Archive for the 'COPY CAT ADS' Category



19
Apr
12

JWT Dubai Hits the break on creativity and accelerates copy cat ads

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)

LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” 
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

19
Apr
12

For DDB Dubai, copy cat ads and winning dubai lynx silver are a piece of cake

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL
Finish – 2009
“what you eat shouldn’t smell like what you ate”
Source : New York Festivals Merit
Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL
Glad Cling Wrap – 2011
“Let it taste the way it should”
Source : Adsoftheworld
Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…

Source: CAKE

 

 

19
Apr
12

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)

LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : AdsoftheworldAdForumDubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!

The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)

Continue reading ‘Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe’

19
Apr
12

Euro RSCG Morocco stinking copycat from the last century

“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.

THE ORIGINAL
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)

LESS ORIGINAL
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)

LESS ORIGINAL
Enough walking? Auto loans Eqdom– 2011
Source : Adsoftheworld,
Agency : Euro RSCG Casablanca (Morocco)

Source of all three examples: Idea from the last century / Coup de pompes

These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.

Here is a twist on the same “Original” and “Creative” idea….


19
Apr
12

Creativity starved copycat feasts on pizza in the wild

There is one more example of this same idea for the same automotive brand that has been used in the Middle East, I will hunt it down and add it to these two examples by Joe Lapompe.

THE ORIGINAL 
Volkswagen Cross Polo – 2008
Source : Cannes Archive Online,
Agency : DDB Berlin (Germany)

LESS ORIGINAL
Volkswagen Tiguan – 2011
Source : WeloveAd
Agency : DDB Sydney (Australia)

Source of both examples: Same Idea Delivered Twice / Deuxième Service

19
Apr
12

Heavy weight copycat

Advertising Agency: IMPACT BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Carlos Amseyan
Copywriter: Yasmin Murad
Art Director: Nay Abou Chahla
Photographer: Roger Moukarzel Studio

Year: 2008

Source: VW official partner of Olympics

Client: Toyota Al Sayer

Agency: In-house

Country: Kuwait

Year: APR 1, 2012

Source: Significant Power by Toyota

19
Apr
12

Drive Dentsu Lebanon takes peace of mind for Toyota from VW France

“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”

THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)

LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration@jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)

Source of both examples: Peace, love and copycat? / Paix en cascade

19
Apr
12

Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?

19
Apr
12

DDB Dubai Wrinkled Copycat

THE ORIGINAL 
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)

LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)

Source of both examples: The Flat Truth / Plié en quatre

19
Apr
12

Bates Pangulf Taxi finally reached Dubai after five years in Portugal

“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”

THE ORIGINAL
Antral Taxi Company  / Anti Drink and Drive – 2007
Source : Cannes BRONZE LIONDraftFCB website
Agency : DraftFCB Lisbon (Portugal)

LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)

Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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