The above ad was published in Kuwait in Al Anba daily newspaper on Saturday the 29th of January, 2011. Page: 16.
The ad features the famous Walt Disney characters which have nothing to do with the locally composed and written children’s play!!! I acknowledge the fact that no one has intellectual property over the character of Aladdin, however the illustrations used in this ad belong to Walt Disney and there are enough talented people in Kuwait who are more than capable of illustrating their own version of Aladdin and from the long list of sponsors it seems they are not short of funding to afford custom made illustrations that are more suited to their own play. Ironically the following scanned article published on the same page tackles the subject of intellectual property infringement against a renowned Egyptian actor!!!
The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.
Why would someone who invested in hundreds of thousands in dollars in building, staffing and equipping such a facility only to later on go cheap on its launching campaign and the positioning of Platinum?!!!
Published in Al Thulatha weekly newspaper in Kuwait. August 25, 2009. Page: 17.
Um Khamas the famous cartoons from the UAE has fallen victim of copyright infringement in Kuwait. some one found it profitable to advertise Um Khamas branded sweets and candies which are very popular during the month of Ramadan and profit from that without paying franchising fees or obtaining approval from the character copyright owners!!! wont be the first time or the last. Happy Gergeyan everyone.
During one of the trade exhibitions I bumped into Marlin-Monroe, we exchanged greetings and then she ranted for half an hour on how advertising agencies and clients in the GCC are cutting and pasting her photos on ads without her approval for products that she never endorsed and that they even progressed into cutting a watch (she never saw in her life) and pasting it on her hand to mislead customers that this is Marlin-Monroe choice (like the Omega watches Cindy’s choice).
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
The Bulgarian model for Damas has been pasted on an ad for a sliming product for men and women!!!
Well if you can’t afford the diamonds or the model or professional photography how can you afford to open a business, import products from the USA, pay customs, rent a wharehouse and pay for media space?
I had previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.