Paragonians holding their proof of success
Published in Arab Ad, December Issue. Page: 143.
Published in Arab Times daily newspaper. October 14th 2010.
Paragon Marketing Communication, one of Kuwait’s leading advertising agencies, has yet again been featured in 4 recently published international books on advertising and graphic design. Namely, ‘Logo Lounge Master Library’ Vol.1 3000 Initial and Crest Logos, ‘Logo Lounge Master Library’ Vol. 2 Animal and Mythology Logos, ‘Letterhead and Logo Design 11′ and ‘Design Matters//Portfolios’.
Logo Lounge Master Library authored by Catherine Fishel and Bill Gardner is a collection of logos assorted from the internationally reputed website logolounge.com. The book features designs created by international design firms, along-with, top-tier logo designers who share their insights on values, traditions and the future of designing. While Letterhead and Logo Design 11 by Design Army presents the latest, most innovative, and exciting work from well-known design leaders, new design firms, and cutting-edge artists. The third publication Design Matters/Portfolios by Maura Keller focuses on what makes a design stand out from the crowd in terms of layout, core attributes, and materials used.
Paragon Marketing Communications has been previously featured in several international books on advertising and graphic design some of which are: The Complete Graphic Designer by Ryan Hembree, Crack by Alexander Egger, The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, 500 Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex W. White.
On these latest achievements, Sheikh Dawoud Al Sabah, a prominent International Advertising Association member and a long standing patron of Paragon Marketing Communication’s work, said, “We are proud of Paragon’s achievement and that their work has represented Kuwait well globally.”
In addition, Louai Alasfahani, Managing Partner & Chief Creative Officer, Paragon Marketing Communications, commented, “We are proud to represent Kuwait in the international arena.”
Furthermore Gaya Kruchlik, Deputy General Manager, Paragon Marketing Communications, added, “Paragon Marketing Communications achievements also include a total of 52 awards which reinforces its position as Kuwait’s most awarded agency.”