The exhibition will be held for students in graphic design and industry professionals who are interested in the art of logo design and will be open to all FREE admittance.
Archive for the 'Classroom' Category
| Hear what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Advertising self-regulation and compliance and the latest trends in behavioral advertising will also be discussed.This webcast is a must-attend for advertising professionals, as well as ad operations, agency, and compliance/legal leads. Register now for this interactive session, designed for, and presented by, online advertising and brand experts.Speakers: Bob Bahramipour – Vice President of Business Development, TRUSTe Matthew Shevach – Sr. Director, Product Marketing, TRUSTe |
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Source: Less hormonal adolescent, more civilised adult
Dubai Lynx 2012 winner of Bronze in the Outdoor category .
Source: WOMEN
Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”
References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/
Credits & Description:
Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.
Question: Are they mocking you?
Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.
http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305
http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/
Continue reading ‘Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year’
Muscat: Under the patronage of Muscat Municipality, Ministry of Housing, and Supreme Committee for Town Planning, Oman‘s first-time Conference on Sustainable Urbanisation kicked off yesterday (Monday) at Al Bustan Palace – A Ritz-Carlton Hotel with the aspiration of addressing local, regional and global challenges posed by rapid urbanisation by calling for comprehensive sustainable planning for urban growth.
Held under the theme of “Working Together in Creating Sustainable Urban Communities for Tomorrow”, the 1st Oman Sustainable Urbanisation Conference 2011 endeavours to provide an opportunity for experts to share best practices among countries and cities on the use of infrastructure in achieving sustainable development in the urban areas. The event also aspires to provide a venue for exchange of ideas and experiences on improving competence of cities and governments to plan, implement and work towards achieving a sustainable future.
Continue reading ‘Oman Sustainable urbanisation Conference 19 – 20 September 2011′
2nd MYCONTENT is the leading international entertainment content marketplace in the MENA region. It is essentially a marketplace for networking, showcasing, producing, co-producing, selling, buying, financing, and distributing entertainment content.
31 August 2011 – Spikes Asia is pleased to announce the launch of the Spikes Young Marketers Academy, a learning programme targeted at marketers and brand managers, aged 30 years or younger, working within a client organisation.
The objective of the Spikes Young Marketers Academy is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximise the value of client-agency relationships.
Continue reading ‘SPIKES ASIA LAUNCHES SPIKES YOUNG MARKETERS ACADEMY’
Client: Americana – Hardees
Agency: UniExpo
Country: Kuwait
Year: August 2011
We are going to use this most recent example from Kuwait to learn what not to do in any ad specially an outdoor ad:
1- According to the VIPS formula (Visibility, Identity, Promise, Singleminded) this ad is missing the “I” for identity, who is sending this message?!!!!!!!
2- According to the AIDA formula which was later on improved to AIDCA (Attention, Interest, Desire, Conviction, Action) the “A” for Action is missing. What action should the recipient of this message take after going through all the stages of AIDCA?!!!!!!
3- The very nature of OOH (Out Of Home) does not lend itself well for long copy as the drivers barely have time to register your message in less than 6 seconds
4- It is a cardinal sin to omit the identity of the “Sender” in the communication process according to Shannon & Weaver communication model.
Continue reading ‘Who swallowed the logo? then throw-it-up!!!’
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