Category Archives: COPY CAT LOGOS

Copycat logo busted in recored time

The Original

Client: Bustan Al Wataniya

Agency: Paragon Marketing Communications

Designer: Konstantin Assenov

Country: Kuwait

Uploaded to logopond on: 4th of September, 2011.


The Copycat

Client: Media Gmbh

Designer: Unknown

Country: Unknown

Uploaded to logopond on: 14th of September, 2011.


In the age of the internet it took someone 10 days to copy our work but it only took us 2 hours to find out.

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Copy cat 2010 award of the year goes to Seif El Degwi

The above is screen shoot of the “Artist” Deviant Art page caprozo911 , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost


Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.

Petro Power

power petro

Client: Power Petro Inc.

Designer: Sally Ann Field

The above logo is featured on page: 40 in a book by David E. Carter titled “The Big Book of Logos 3”. ISBN: 0-06-059688-0 

Picture 6  Picture 4

Client: PetroNet Kuwait

Agency: Alpha Boushahri – Kuwait

Look out, it’s the ad police





Published in Media Week ME. 26 April 2009. Page: 15. Issue 28.

First I would like to Thank Peter for attempting humor, Media Week for humoring Peter and FP7 for their alleged generosity.

The advertising industry is a serious business and as such warrants proper regulation if it is to thrive.

Related Link:



Source: Arab Ad

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Seven ‘Kuwait Arabic Advertising Awards’ facts




By Louai Alasfahani

 1-      What is your opinion of the KAAA’s initiative – to be applauded, or pointless?

The KAAA “intended” step towards following the well established practice of Cannes Lions, Dubai Lynx and other reputed creativity awards in withdrawing trophies (from agencies that have been proven to have won with copy-cat, spoof/ghost or cliché ads) is certainly to be applauded – provided KAAA actually takes this crucial first step. Withdrawing only one trophy as an attempt to save the KAAA integrity due to mounting pressure from the industry watch-dog, the IAA Kuwait chapter (sponsors of last year’s KAAA) or as a timely reaction to the increasing publicity on copy-cats in trade publications is not enough. Only the withdrawal of all awarded copy-cat work can save the KAAA integrity and make the effort of combating copy-cat ads meaningful.

2- Shouldn’t agency staff be encouraged to look at others’ work to find inspiration, after all nothing is really original?

In theory – Agency staff are encouraged to look at others’ work to open their minds to the infinite possibilities of creating new artworks. In reality – the copy-cat problem is due to agency staff constantly looking at others’ work, falling in love with others’ work (specially internationally awarded others’ work) copying others’ work then selling it to their clients as their own creations and being awarded for such practice!!! I strongly disagree that “nothing is really original”; this statement is parallel to “there is no new thing under the sun” – Ecclesiastes i:8.Since this is a very long argument; I have summarized my disagreement with fundamental definitions/process of creativity with some quotes to clarify my point:

1-      Creativity by definition of Lateral Thinking: “When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability”. – Edward De Bono.

2-      Creativity as a process of Bisociation: “The bringing together of two previously unrelated planes of thought”. (Examples from the art world include one of Picasso’s paintings when he brought together the style of the sculpture of African masks with Paul Cezanne’s brush technique; another example is the portraying of a face in profile together with a full face).(example of daily life is sailing + surfing = windsurfing  another example is glue + Woods Shaving = chipboard) in other words “Creativity is finding new things…or expressing old truths in new ways” – Roger vol Oech.

3- To what degree is copying acceptable in terms of art direction or ideas?

“There are three arts which are concerned with all things: one which uses, another which makes, and a third which imitates them” – Plato. Copying is not acceptable at all in terms of the big-idea/concept however it is tolerable in terms of art direction and technique.
4- Why do you think the region is resorting to copycat work?

The region is resorting to copycat work for a number of reasons; in some occasions for a combination of all the listed reasons:

1-      Lack of self-regulation.  Internationally “aligned/affiliated” agencies have only embraced the international agency “name/logo” but not the more important- international agency “culture”.

2-      Un-sufficient enforcement of copyright laws in the advertising industry.

3-      Rising costs and Lower industry profit margins in the GCC than the developed world.

4-      Quick profit combined with good old fashioned laziness. “Time is money”.  It is much easier, much faster and much more profitable to copy already existing work than to invest time in creating something new and original.

5-      Lost passion. Many professionals have lost their passion for the industry so anything goes. Those who still have passion believe that “When love and skill work together expect a masterpiece” – John Ruskin.

6-      Wining at any cost. Many creative directors have resulted to spoof ads and copy-cat ads to unethically accelerate their carriers on the account of other more talented and deserving individuals – but this will not last.

7-      Lack of knowledge on the part of most clients with regards to copy-cat work which directly effects creative output in this region.(Although clients are not the ones to be blamed).

5- Do you think it is a problem particular to the region?

There is bad news and then there is very bad news; The bad news is – the problem is not particular to this region alone; as evident in blogs and websites dedicated to fighting this problem, examples are (first site in the Middle East dedicated to fighting copy-cats), (author of the world’s first book on copy-cats) and the very bad news is  – only in this region has the problem reached epidemic proportion.

6- Can agencies be better ‘policed’ to ensure copying doesn’t happen, and when it does, who should take the blame?

Agencies can be better policed in a number of ways, such as;

1.     Self-regulation. Each agency can lead by example by reprimanding any member of the agency compromising its integrity with spoofs and copy-cat ads. (Even before the idea/concept is presented to the client for approval). “I would rather fail for attempting to do something different, than just do constantly mediocre work” – Jack Mariucci

2.       If and when self-regulation fails (intentionally or unintentionally) we as industry professionals have the moral obligation to report (with proof) any copy-cat work to the industry governing body – the IAA local chapter ; which in turn will take necessary actions. (An important fact is that many creativity awards are presented in association with the IAA and industry leaders are IAA board members).

3.       In the unlikely event that the IAA local chapter does not take adequate actions then industry professionals can report (with proof) any copy-cat work to their favorite trade magazines which in turn will gladly publish it. (In addition copy-cat work can also be reported to specialized advertising blogs).

4.       If all fails then as a last measurement we as industry professionals can do the client a favor by enlightening them by means of forwarding (with proof) any copy-cat work that has been sold to them by the agency.

It is interesting to note that creative directors constantly complain about clients not embracing creativity in this region, yet manage to sell them copy-cat ads created by a different agency, for a different market, in a different continent many years ago…but continue to blame clients!!! Agencies are paid to create good work not to copy great work. “Imitation is not the most sincere form of admiration but the sincerest form of thievery”.

7- Do clients really care if work is copied if it works for their brand and doesn’t clash with anything locally?

Clients entrust agencies in producing original, creative, relevant artworks that sells products and services and are not aware they are paying for copied work.  (It is not a client responsibility to investigate the work copied by an agency). Yes, clients do care if work is copied; even if it works for them they would shift their account to another agency. To put the theory to the test publish some examples of copy-cat ads then call those clients for an opinion 😉


Jorge Frascara. Communication Design Principles, Methods, and Practice. Allworht Press, 2004.

Frank Jefkins. Advertising Third Edition. M+E Handbooks. 1994.

John Townsend & Jacques Favier The Creative Manager’s Pocketbook.

Alastair Campbell The Designer’s Lexicon.

Capsule. Design Matters.


face of illusion


Client: Gulf Connexions

Country: UAE

Client: Canon

AgencydentsuINDIO, Philippines
Creative Directors: Randy Tiempo, Lawin Bulatao
Art Director: Wham Bacabac
Copywriter: Kulas Abrenilla
Consulting Manager: Addie Adipue
Published: December 2009

Source: Canon EOS Lenses : Illusion

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.