Archive for the 'Cliche' Category



13
Oct
10

Talent for sale

Original (shortlisted at Cannes Lions Advertising Festival back in 2001)

Client: Bianco Footwear “Sale”

Agency: …& Co

Country: Denmark

Year: 2001

Source of above visual: Sold Out / Très très “sale” en effet!

Not So Original

Client: The Foot Shoe Store

Country: Indonesia

Not so original ;)

Client: Essere

Agency: Talent

Designer: Seif El Degwi

Country: Kuwait – 2010.

Special thanks for Kris for sharing this with us. here is what he wrote;

Let’s just call this UN-TALENTED STOLEN IDEA!!!!!!!!!

Did TALENT take money from ESSERE ZAHRA COMPLEX KUWAIT SHOP
for this STOLEN IDEA??? … I guess they should at least send 99.9 procent of it to the guy from Indonesia ;)

It’s NOT FAIR MAN!!!!!!! Really!!!!!

17
Feb
10

Wataniya Airways Baby stuff

Client: Muhalab Shopping Mall

Agency: Paragon Marketing Communications

Country: Kuwait

Year: 2002

Client: Wataniya Airways

Country: Kuwait

Year: 2010

08
Jan
10

paper plane

Publihsed in Campaign ME, January 15th 2006. Page: 28.

26
Nov
09

Different in the same exact way

Client: Motivate - Campaign ME magazine.

Country: UAE – Dubai

Published in Campaign ME magazine. 19 July – 8 August, 2009. Page: 32.

Client: Emirates Neon – Self Promotion.

Country: UAE – Dubai.

Continue reading ‘Different in the same exact way’

26
Nov
09

Wired on a string

Client: twofour54

Country: UAE

Year: November 2011.

Client: Leviton

Published in Construction Week magazine. October 17 – 23, 2009. Page: 7.

Continue reading ‘Wired on a string’

26
Nov
09

Get ready to shift

 

Client: International Media Production Zone.

Published in Media 2007, a gulf marketing review supplements. June 2007. Page: 45.

24
Nov
09

Hang it

Continue reading ‘Hang it’

24
Nov
09

Creativity Chill Pill

The following ad is a creative twist on the pill ads that are giving us a headache.

AgencyCerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Alberto Weand, Eduardo Gomes
Copywriter: German Ponce
Illustrator: Alberto Weand
Photographer: Gustavo Dao
Published: August 2011

Source: Axion Oxi : Plates

Client: Kuwait United Company Group

Brands: Layalina and Star

Agency: In-house

Published in Arab Ad magazine. Page: 155.

Advertiser: Telemax – TV Production Company

Published in Arab Ad magazine. Pages: 54 – 55.

Client: Cyber Gear – self promotion

Client: Al Faisal Al Feddy Mobiles

Country: Kuwait

Year: 2002

I do not know what is this deep fascination with taking pills!!! its really sick :)

 

 

 

10
Oct
09

creativity restrained by a seat belt

Picture 13

Source: Human Seat Belt / Une copie petit-bras

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Client: GM – Chevrolet

Country: UAE – Dubai

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

13
Sep
09

Creativity’s broken back is back

White

spineBlack.fullsize

Advertising Agency: EURO RSCG, Dubai
Creative Director: Neeraj Sabharwal 
Copywriter: Neeraj Sabharwal 
Art Director: Neeraj Sabharwal 
Photographer: Tejal Patni 
Illustrator: Jose Basug 
Other Credits: Carmel Missilmany

Source: Perfect support, perfect sleep

Continue reading ‘Creativity’s broken back is back’




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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