Category Archives: Articles

Sergey Brin, Google Co-Founder, Says Internet Freedom Facing Greatest Threat Ever

Google Inc. co-founder Sergey Brin looks on during a question and answer session following the launch of the new Google Instant during a special launch event September 8, 2010 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)


LONDON, April 16 (Reuters) – The principles of openness and universal access that underpinned the Internet’s creation are facing their greatest-ever threat, the co-founder of Google Sergey Brin said in an interview published by Britain’s Guardian newspaper on Monday.

Brin said the threat to freedom of the Internet came from a combination of factors, including increasing efforts by governments to control access and communication by their citizens.

Brin said attempts by the entertainment industry to crack down on piracy, and the rise of “restrictive” walled gardens such as Facebook and Apple, which tightly control what software can be released on their platforms, were also leading to greater restrictions on the Internet.

“There are very powerful forces that have lined up against the open Internet on all sides and around the world,” Brin was quoted as saying. “I am more worried than I have been in the past. It’s scary.”

He said he was concerned by efforts of countries such as China, Saudi Arabia and Iran to censor and restrict use of the Internet.

Brin said the rise of Facebook and Apple, which have their own proprietary platforms and control access to their users, risked stifling innovation and balkanising the web.


Kuwait eyes law to regulate social media sites

By Reuters Tuesday, 24 April 2012

Kuwait plans to pass laws this year to regulate the use of social networking sites such as Twitter, the information minister said on Tuesday, in the wake of cases of alleged blasphemy and sectarianism that have prompted protests.

Kuwaiti lawmakers also voted in favour of a legal amendment earlier this month which could make insulting God and the Prophet Mohammad punishable by death.

Twitter is extremely popular in the Gulf state of 3 million and many public figures use the messaging site to debate politics, share gossip and advertise events. Unlike print media, television and books, the state does not have the ability to censor electronic media and lacks specific laws for prosecution.

“The government is now in the process of establishing laws that will allow government entities to regulate the use of the different new media outlets such as Twitter in order to safeguard the cohesiveness of the population and society,” Information Minister Sheikh Mohammad al-Mubarak Al-Sabah said.

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Kalimat Magazine announces the sale of its first print issue

NEW YORK, April 13, 2012 – Arab thought and culture quarterly magazine Kalimat has announced that the first print issue is available for purchase at the Kalimat Shop. Single Issue purchases are $12.95 and a one year subscription is $65 and includes worldwide shipping. The first twenty-five subscribers will receive a limited edition tote-bag designed by Faris Habayeb. Kalimat launched an Indie GoGo campaign in late January to crowdfund this Spring 2012 issue, which is the first printed issue of the magazine. Kalimat will be distributed globally and will be available for purchase in bookstores and on magazine stands worldwide.

Kalimat is a media production company that features bold, engaging political analysis, design, film, fashion, music, cultural affairs and new media content. Going to print is an exciting step for the quarterly which provides an Arab perspective on international current affairs, culture, design and new media.
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Why Facebook Is Hiring Ad Agency Creatives

And How It Wants You to Think About the ROI of a Fan

By:  Published: March 27, 2012

Just in case you were wondering, Facebook is not trying to build an ad agency, despite recent hiring of some of the industry’s creatives.

“Is Facebook building an agency internally, hiring a handful of creative people, starting something that becomes competitive with us?” JWT North America CEO David Eastman asked Facebook VP-Global Marketing Solutions Carolyn Everson on stage at the 4As Transformation Conference in Beverly Hills today.

“You’re thinking of Mark D’Arcy, who is my chief creative partner at Facebook, who we hired a little less than a year ago,” Ms. Everson said. “Mark has hired a handful of people around the world so we can have a conversation with the Jeff Benjamins of the world and chief creative officers.” (Jeff Benjamin being the digital creative JWT recently hired away from CP&B to be chief creative officer of JWT North America and New York.)

“Creatives like talking to creatives,” Ms. Everson said. “We need enough people at Facebook who can sit across the table from a creative leader and engage in a conversation about what the possibilities are.”

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Press inquiry calls for mega watchdog to run ‘enforced selfregulation’ across all media including bloggers

Newspapers should no longer be allowed to run the Australian Press Council because it allowed standards to decline and failed to keep the public’s trust, the government’s inquiry into the press has concluded. It has instead called for a government funded body it suggests calling the News Media Council which will attempt to regulate all media include online. Even bloggers, apart from sites that have less than 1250 page views per month would be covered.

The Independent Media Inquiry, run by Ray Finkelstein, concluded: “Ordinarily, the preferred option would be self-regulation. But in the case of newspapers, selfregulation by code of ethics and through the APC has not been effective.

The report was published today. It said:

“To do nothing in these circumstances is merely to turn a blind eye to what many see as a significant decline in media standards. Australian society has a vital interest in ensuring that media standards are maintained and that there is public trust in the media.

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Saudi national jailed for pirating goods

By Shane McGinley
Tuesday, 28 February 2012 3:47 PM
Saudi has a piracy rate of around 60 percent (Getty Images)

Saudi has a piracy rate of around 60 percent (Getty Images)

A Saudi national who manufactured and sold more than 100,000 counterfeit goods has become the first person ever to be imprisoned in the Kingdom on copyright and piracy charges, it was announced on Tuesday.

The convicted pirate’s retail outlet and warehouse had been raided a total of seven times since 2006, resulting in the seizure of more than 100,000 counterfeit products and several pieces of reproduction equipment.

The first six offences resulted in escalating fines by the Violation Review Committee. Following the seventh raid in 2010, Saudi Arabia’s Minister of Information recommended the Board of Grievances deliver a jail sentence.

In a landmark verdict, the Board of Grievances upheld the Ministry’s recommendation and the individual was jailed for a week.

The conviction has been seen by the Arabian Anti Piracy Alliance (AAA) as an important step in combating copyright theft in the kingdom, which currently has a piracy rate of around 60 percent – the highest in the Gulf region.

The AAA estimated that piracy has cost the Saudi economy around $1bn in the past two years and their recent survey found 67 percent of respondents believed imprisonment of those involved would help solve the problem.

“The adjudication of this case is a very important victory for anti-piracy advocates as it is the first-ever court judgment in KSA resulting in imprisonment. The judgement is a strong deterrent to prevent such criminal activities from proliferating in the country, knowing that the Saudi judiciary is prepared to apply the full extent of the law in trying cases related to piracy,” said Scott Butler, CEO of AAA.


Related link: watch out for fake watches


Wikipedia to go offline

17 JANUARY 2012
Wikipedia to go offline

Wikipedia is protesting against proposed anti-piracy legislation in the US by taking part in a web-blackout tomorrow.

Founder of the online collaborative encyclopaedia, Jimmy Wales, announced its participation in an online blackout yesterday.  He added:  “I hope Wikipedia will melt phone systems in Washington on Wednesday.”  Wikipedia joins opposition against the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA).

The decision was taken after 1800 Wikipedia collaborators discussed their options over the last three days on a Wikipedia discussion thread.  Other sites including Reddit and blog Boing Boing will be taking part in the blackout.  Stop SOPA activists were also hoping that Twitter would join them, but the micro-blogging site has declined.

“Wikipedians from around the world have spoken about their opposition to this destructive legislation,” said Wales. “While we regret having to prevent the world from having access to Wikipedia for even a second, we simply cannot ignore the fact that SOPA and PIPA endanger free speech both in the United States and abroad, and set a frightening precedent of Internet censorship for the world.”

The action hopes to make more people aware of the legislation and encourage more of them to contact their representative or relevant branch of government for those living outside the US.

SOPA and PIPA have drawn a lot of attention from technology, entertainment, media and political sectors. Over the weekend News Corporation chief executive Rupert Murdoch attacked the White House for its position on the anti-piracy legislation.

David Hing, London


IAA connections, news & events from chapters around the world. Marie Scotti

Australia Chapter’s “Big Idea” Competition – Winner Announced
Chapter President Heather Leembruggen reported the winner of this year’s “Big Idea” student award competition. The Bommerang One team from Edith Cowan University took home the award for their response to the Coeliac Australia client brief. More than 80 university students from across the country entered the competition. See The Winners »

Chapter’s New Thought Leadership Program
Chapter President Heather Leembruggen reports that the Chapter has introduced “IAA Thought Leadership Forums” – a series of breakfast and lunch events, to feature thought Leaders in solo presentations and panel discussions on the latest developments and trends impacting the marketing industry.

India Chapter’s Olive Crown Awards
The awards, created in 2011, seek to recognize creative excellence in communicating sustainability. Deadline for entries is January 31, 2012.
Details on how to enter the 2012 contest can be found here »

Denmark Chapter Holds Elections, Creates New Digital Diploma
At their AGM meeting held recently Erich Karsholt of Bates Y&R Copenhagen was elected chapter president.

Donald Nekman also reported on a new training program created by the Chapter – the IAA Digital Diploma which began in September. MORE »

Hungary Chapter receives delegation from China
The meetings in Budapest took place on October 26 and were organized by the Hungary Chapter. Gan Lin, Vice Minister of State led the delegation which was received by the chapter board at the headquarters of MTVA (Hungarian Public Service Media). Chapter President Ilona Pocsik gave a presentation about the activities of the Chapter, situation of the advertising/media marketing industry and expected trends. See the Photo and Get More Information »

Bahrain Chapter Events
The Chapter held its annual gathering on November 1 at the Intercontinental Regency Hotel. Under the patronage of Shaikh Fawaz Bin Mohamed Al Khalifa, President, Information Affairs Authority, it was attended by more than 100 members and guests. Highlights of the meeting included the announcement of a new Media City planned for Bahrain as well as a new international Bahrain television channel to be launched. See the Photo and Get More Information »

New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience

NCM Media Networks and Audience Entertainment Group Engage Movie Audiences With The First National Interactive Big Screen Cinema Game in the U.S. 

New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience 

Centennial, CO & New York, NY – (December 5, 2011) – Moviegoers in select theaters nationwide will get taken on a wild ride this holiday season with a new big screen AudienceGameTM featuring the latest in interactive social gaming technology – where the audience shapes the outcome.

NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, worked together Audience Entertainment Group and a top travel industry brand to create the new 90-second interactive game, which is the first national cinema advertising campaign of its kind in the United States.

The new AudienceGame is being presented throughout December exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washington, DC.

In the game, moviegoers will be able to join a classic cartoon character in an interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience will create a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

“We are always looking for ways to make FirstLook an even more exciting part of the movie theater experience, and being able to launch the first national AudienceGame is great fun because moviegoers can truly interact directly with a brand on the big screen, making it both the star and the entertainment,” said Cliff Marks, NCM’s president of sales and marketing. “Agencies and marketers are viewing AudienceGames as a good way to extend their integrated online and mobile marketing efforts. After all, playing a game with a theater full of people is about as social as media can get!”

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combination of live video and animated overlays in an AudienceGame. To view the game, visit

“Our ongoing relationship with NCM is the centerpiece of our company’s strategy to create a distribution channel for its next generation interactive, social media group gaming platform,” said Barry Grieff, CEO of Audience Entertainment Group. “This engaging entertainment company campaign is a new advertising approach, and the first of many branded AudienceGames that we look forward to developing with NCM and its national advertising clients in the future.”

While this is the first national campaign of its kind in the United States, Audience Entertainment Group has been perfecting its new “group motion capture” and “augmented reality” software technology for the past several years at events across the globe, including games sponsored by mobile phone

brand Orange at the Festival Of Lights in Lyon and at a charity concert in London’s Royal Albert Hall. AudienceGames have been enjoyed in movie and IMAX theaters, arenas/stadiums, rock concert venues and indoor/outdoor public screens in over 40 cities in 9 countries on 4 continents around the world. Video examples can be viewed at

Audience Entertainment Group games are presented in movie theaters in the U.S. exclusively through NCM Media Networks.

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