Welcome to the dark side of Branding.
Sports Psychology Link:
The Original Designers’ Behance Page
Welcome to the dark side of Branding.
Sports Psychology Link:
The Original Designers’ Behance Page
A classic example of someone with a bruised ego. ↓↓↓
CTS Website: https://www.ctscorp.com/
This is a new low even for Mullen Lowe
First published 6th of July, 2016
First published December, 2018
Here we go again…
Copycat, cut & paste and plagiarism are synonymous with theft, fraud and lack of creativity all of which are turning our industry into a commodity.
Stealing someone else idea and attributing it to yourself is bad enough but to win a pitch for a major luxury automotive brand in Kuwait and make huge financial benefits with a stolen idea is a crime that should be punishable by law in my view for the following reasons:
1- It does not show respect towards the Art Director who is credited with the original idea who happens to be a fellow industry practitioner – one of our own big family.
2- It does not show respect towards the client who is most likely paying an arm and a leg for the agency “creative work” while unwittingly being set up by the agency for a probable lawsuit due to their own plagiarism and betrayal of the client trust.
3- It does not show respect to any one of the numerous agencies that spent sleepless nights brainstorming, researching, sketching, crafting, etc. etc. only to lose this pitch to Mexican Art Director Oscar S. who is clueless of the fact that his work which was plagiarized by Mullen Lowe actually won the pitch for the Mercedes Kuwait account.
4- It does not show respect towards the Mullenlowe international brand and creative work by their own management and team in the Kuwait office.
What is your opinion? which point best resonated with you? please let us know in the comments section. we would love to hear your mind.
12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.
Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.
Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.
10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube
This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.
Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.
Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.
To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.
You can follow us on instagram dubailynx
Paragon International continues the support of educational organizations by participating in internship programs, lectures, training and exhibitions as an integral part of its mission statment.
Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.
Winner of Silver in the Print category PELICANS
Winner of Bronze in the Outdoor category PELICANS
Agency: Team Y&R Dubai
Client: Harvey Nicholos
|Client||HARVEY NICHOLS DUBAI|
|Entrant||Y&R DUBAI, UNITED ARAB EMIRATES|
|Type of Entry:|
|Type of Entry:||Outdoor: Billboards & Street Furniture|
|Category:||RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS|
|Entrant Company :||Y&R DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency :||Y&R DUBAI, UNITED ARAB EMIRATES|
|Shahir Zag||Chief Creative Officer|
|Shahir Zag/Kalpesh Patankar||Creative Director|
|Kalpesh Patankar||Art Director|
|Remix Studio – Bangkok||Photographer|
|Zaakesh Mulla||Account Supervisor|
|David Lewis||Advertiser’s Supervisor|
|Nazek Fawaz||Account Manager|
|Agency Producer: Amin Soltani||Other Credits|
There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs 🙂
check out the links
Also interesting is to check out the following links which prove the adage that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling” 🙂
Less original: Zain
Creative Director: Mazen Faied
Kuwait – Jan 2008
Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.
copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad
Client: Cafe’ Supreme
Country: Kuwait – 2009
Advertiser: UNILEVER ARABIA
Brand name: AXE DEODORANT
Agency: LOWE & PARTNERS DUBAI
Awards: Cannes Lions 2004 Press No-Prize
Account Supervisor: Rupen Desai
Advertiser Supervisor: Anil Gopalan
Photographer: Tejal Patni
Entrant Company: LOWE & PARTNERS DUBAI
Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid
Agency: Jung von Matt/Donau
Now the bottom line is…
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Posted by dfsalvador
You’re in school taking the most important and hardest class you’ll ever take. There’s a lot of pressure because if you make an A you’ll be guaranteed a job. A B might get you the job depending on how everyone else in the class does. But you’re pretty confident because you’ve worked harder than your classmates.
First test you make a B. A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that. Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer. The ones who are cheating ask if you’d like to come over and “study” with them for the next test. You decline because you don’t want to be a cheater.
You study more than you did for the last test because you know you have to just to keep up. You end up with a B plus. They make As again. They’re contacted by job recruiters. You are not. Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack. You’d like to tell on them, but you have no proof. Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.
You do what you have to. You join them. You make your A. You get the job. You’re financially independent and so happy about that. You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job. Your family is happy. No regrets. You and your college buddies laugh about that class years later.
Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium.
Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles.
Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form.
Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions.
Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography.
The following is the simple three steps process which anyone can do for free at home
The following are three examples (of many) on where you can obtain the free clip art which the Royal Opera House Muscat logo and entire visual identity was based upon. just copy and paste it into your browser and see for yourself.
Please notice that the “Royal Opera House Muscat” logo clip art was uploaded on Vecteezy website on October 23rd, 2007 and since then it has been downloaded more than 257,031 times from this site alone.
The following example illustrates the original clip art with followed then with a progression to the current official logo of the Royal Opera House Muscat logo.
The lessons to be learned here are that:
NB. In case you were wondering…the logo of the Royal Opera House Muscat was designed by Landor in Dubai 😉 there was another incident where Landor got inspired by the (new at that time) logo of Quark Xpress and used it for a chain of supermarkets in Dubai.