Archive for the 'Brand Hijacking' Category



06
Oct
09

welcome to McDonalds

Picture 10

one could deduce from the picture that the global economic crisis has cast its shadow on the fast food industry and that they are giving away their franchising rights a dime a dozen. this could be a good time to invest. “Do not look at the problem in every opportunity, look at the opportunity in every problem”.

McDonald’s via: Funny | Weird | Misplaced Signs

Related posts on this same site:

Take away

Go gola!!!

KFC Article

14
Sep
09

Smoke less

Smoke less

This ad was featured as part of the ACT (Advertising Community Together) exhibition during the 2006 Cannes Lions festival.

29
Aug
09

Marlboro fast food

bk3

bk2_0

bk1

Client: Burger King

Agency: .start, Germany

Creative Director: Marco Mehrwald
Copywriter: Bernd Nagenrauft
Art Director: Gesine Schmidt
Photographers: Volker Dautzenberg, Manfred Kirchmayr

Source: burger_king_country_3

I would be very surprised if Burger King has actually approved or published any of this work without their logo.

15
Aug
09

Truth in advertising

AbuGhraibAbuse-standing-on-box

iraq

And they say advertising exaggerates and does not reflect the truth about products and services! what do you think now?

I think new ideas are all around us; we just need to look for the most relevant idea.

07
Aug
09

Funny Logos

708_540

Source:Funny Logos

27
Jul
09

we love linda

1530

Khalid Osman – art director
Priti Kapur – writer
Terrence Tan – Creative Director
Neil Johnson – Executive Creative Director

DDB Worldwide Pte Ltd Singapore – agency
EUT Marketing Pte Ltd – client

27
Jul
09

Fixing Food. Not cars

LambBurger_finalsm

 

Hummus_finalsm

 

BLT_finalsm

Agency: Colle + McVoy, Minneapolis, USA
Creative Director: Mike Fetrow
Art director: Mike Caguin
Copywriter: John Neerland
Photographer: John Christenson

Source: http://adsoftheworld.com/media/print/joes_garage_restaurant_lamb_burger?size=_original

25
Jul
09

Super energy

1_stephanie

Creative Directors: Piyush Pandey, Abhijit Avasthi

Art Directors Siddhartha Dutta, Amol Ghotkar

Cop Writer: Manoj Shetty

Year: 2007

Campaign objective/creative brief: To position Cadbury Bournvita as a high-energy drink for growing children.

Source: http://adsoftheworld.com/media/print/bourn_vita_stephanie?size=_original

 

25
Jul
09

Beware of copycats

joelogo1

 

joelogo2

 

joelogo4

 

joelogo5

 

joelogo6

 

joelogo7

 

Art Director: Louis Audard
Copywriter: Tristan Daltroff
Released: June 2009

Source: http://adsoftheworld.com/media/dm/joelapompenet_logo_6?size=_original

05
Jun
09

Ad Eaters

Adeatersabsolute

AdeatersAltoid.fullsize

AdeatersDHL

Adeatersmini

Adeaterspepsi

Advertising Agency: Impact & Echo BBDO
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe

Country: Kuwait – 2008.

“Here is an exciting campaign for all advertising lovers out there, it was created by Impact BBDO Kuwait for the Night of the AdEaters event in Kuwait. Each ad was themed in accordance with the ‘look & feel’ of a different brand like Pepsi, Mini, DHL and many others. The copy features some interesting headers like “Imagine paying for watching commercials”, “No commercial break during commercials” and “Kuwait’s longest commercial break”…some people hate commercial breaks, but not the AdEaters!” – Mediame.com

Source: Night of the AdEaters Kuwait

Brand Hijacking: Consumers appropriating brands for themselves and adding their own meaning to it.





Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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