Archive for the 'Cliche' Category

15
Jun
12

In Oman, we see what most don’t…Invisible creativity visible copycats

By Anubis 1 Comment
Categories: Cliche, COPY CAT ADS, Copycat, creative, Creativity, Graphic Design, Inspired by and Photography

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!

Execution
In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.
Advertiser HIMAYA
Product NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Best Campaign
Category: Best Integrated Campaign Led by PR
Title: BREAK THE SILENCE
Advertiser/Client: HIMAYA
Product/Service: NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant Company: LEO BURNETT BEIRUT, LEBANON
Advertising Agency: LEO BURNETT BEIRUT, LEBANON

CREATIVE CREDITS

Name Company Position
Bechara Mouznnar Leo Burnett Beirut Chief Creative Director
Malek Ghorayeb Leo Burnett Beirut Executive Creative Direcor
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawane Leo Burnett Beirut Senior Art Director
Krystel Hoche Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Salem Habbous Leo Burnett Beirut Copywriter
Tania Saleh Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Michel Haddad Leo Burnett Beirut Communication Executive
Line Abou Nasr Starcom Media Vest Group Media Manager
Samer Choueiry Leo Burnett Beirut Head Of Digital Department
Mariah Ghazzaoui Leo Burnett Beirut Art Director

Client: Khimji’s Watches – Oris

Agency:

Country: Oman

Published in Business Today on June 2012

Sources:

Invisible originality / Pas Vu, Pas Pris?

Невидимый плагиат http://zyazyaveka.net

Source: Saatchi & Saatchi лажают

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

Released: March 2008
Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Product: Unicef (United Nations International Children’s Emergency Fund)
Agency: Ogilvy & Mather, Shanghai
Country: China

Credits & Description:

Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.

Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/

Advertiser: Nokia Corporation
Brand name: Nokia
Product: Nokia Phonethics
Agency: JWT Manila
Country: Philippines
Category: Mobile Telephone, Public Safety, Health & Hygiene
Released: April 2009
Credits & Description:

Company: JWT MANILA, THE PHILIPPINES
Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Tay Guan Hin
Copywriter: Rachel Villanueva
Art Director: Katrina Encanto
Account Manager: Henrique Uy
Account Supervisor: Golda Roldan/Iea Nepomuceno
Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.

Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/

More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

 

06
May
12

In Oman, Thinking the same is not good for business

By Anubis Leave a Comment
Categories: Cliche, COPY CAT ADS, Copycat and Graphic Design

Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency :)

One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achiving in these examples.

“When everyone is thinking the same, no one is thinking”

Client: Bank Sohar

Country: Oman

Year: 30th of April 2012

Client: e.Oman

Country: Oman

Year: 30th of April 2012

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

 

19
Apr
12

Euro RSCG Morocco stinking copycat from the last century

By Anubis Leave a Comment
Categories: Cliche, COPY CAT ADS and Copycat

“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.

THE ORIGINAL
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)

LESS ORIGINAL
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)

LESS ORIGINAL
Enough walking? Auto loans Eqdom– 2011
Source : Adsoftheworld,
Agency : Euro RSCG Casablanca (Morocco)

Source of all three examples: Idea from the last century / Coup de pompes

These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.


11
Mar
12

Dubai Lynx 2012 Episode one – clone wars – The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz

By Anubis 2 Comments
Categories: Advertising Awards, Cliche, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012 and Inspired by

I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.

Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client ;) who refused it :) or from the advertising scene in cairo who could have notified lynx before the show ;)

Uploaded by  on Aug 7, 2007

TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York

The “BIG idea” behind the Grand Prix winning work for Kalbaz (at best) is “homage” with a twist to Skittles”everything i touch turns into” which at a core level is inspired by the “Midas touch”
The similarity is obvious.
Now look at the posting date (Feb 9, 2010) of the McDonalds TVC’s that won two bronze in the film category in 2012 !!!!!!!!!
Source: FAMILY FEUD and SHOWER and http://www.dubailynx.com/winners/2012/film/index.cfm?award=4
Source: http://www.youtube.com/watch?v=-wlbM_RF7RI&list=UU7OU9dwvZQMvY2hazUrcn1w&index=37&feature=plcp
10
Jan
12

What do the Royal Bank of Scotland and Qatar National Bank have in common?

By Anubis Leave a Comment
Categories: Cliche, COPY CAT LOGOS and Copycat

Original: RBS – The Royal Bank of Scotland

Country: Scotland.

Less Original: QNB – Qatar National Bank.

Country: Qatar.

Both examples were contributed by Mr. Montaser Al Abasi.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

30
Oct
11

The big idea vs the cliche’

By Anubis 1 Comment
Categories: Cliche, Copycat, Graphic Design, Louai Alasfahani and Paragon

Client: Behbehani Motors Company – VW

Agency: Paragon Marketing Communications

Country: Kuwait -2011

Client: Behbehani Motors Company – VW

Agency: Bates Pan Gulf

Country: Kuwait -2011

Check out more “creativity” by Bates Pan Gulf Kuwait by following links on this blog

When will they learn?

Vegetarian beasts

Cannes Lions reaction to the 2009 Dubai Lynx

Torn creativity

Fruity

Bursting another copycat Bubble in Kuwait

splash of creativity

19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance

By Anubis Leave a Comment
Categories: Advertising Awards, Classroom, Cliche, COPY CAT ADS, copy cat caricature, COPY CAT LOGOS, Copy Cat Packaging, Copycat, creative, Creativity, Ghost Ads, Graphic Design, Louai Alasfahani and Paragon

BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

06
Mar
11

The art of advertising or the art of homage

By Anubis Leave a Comment
Categories: Cliche, Copycat, creative, Creativity, Graphic Design, illustration, Inspired by, Louai Alasfahani and Paragon

Special thanks to Miss Gaya K. for bringing this to my attention :)

Continue reading ‘The art of advertising or the art of homage’

16
Dec
10

Pitman training copied by Box Hill College – Kuwait

By Anubis 5 Comments
Categories: Cliche, COPY CAT ADS, Copycat, creative, Creativity, Inspired by and Louai Alasfahani

The Original:

Client: Pitman Training

Agency: Paragon Marketing Communications.

Country: Kuwait – 2003.

Not so original:

Client: Box Hill College Kuwait.

Agency: Unknown.

Country: Kuwait – 2010.

In the above ad they are also advertising their Graphic Design program, I think they should start by designing a creative artwork ;)

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

 

 

13
Oct
10

Copy cat 2010 award of the year goes to Seif El Degwi

By Anubis Leave a Comment
Categories: Advertising Awards, Articles, Celebrity Abuse, Classroom, Cliche, COPY CAT ADS, copy cat caricature, COPY CAT LOGOS, Copy Cat Packaging, Copycat, creative, Creativity, Dubai Lynx 2010, Ghost Ads, Graphic Design, Photography, Quotes, Self Promotion and Stock Images

The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost

 

Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.

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Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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