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Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publications’ latest release titled ‘Recycling & Redesigning Logos’, making it the 17th international publication on advertising and graphic design featuring work by Paragon Marketing Communications’.
Recycling & Redesigning Logos explores the paradoxes involved in determining when and how much change is necessary in order to arrive at a more captivating and enduring visual logo personality. The book talks about redesigning of logos and about the questions one faces when redesigning, the most important being “Where do you start from?” The book shows case studies from around the world showcasing the brand stories of many corporations such as Coca Cola, Kodak, Burger King etc.
The book is authored by Michael Hodgson, principal and creative director of Ph.D, A Design Office – a firm whose design thinking approach is based on the idea of visual personalities: capturing the essence and soul of the client, then communicating those qualities throughout all applications from building signage and websites to identities and marketing collateral. When he’s not in the office, Michael can usually be found riding his bike in the Santa Monica Mountains.
Paragon Marketing Communications has been featured in 17 international books on advertising and graphic design some of which are: The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, Logo Lounge Master Library 3000 Initial & Crest Logos and Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner.
On this feat Louai Alasfahani the Managing Director and Chief Creative Officer, Paragon Marketing Communications said “Paragon Marketing Communications has started the new year with yet another achievement and we can safely say that the rest of the year has many more to offer”. Gaya Kruchlik, the Deputy General Manager added “We strive to create work that not just helps the clients but also sets trends and helps push the industry in Kuwait towards international standards”
Reference to Paragon Marketing Communications work is available on www.paragonmc.com
Published in Arab Times. February 16th 2011.
Published in Al Anba. February 16th 2011.
Also published in the Kuwait Times. February 16th 2011. Page: 22.
It eventually also got published in Al Qabas.
Paragonians holding their proof of success
Published in Arab Ad, December Issue. Page: 143.
Published in Arab Times daily newspaper. October 14th 2010.
Paragon Marketing Communication, one of Kuwait’s leading advertising agencies, has yet again been featured in 4 recently published international books on advertising and graphic design. Namely, ‘Logo Lounge Master Library’ Vol.1 3000 Initial and Crest Logos, ‘Logo Lounge Master Library’ Vol. 2 Animal and Mythology Logos, ‘Letterhead and Logo Design 11′ and ‘Design Matters//Portfolios’.
Logo Lounge Master Library authored by Catherine Fishel and Bill Gardner is a collection of logos assorted from the internationally reputed website logolounge.com. The book features designs created by international design firms, along-with, top-tier logo designers who share their insights on values, traditions and the future of designing. While Letterhead and Logo Design 11 by Design Army presents the latest, most innovative, and exciting work from well-known design leaders, new design firms, and cutting-edge artists. The third publication Design Matters/Portfolios by Maura Keller focuses on what makes a design stand out from the crowd in terms of layout, core attributes, and materials used.
Paragon Marketing Communications has been previously featured in several international books on advertising and graphic design some of which are: The Complete Graphic Designer by Ryan Hembree, Crack by Alexander Egger, The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, 500 Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex W. White.
On these latest achievements, Sheikh Dawoud Al Sabah, a prominent International Advertising Association member and a long standing patron of Paragon Marketing Communication’s work, said, “We are proud of Paragon’s achievement and that their work has represented Kuwait well globally.”
In addition, Louai Alasfahani, Managing Partner & Chief Creative Officer, Paragon Marketing Communications, commented, “We are proud to represent Kuwait in the international arena.”
Furthermore Gaya Kruchlik, Deputy General Manager, Paragon Marketing Communications, added, “Paragon Marketing Communications achievements also include a total of 52 awards which reinforces its position as Kuwait’s most awarded agency.”
The right design choices
The above is an excerpt (Page:251) from the book titled “Design Elements – A Graphic Style Manual”. Author: Timothy Samara. Publisher: Rockport. The book is absolutely fantastic.
ISBN – 13: 978-1-59253-261-2
ISBN – 10: 1-59253-261-6