Category Archives: Cliche


 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

Dubai Lynx 2013 – Episode 1 starring Shahir of Team Y&R

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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Winner of Silver in the Print category PELICANS

Winner of Bronze in the Outdoor category PELICANS

Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Type of Entry: Print
Type of Entry: Outdoor: Billboards & Street Furniture
Name Position
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag Copywriter
Kalpesh Patankar Art Director
Remix Studio – Bangkok Photographer
Zaakesh Mulla Account Supervisor
David Lewis Advertiser’s Supervisor
Nazek Fawaz Account Manager
Agency Producer: Amin Soltani Other Credits

There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs 🙂

check out the links


WWF 9/11

Shocking creativity

Moo Zain = not good

Also interesting is to check out the following links which prove the adage  that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling” 🙂

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

top that


Balanced bottles


Hand cuffs

Hammer Time

Food for thought

Hot ad, cool ride

have a chocolate break, have a land rover

Yet another #$$ hole

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October 2004 ;)



Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008


Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad ;)


Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009






Country: UAE

Awards: Cannes Lions 2004 Press No-Prize

Account Supervisor: Rupen Desai

Advertiser Supervisor: Anil Gopalan

Photographer: Tejal Patni

Entrant Company: LOWE & PARTNERS DUBAI

Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid



Agency: Jung von Matt/Donau




Now the bottom line is…


copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Invisible creativity visible copycats and cliche

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!

In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.
Advertiser HIMAYA
Type of Entry: Best Campaign
Category: Best Integrated Campaign Led by PR
Advertiser/Client: HIMAYA


Name Company Position
Bechara Mouznnar Leo Burnett Beirut Chief Creative Director
Malek Ghorayeb Leo Burnett Beirut Executive Creative Direcor
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawane Leo Burnett Beirut Senior Art Director
Krystel Hoche Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Salem Habbous Leo Burnett Beirut Copywriter
Tania Saleh Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Michel Haddad Leo Burnett Beirut Communication Executive
Line Abou Nasr Starcom Media Vest Group Media Manager
Samer Choueiry Leo Burnett Beirut Head Of Digital Department
Mariah Ghazzaoui Leo Burnett Beirut Art Director

Client: Khimji’s Watches – Oris


Country: Oman

Published in Business Today on June 2012


Invisible originality / Pas Vu, Pas Pris?

Невидимый плагиат

Source: Saatchi & Saatchi лажают

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

Released: March 2008
Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Product: Unicef (United Nations International Children’s Emergency Fund)
Agency: Ogilvy & Mather, Shanghai
Country: China

Credits & Description:

Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.


Advertiser: Nokia Corporation
Brand name: Nokia
Product: Nokia Phonethics
Agency: JWT Manila
Country: Philippines
Category: Mobile TelephonePublic Safety, Health & Hygiene
Released: April 2009
Credits & Description:

Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Tay Guan Hin
Copywriter: Rachel Villanueva
Art Director: Katrina Encanto
Account Manager: Henrique Uy
Account Supervisor: Golda Roldan/Iea Nepomuceno
Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.


More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

Follow this link for more visual examples in art


In Oman, Thinking the same is not good for business

Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency 🙂

One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achiving in these examples.

“When everyone is thinking the same, no one is thinking”

Client: Bank Sohar

Country: Oman

Year: 30th of April 2012

Client: e.Oman

Country: Oman

Year: 30th of April 2012

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


Euro RSCG Morocco stinking copycat from the last century

“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.

Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)

AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)

Enough walking? Auto loans Eqdom– 2011
Source : Adsoftheworld,
Agency : Euro RSCG Casablanca (Morocco)

Source of all three examples: Idea from the last century / Coup de pompes

These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.

Here is a twist on the same “Original” and “Creative” idea….

Dubai Lynx 2012 Episode one – clone wars – The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz

I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.

Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client 😉 who refused it 🙂 or from the advertising scene in cairo who could have notified lynx before the show 😉

Uploaded by  on Aug 7, 2007

TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York

The “BIG idea” behind the Grand Prix winning work for Kalbaz (at best) is “homage” with a twist to Skittles”everything i touch turns into” which at a core level is inspired by the “Midas touch”
The similarity is obvious.
Now look at the posting date (Feb 9, 2010) of the McDonalds TVC’s that won two bronze in the film category in 2012 !!!!!!!!!
Source: FAMILY FEUD and SHOWER and

What do the Royal Bank of Scotland and Qatar National Bank have in common?

Original: RBS – The Royal Bank of Scotland

Country: Scotland.

Less Original: QNB – Qatar National Bank.

Country: Qatar.

Both examples were contributed by Mr. Montaser Al Abasi.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

The big idea vs the cliche’

Client: Behbehani Motors Company – VW

Agency: Paragon Marketing Communications

Country: Kuwait -2011

Client: Behbehani Motors Company – VW

Agency: Bates Pan Gulf

Country: Kuwait -2011

Check out more “creativity” by Bates Pan Gulf Kuwait by following links on this blog

When will they learn?

Vegetarian beasts

Cannes Lions reaction to the 2009 Dubai Lynx

Torn creativity


Bursting another copycat Bubble in Kuwait

splash of creativity