Category Archives: COPY CAT ADS

Egyptian Old Fart Tarek Nour steals 14 TV commercials to launch his own TV station

They stole 14 different creations, used them as their own without crediting the originals or even mentioning them and profited from doing so.

The work was done for profit to promote the launching of the TV station owned by the owner of multiple advertising agencies and TV production companies; he goes by the name Tarek Nour who openly admitted to copying 14 promos (so far) and is considered a creative legend in Egypt.

This only goes to show the true status of creativity in the Middle East. copy past. copy anything from anywhere and past it anywhere but most importantly never forget to enter such work in creativity awards as bragging rights are as important as getting a raise, or getting new clients and undeserved respect from people whom you take for granted and deem ignorant!!!

I hope we do not see this work on next year short-list at the Dubai Lynx. The following are some examples of the original content which Egyptian Advertising industry Top Dog Tarek Nour copied  the ideas from and used them as promos to launch his TV station during the month of Ramadan!!! This guy will stop at nothing.

The videos have been removed by Tarek Nour from Youtube trying to cover up his crime, however tow of them are still available on Smells like a dirty copycat / Ça sent bon la mauvaise cope and Thinking about copycat? / Touché coulé!

[youtube=http://www.youtube.com/watch?v=CBamtqPPTeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PcW7wZEDAGI&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=X-Igd-85PDg&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=EWy36ljuzeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=yR0lWICH3rY&hl=en&fs=1&]

Berlitz Language School – 2006
Source : Cannes SILVER Lion, Cresta Awards Winner, Eurobest Silver, One Show Silver & New York Festivals Gold Worldmedal!
Agency : Bates United Oslo (Norway)

[youtube=http://www.youtube.com/watch?v=T7GRdIWp1ZE&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=0eN0b5qdmrA&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FZyYxQw1hhw&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PxWbhCAdNus&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=5IaUL4dNRRo&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FD_c9Jm8hkU&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FFUP229rcw8&hl=en&fs=1&]

Related Links:

http://adnationme.com/news/top-story/tarek-nour-nabbed-on-facebook-for-copycats-2.html

Picture 1

Source: http://www.facebook.com/group.php?gid=128807933831

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TBWA/RAAD Dubai copycat ad gives new meaning to nissan slogan Shi_t the way you move

Turtle.fullsize

 

Parrot.fullsize

 

Chicken_0.fullsize

Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Cindy Hammel
Art Director: Daryl Villanueva, Danilo Villanueva
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser’s Supervisor: Paminder Singh

Source: Never feel out of place

Penguin_0

Source: jeep_penguin_0

Bear_0_0

Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione
Photographer: Keystone

Source: jeep_polar_bear

 

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

The missing half of creativity

kems-2

Client: KEMS

Agency: In-House

Business sector: ISP

Main visual: Apple

Headline: “You pay half and we pay the rest”

Country: Kuwait – 2009

Source: 50% Off With Kems

Zain002

Client: Zain

Agency: JWT – Kuwait

Business sector: Mobile Operator

Main visual: Apple

Headline: “You pay half and enjoy the whole”

Country: Kuwait – 2009

Source: Anubis

Published in Al Anba daily newspaper. Issue: 11997. Tuesday 18th, 2009. Page: 02.

Published in Al Rai daily Kuwaiti newspaper on Sunday the 16th of August, 2009. page: 3.

The other half of creativity….

442152-1

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

stolen art

2002.16

Published in Al Qabas, Kuwaiti daily newspaper. June 16, 2002. issue: 10416.

to make a long story short; a Kuwaiti “creative” artist by the name of Ahmed Soliman Jawhar has copied the work of Japans airbrush artist Hatakenaka featured in a book titled “Airbrush Art in Japan 2”

p-96

94

p-95

p-97airbrushart it japan 2

Above: The book cover

voichi

Above: personal photo of Airbrush artist Hatakenaka and his phone number 😉

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

photo copy

THE ORIGINAL?

Omax Cameras “Wide Angle Lenses” – 2009

Source : Cannes 2009 Longlist

Agency : Publicis Gurgaon (India)

THE ORIGINAL?

LeicaShop “Extra Wide Lens Cameras” – 2009

Source : Cannes 2009 Longlist

Agency : Demner Merlicek & Bergmann (Austria)

Source: Photo copy? / La même idée, y’a pas photo!

Picture 9

Published in Media Week ME. August 9, 2009. issue:0041. Page: 22.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Impact BBDO Lebanon Tattoo scam

 

 

 

THE ORIGINAL?

Rio Sul Shopping Center  – 2000

Source : Cannes Archive Online, Luerzer’s Archive,

Agency : Salles / D’Arcy (Brazil)

 

 

LESS ORIGINAL :

C & F Cosmetics & Fragrances “Love yourself” – 2007

Source : Pikasso Gold

Agency : Impact BBDO (Lebanon)

Source: Tattoo yourself / Tattoo faux!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

JWT Dubai steals success from Lew Lara Brazil

 

 

Cultura Inglesa English Courses – 2007
Source : Adsoftheworld,

Agency : Lew Lara Sao Paulo (Brazil)

Everlast “all or nothing” – 2009
Source : Cannes 2009 Longlist
Agency : JWT Dubaï (UAE)

Source: Everlasting Idea? / La même idée, presque mot à mot

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

cuts like a knife

Picture 4

Knife as Bookmark – 2007
Source : One Show Design 2007,
Silver Pencil,

Agency : Grey Worldwide Beijing (China)

Featured in Communication Arts magazine. Advertising Annual 48. December 2007 issue 357. Page: 76.

Picture 6

Knife as Bookmark, J.A. Henckels Knives – 2007
Source : Cannes 2007 Bronze Lion,
Agency : McCann Erickson (Singapore)

Source: Knive bookmark / Cut-Copy

tramontina_book

Client: Tramontina  Precision Knives.

Title: “Ultrathin slices”

Agency: Leiaute Propaganda, Salvador, Brazil

Creative Directors: Raul Rabelo, Carlos Andrade

Art Director: Victor Azevedo

Copywriter: Thiago Rezende

Photographer: Marina Palmeira

Published: July 2009

Via adsoftheworld

Here is another twist on the same  concept

“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”

AgencyServiceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000

Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Now in Kuwait

Picture 10

Renault Twingo Fidji – 1999
Agency : Publicis Étoile (France)

Picture 11

Honda Accord – 2008
Source : 
Clube de Criaçao
de Sao Paulo,
Agency : Fischer America (Brazil)

Picture 12

 

New Citroen C5 – 2008
Source : H-Agency website,
Agency : H (France)
 

Source: Under the spotlight / Fait depuis des lustres

citroen

Agency: B Communications

Country: Kuwait

It took this concept 10 years to finally reach Kuwait.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

a tie can turn your life around

Picture 10

Beatbullying.org – 2005
“To a bullied child it’s a way out, to you it’s a school tie”
Source : Cannes Archive Online,
Agency : Clear Marketing Manchester (UK)

The sheriffs’ and recorder’s fund – 2009
Source : Adsoftheworld
Agency : Euro RSCG London (UK)

Source: Hang (over and over) / Noeud Noeud

dr martens

Client: Dr. Martens

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.