Category Archives: Advertising Awards

Fishy ads

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Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This cliché concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

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both the above ads were published in Kuwait.

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The above Du ad was published in 2008!!!

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A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.


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the below example has a different idea “Sharing” although it features  fish and fish bowls.

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The below example; although featuring a gold fish in a fish bowl has a different concept behind it from the jumping fish examples – as it advertises a window cleaning detergent. the idea is clear (no pun intended)

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Flying high

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Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:200.

Unbelievable!!! This cliché concept got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram, Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

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BKME ad was created by Horizon FCB Kuwait; the Jordan Telecom ad was created by Team Young & Rubicam Amman and the MTC ad was created by JWT Kuwait.

I had previously contributed this entry to Communicate magazine which they kindly published as an example of their cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page: 18.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.

Copycat creativity takes a bow

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Kuwait

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Kuwait

I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 155. In the article titled “who’s who? Let’s discuss it!”.

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BMW Mini Cooper – 2003
Creative Director : Alex Bogusky,
Agency : Crispin Porter + Bogusky Miami (USA)

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Volkswagen Golf GTI – 2007
Source : Advertising Goodness,
Agency : Ogilvy (South Africa)

Source of above two examples: Gone with the wind / Idée éventée

The Jeep ad was created by Bozell Worldwide; the Lexus ad was created years after by Al Hudhud Kuwait.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.

Just Don’t do it

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The ad by The Kavli which was published only in D’mag June 2006 is based on a royalty-free stock image –  got awarded a Bronze at the 2006 KAAA (Kuwait Arabic Advertising Awards)!!! check out KAAA book; page: 31. 

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

Grand Pricks

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Original: Hacienda San Nicolas GmbH

Agency: Kolle Rebbe, Hamburg

Creative Directors: Ulrich Zuenkeler/Andreas Geyer

Copywriter: Verena Schneider

Art Director: Petra Gremer

Production Manager: Detlef Warnecke

Awards: LIA – London Internatinal Awards 2006 – Print category.

featured in the 2006 award annual page:123.

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Less original: Lipton

Awards: Dubai Lynx – Grand Prix

Agency: JWT – Cairo

Egypt – 2007

The concept is the same but the execution is different print media vs. ambiant media!!!

The above (Less Original) entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 309. ISBN 13: 9782-88479-106-9. JWTwhat were you thinking?…that you could copy someone else original idea and win in Epica!!! JWT did NOT win in Epica due to an alert and experienced judging panel. Thank you Epica for truly awarding creativity and originality…keep the good work. however the same ad did win at the 2007 MENA Crystal – outdoor crystal!!!! 

RADIO.GRAND PRIX

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.