENA

Anyone wishing to register their interest for a place on one of the training programmes should email academies@dubailynx.com. Further information on each of the academies, along with details of prices can be found online at http://www.dubailynx.com/talent_training/training/.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.www.dubailynx.com

13
Jan
14

Dubai Lynx Student Creativity Competition Deadline extended to 20 January 2014

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An extra week to let your creativity shine in our student competitions
Deadline extended to 20 January 2014

You now have more time to showcase your creative talent in our two student competitions. With the winners being flown to Dubai Lynx and honoured onstage at the region’s most prestigious creative awards event, this is an unmissable opportunity to get a head-start in your creative career.

If you have a visual flair, The Masar Student Creative Award for Print is perfect for you. Read the brief here.

The Dubai Lynx Student Creative Award for Integrated is a new competition for 2014, offering a cross-media creative challenge. Read the brief here.

Both competitions now close 20 January. Find out more and enter here.

 

 

29
Dec
13

Dubai Lynx Masar Creativity Award for Print and Student Creative Award for Integrated deadline 13th of January 2014

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Put your talent to the test and win a career-boosting trip to Dubai Lynx 2014 in our two student awards:

The Masar Student Creative Award for Print , in its second year, invites you to respond to a brief for leading charity, the Dubai Autism Centre.
Read the Dubai Autism Centre creative brief >

The new Dubai Lynx Student Creative Awards for Integrated has a brief set by the Al Noor Training Centre for Children with Special Needs.
Read the Al Noor creative brief >

Your work will be judged by a panel of top creatives led by jury president, Bechara Mouzannar, Chief Creative Officer at Leo Burnett MENA. It’s an opportunity to get your talent noticed by some leading industry players.

The winners receive a trip, including flights and accommodation, to the Dubai Lynx 2014, Mena’s leading festival of creativity and sister to the legendary Cannes Lions.

Entry deadline: 13 January 2014 (Please note there will not be a deadline extension.)

Take the challenge. Your creative legend starts here.

Enter now at www.dubailynx.com

13
Sep
13

Evolution of leaders

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21
Jun
13

Small agency conference & awards. celebrating small shops & big creativity

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For more information click on aa01

 

26
May
13

Personal assistant at Cannes Lions

 

18
May
13

Paragon Chief Creative Officer pulls the curtain on Copy cats.

26-31-CLV 33-cover story-plagiarism_Page_1 Continue reading ‘Paragon Chief Creative Officer pulls the curtain on Copy cats.’

10
Apr
13

Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

many agencies compete unethically with other agencies in creativity award competitions by either submitting an altered version of the published ad or even worse submitting an ad which was created to win awards without even the ad getting published or sometimes not even working for that brand.

Scam, doctored layouts (not in accordance to the Bank Muscat CIM), wrong color of client logo, never ever been used in any outdoor in Oman (where i reside), perhaps published once (maybe) in a low circulation magazine to bypass the rules of the competition. No paying client (for these ads)…yet….

Three shortlists in the Print category of the 2013 Dubai Lynx. WINDOW STEPS TARGET and Four shortlists in the Outdoor category of the 2013 Dubai Lynx. WINDOW STEPS OPEN BOX TARGET

I brought this to the attention of the organizers and they took appropriate action 😉 close but no cigar.

Mounir Harfouche seems to be following in the foot steps of Shahir Zag of Y&R here are some examples of his “creativity” that i accidentally came across, Forever young, ancient idea by Mounir Harfouche and It took Lowe MENA four years to copy Paragon Marketing Communications awarded work shall we conduct an official dig? I mean a visual audit of Harfouche “creativity” over the past decade and see the number of “coincidences”  and “telepathic” ideas he had to scam to get to where he is today 😉 

2013-03-12 11.45.23 2013-03-12 11.45.11 2013-03-12 11.44.56

The following are the ads with that actually got published for Bank Muscat which are in accordance with their visual identity..

2013-04-10 15.26.46

Continue reading ‘Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx’

05
Apr
13

Bates Pan Gulf Kuwait wins with a doctored scam ad at the 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

Screen Shot 2013-03-20 at 3.58.21 AM

DECEASED USERS

Agency: Bates Pan Gulf

Creative Director:

Advertiser: Behbehani motors

Country: Kuwait

Client VOLKSWAGEN
Product ROAD SAFETY
Entrant BPG KUWAIT Kuwait City, KUWAIT
Type of Entry: Magazine
Type of Entry: Print
Category: PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Title: DECEASED USERS
Product/Service: ROAD SAFETY
Entrant Company : BPG KUWAIT Kuwait City, KUWAIT
Advertising Agency : BPG KUWAIT Kuwait City, KUWAIT
Name Position
Bipin Jacob Creative Director
Bipin Jacob Copywriter
Muhyi Sadek/Khalid Ul Haq Art Director
Venu Gopal Photographer
Bashar Al Hammad Account Manager

The above ad which won Bronze in the Print category of the 2013 Dubai Lynx was probably publishes only once (for free in some low circulation magazine) at best, a fact that can easily be checked by checking with IPSOS media research (one of the festival sponsors/supporters) through their MOMO service (Monthly Monitoring).

I know three facts about this work; 1- that this ad does NOT even comply with the VW corporate identity manual/template.

Continue reading ‘Bates Pan Gulf Kuwait wins with a doctored scam ad at the 2013 Dubai Lynx’

30
Mar
13

Fuel your creativity instead with Impact BBDO Beirut at 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

2013-03-12 11.57.28

Short listed at the 2013 Dubai Lynx in the outdoor category!!! 

Continue reading ‘Fuel your creativity instead with Impact BBDO Beirut at 2013 Dubai Lynx’




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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