Archive for the 'COPY CAT ADS' Category



19
Apr
12

DDB Dubai Wrinkled Copycat

THE ORIGINAL 
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)

LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)

Source of both examples: The Flat Truth / Plié en quatre

19
Apr
12

Bates Pangulf Taxi finally reached Dubai after five years in Portugal

“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”

THE ORIGINAL
Antral Taxi Company  / Anti Drink and Drive – 2007
Source : Cannes BRONZE LIONDraftFCB website
Agency : DraftFCB Lisbon (Portugal)

LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)

Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!

11
Mar
12

Dubai Lynx 2012 Episode one – clone wars – The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz

I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.

Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client ;) who refused it :) or from the advertising scene in cairo who could have notified lynx before the show ;)

Uploaded by  on Aug 7, 2007

TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York

The “BIG idea” behind the Grand Prix winning work for Kalbaz (at best) is “homage” with a twist to Skittles”everything i touch turns into” which at a core level is inspired by the “Midas touch”
The similarity is obvious.
Now look at the posting date (Feb 9, 2010) of the McDonalds TVC’s that won two bronze in the film category in 2012 !!!!!!!!!
Source: FAMILY FEUD and SHOWER and http://www.dubailynx.com/winners/2012/film/index.cfm?award=4
Source: http://www.youtube.com/watch?v=-wlbM_RF7RI&list=UU7OU9dwvZQMvY2hazUrcn1w&index=37&feature=plcp
19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance

BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

22
Sep
11

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

 

Source: Less hormonal adolescent, more civilised adult

Dubai Lynx 2012 winner of Bronze in the Outdoor category .

Source: WOMEN

Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”

References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/

Credits & Description:

Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong

The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.

Question: Are they mocking you?

Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

21
Sep
11

creative animals

Original

Client: Northwestern National Life

Country: USA

Less Original

Client: Teledymag commercial directory

www.teledymag.com

Country: Kuwait

Continue reading ‘creative animals’

31
Aug
11

WWF copycunts

Post by: Copycunts

Original by Chris Auret & Alexis Christodoulou, student campaign for South African Sustainable Seafood Initiative (SASSI) with the line ‘Would you care more now?’

“Rip off by Arnaud Vanhelle & Benoit Raynert, live campaign for WWF with the line ‘Would you care more if I was a gorilla/rhino/panda?’
This is just too fucking much. If the identical concept and execution weren’t enough to convince everyone with half a fucking brain and one functioning eyeball that the Ogilvy campaign is a total steal, the near-identical line should. Plus the fact that Chris and Alexis’ had been online for some time before the Ogilvy one came out.
But – those thieving fuckers are still protesting their innocence. Here’s my favourite line from Ogilvy’s official statement (made in a letter from their lawyer to one representing Chris & Alexis):
“Our work is indeed based on the same idea as the one of your client. But you will agree, above all, that it is not very original to use animals in their environment to talk over the disappearance of animals.”
In other words: “The idea’s shit anyway so even if we did steal it, the fact that you even care means all your ideas must be shit, so just, like, shut up yeah?”
Absolute bag of dicks. Just fucking own up to it, have some balls, relish your utter, abject ad-man cuntishness. Don’t send a statement through a lawyer. Write it on a just-emptied coke wrap, invite the boys in for a book crit and then staple it to their foreheads while they wait in reception as you saunter past on your way to the whorehouse.
But then I suppose that would require some imagination, wouldn’t it? Cunts”.

Source: http://copycunts.blogspot.com/2011/06/arnaud-vanhelle-benoit-raynert.html?showComment=1314797178847#c5146989828776237448

I came across the above story on the blog copycunts  which has a plethora of copycat examples, what I also noticed is that a lot of copycat ads, spoof ads and ghost ads are synonymous with the WWF!!!!!! almost like creativity is an endangered specie. I for one wish that copycats become extinct. Follow this links to see more copycat crimes committed in the name of WWF or on behalf of them:

WWF 9/11

FP7 Doha tricked WWF

recycled Invasion

xo tic tac tao

Zebra

Sushi

Check out more examples by following this link: http://www.funpic.hu/funblog/allatok/allatok.html

21
May
11

Copycats love fresh fish

Client: M&J Seafood

Country: UK

Year: 2011

NB. Almost won a Best of Show in the Print category of SIA – Summit International Awards ;) but I alerted SIA and it was withdrawn.

Source: Classic John West ad recycled / Une histoire de “suiveurs”

06
Mar
11

Leo Burnett Saudi Arabia thinks Sliming levels of creativity and copy cat ads are cheeky

THE ORIGINAL
Fibra Life Low Fat Thin Shake – 2005
Headline : Slim Faster
Source : Cannes Archive Online, 
Agency : AG407 (Brazil)

LESS ORIGINAL
Trim Low Fat Milk – 2008
Tagline : Fat-Breaker
Source : Adsoftheworld 
Agency : Leo Burnett Jeddah (Saudi Arabia)

Special thanks to my partner www.joelapompe.net for sharing this. Cheek to Cheek / Joue contre joue

23
Jan
11

Popcorn creativity from Dubai

The Original:

Account Supervisor: Bettina Scherer
Advertiser Supervisor: Till Hopf
Photographer: Patrice Lange
Advertising Agency: JUNG von MATT/SPREE
Creative Team: Burkhart Von Scheven,Jan Harbeck/Antje Lichtenberg,Christian Bobst

The commercial titled CORN was done by Jung Von Matt/spree advertising agency for Tabasco Sauce (for Importhaus Wilms) in Germany. It was released in the June 2004.
Reference: http://www.advertolog.com/importhaus-wilms/print-outdoor/corn-6066655/

Less Original:

Client: Gyma

Agency: Tonic

Creative Director: Vincent Raffray

Country: UAE – Dubai

Reference: http://vincentraffray.blogspot.com/search?q=GYMA

Special Thanks to www.Joelapompe.com for sharing this with us.

More examples of Award wining creativity:

Bugging facts about copy-cats secret tonic

Man’s best friend

PlaTonic Brown envelope




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

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