Archive for the 'COPY CAT ADS' Category

12
Mar
13

Dubai Lynx 2013 – Episode 1 starring Shahir of Team Y&R

By Anubis 4 Comments
Categories: Advertising Awards, Cliche, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Inspired by, Jordan Advertising Awards, KAAA and MENA Crystal

Screen Shot 2013-03-20 at 3.21.39 AM

Winner of Silver in the Print category PELICANS

Winner of Bronze in the Outdoor category PELICANS

Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Client HARVEY NICHOLS DUBAI
Product DEPARTMENT STORE
Entrant Y&R DUBAI, UNITED ARAB EMIRATES
Type of Entry: Print
Type of Entry: Outdoor: Billboards & Street Furniture
Category: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Title: PELICANS
Product/Service: DEPARTMENT STORE
Entrant Company : Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency : Y&R DUBAI, UNITED ARAB EMIRATES
Name Position
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag Copywriter
Kalpesh Patankar Art Director
Remix Studio – Bangkok Photographer
Zaakesh Mulla Account Supervisor
David Lewis Advertiser’s Supervisor
Nazek Fawaz Account Manager
Agency Producer: Amin Soltani Other Credits

There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs :)

check out the links

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WWF 9/11

Shocking creativity

Moo Zain = not good

Also interesting is to check out the following links which prove the adage  that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling” :)

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

top that

Monopoly

Balanced bottles

Haircut

Hand cuffs

Hammer Time

Food for thought

Hot ad, cool ride

have a chocolate break, have a land rover

Yet another #$$ hole

Screen Shot 2013-01-29 at 1.34.43 AM

Screen Shot 2013-03-20 at 3.43.56 AM

 

rouhepalat1nescafe

October 2004 ;)

Source: http://www.coloribus.com/admirror/attraction_effect/

mtc-big

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad ;)

dsc09619

Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

axe

Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Advertiser: UNILEVER ARABIA

Brand name: AXE DEODORANT

Agency: LOWE & PARTNERS DUBAI

Country: UAE

Awards: Cannes Lions 2004 Press No-Prize

Account Supervisor: Rupen Desai

Advertiser Supervisor: Anil Gopalan

Photographer: Tejal Patni

Entrant Company: LOWE & PARTNERS DUBAI

Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid

 

plug

Agency: Jung von Matt/Donau

Source: http://www.jvm.de/www/index_flash_de.php

bzzzz

Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Now the bottom line is…

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A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

01
Feb
13

I Confess. I Cheated.

By Anubis Leave a Comment
Categories: Advertising Awards, Articles, Classroom, COPY CAT ADS, copy cat caricature, COPY CAT LOGOS, Copy Cat Packaging, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Graphic Design, Jordan Advertising Awards and MENA Crystal

cheat

Posted by 

You’re in school taking the most important and hardest class you’ll ever take.  There’s a lot of pressure because if you make an A you’ll be guaranteed a job.  A B might get you the job depending on how everyone else in the class does.  But you’re pretty confident because you’ve worked harder than your classmates.

First test you make a B.  A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that.  Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer.  The ones who are cheating ask if you’d like to come over and “study” with them for the next test.  You decline because you don’t want to be a cheater.

You study more than you did for the last test because you know you have to just to keep up.  You end up with a B plus.  They make As again.  They’re contacted by job recruiters.  You are not.  Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack.  You’d like to tell on them, but you have no proof.  Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.

You do what you have to.  You join them.  You make your A.  You get the job.  You’re financially independent and so happy about that.  You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job.  Your family is happy.  No regrets.  You and your college buddies laugh about that class years later.

Continue reading ‘I Confess. I Cheated.’

21
Jun
12

It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

By Anubis 5 Comments
Categories: Advertising Awards, Articles, COPY CAT ADS, Copycat, creative, Creativity, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Graphic Design, IAA Kuwait Chapter, illustration, Jordan Advertising Awards, KAAA, Louai Alasfahani, MENA Crystal and Paragon

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

Global voice roaming

15
Jun
12

In Oman, we see what most don’t…Invisible creativity visible copycats

By Anubis 1 Comment
Categories: Cliche, COPY CAT ADS, Copycat, creative, Creativity, Graphic Design, Inspired by and Photography

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!

Execution
In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.
Advertiser HIMAYA
Product NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Best Campaign
Category: Best Integrated Campaign Led by PR
Title: BREAK THE SILENCE
Advertiser/Client: HIMAYA
Product/Service: NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant Company: LEO BURNETT BEIRUT, LEBANON
Advertising Agency: LEO BURNETT BEIRUT, LEBANON

CREATIVE CREDITS

Name Company Position
Bechara Mouznnar Leo Burnett Beirut Chief Creative Director
Malek Ghorayeb Leo Burnett Beirut Executive Creative Direcor
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawane Leo Burnett Beirut Senior Art Director
Krystel Hoche Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Salem Habbous Leo Burnett Beirut Copywriter
Tania Saleh Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Michel Haddad Leo Burnett Beirut Communication Executive
Line Abou Nasr Starcom Media Vest Group Media Manager
Samer Choueiry Leo Burnett Beirut Head Of Digital Department
Mariah Ghazzaoui Leo Burnett Beirut Art Director

Client: Khimji’s Watches – Oris

Agency:

Country: Oman

Published in Business Today on June 2012

Sources:

Invisible originality / Pas Vu, Pas Pris?

Невидимый плагиат http://zyazyaveka.net

Source: Saatchi & Saatchi лажают

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

Released: March 2008
Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Product: Unicef (United Nations International Children’s Emergency Fund)
Agency: Ogilvy & Mather, Shanghai
Country: China

Credits & Description:

Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.

Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/

Advertiser: Nokia Corporation
Brand name: Nokia
Product: Nokia Phonethics
Agency: JWT Manila
Country: Philippines
Category: Mobile Telephone, Public Safety, Health & Hygiene
Released: April 2009
Credits & Description:

Company: JWT MANILA, THE PHILIPPINES
Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Tay Guan Hin
Copywriter: Rachel Villanueva
Art Director: Katrina Encanto
Account Manager: Henrique Uy
Account Supervisor: Golda Roldan/Iea Nepomuceno
Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.

Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/

More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

Follow this link for more visual examples in art http://twistedsifter.com/2013/02/invisible-man-liu-bolin-artwork/

06
May
12

In Oman, Thinking the same is not good for business

By Anubis Leave a Comment
Categories: Cliche, COPY CAT ADS, Copycat and Graphic Design

Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency :)

One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achiving in these examples.

“When everyone is thinking the same, no one is thinking”

Client: Bank Sohar

Country: Oman

Year: 30th of April 2012

Client: e.Oman

Country: Oman

Year: 30th of April 2012

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

 

26
Apr
12

JWT india copies JWT Kuwait awarded entery

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat, IAA Kuwait Chapter and Louai Alasfahani

Designer: Anes Al Rayes

Agency: JWT

Country: Kuwait

Year: April – 2011

The above artwork won the first young creative challenge where the winners won a full expensis trip to the 2011 Cannes Lions . her is the link IAA Kuwait 1st Creative Challenge winners announced

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
Published: March 2012

19
Apr
12

Impact BBDO Lebanon scrolls the MENA Grand Crystal with a copy cat from JWT Chile!!!

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS and Copycat

“Only the background moves, but the idea always remain the same! And a Grand Cristal (at Mena Awards) to this unconventional but not-so-original idea.” – Joe Lampompe.

THE ORIGINAL
Ford Outfitters / Scrolling Billboard – 2007
Source : Adsoftheworld, Media Lions,
Agency : JWT Santiago (Chile)

LESS ORIGINAL
Audi Q7 / Scrolling Billboard with car sticker on glass – 2010
Source : Adsoftheworld, MENA Awards Grand Cristal!
Agency : Impact BBDO Beirut (Lebanon)

Source: Same (creative) Mecanism / (dé)roule ma poule!

 

19
Apr
12

JWT Dubai Hits the break on creativity and accelerates copy cat ads

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011 and Dubai Lynx 2012

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)

LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” 
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

19
Apr
12

For DDB Dubai, copy cat ads and winning dubai lynx silver are a piece of cake

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat and Dubai Lynx 2011

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL
Finish – 2009
“what you eat shouldn’t smell like what you ate”
Source : New York Festivals Merit
Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL
Glad Cling Wrap – 2011
“Let it taste the way it should”
Source : Adsoftheworld
Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…

Source: CAKE

 

 

19
Apr
12

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

By Anubis 2 Comments
Categories: Advertising Awards, COPY CAT ADS, Copycat and Dubai Lynx 2011

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)

LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : Adsoftheworld, AdForum, Dubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!

The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)

Continue reading ‘Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe’

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Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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