Category Archives: Copycat

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

Dubai Lynx 2013 – Episode 1 starring Shahir of Team Y&R

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

Screen Shot 2013-03-20 at 3.21.39 AM

Winner of Silver in the Print category PELICANS

Winner of Bronze in the Outdoor category PELICANS

Agency: Team Y&R Dubai

Client: Harvey Nicholos

Year: 2013

Client HARVEY NICHOLS DUBAI
Product DEPARTMENT STORE
Entrant Y&R DUBAI, UNITED ARAB EMIRATES
Type of Entry: Print
Type of Entry: Outdoor: Billboards & Street Furniture
Category: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Title: PELICANS
Product/Service: DEPARTMENT STORE
Entrant Company : Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency : Y&R DUBAI, UNITED ARAB EMIRATES
Name Position
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag Copywriter
Kalpesh Patankar Art Director
Remix Studio – Bangkok Photographer
Zaakesh Mulla Account Supervisor
David Lewis Advertiser’s Supervisor
Nazek Fawaz Account Manager
Agency Producer: Amin Soltani Other Credits

There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs :)

check out the links

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WWF 9/11

Shocking creativity

Moo Zain = not good

Also interesting is to check out the following links which prove the adage  that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling” :)

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

top that

Monopoly

Balanced bottles

Haircut

Hand cuffs

Hammer Time

Food for thought

Hot ad, cool ride

have a chocolate break, have a land rover

Yet another #$$ hole

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Screen Shot 2013-03-20 at 3.43.56 AM

 

rouhepalat1nescafe

October 2004 ;)

Source: http://www.coloribus.com/admirror/attraction_effect/

mtc-big

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad ;)

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Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

axe

Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Advertiser: UNILEVER ARABIA

Brand name: AXE DEODORANT

Agency: LOWE & PARTNERS DUBAI

Country: UAE

Awards: Cannes Lions 2004 Press No-Prize

Account Supervisor: Rupen Desai

Advertiser Supervisor: Anil Gopalan

Photographer: Tejal Patni

Entrant Company: LOWE & PARTNERS DUBAI

Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid

 

plug

Agency: Jung von Matt/Donau

Source: http://www.jvm.de/www/index_flash_de.php

bzzzz

Source: http://www.coloribus.com/paedia/search/?q=Attraction+effect

Now the bottom line is…

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copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

I Confess. I Cheated.

cheat

Posted by 

You’re in school taking the most important and hardest class you’ll ever take.  There’s a lot of pressure because if you make an A you’ll be guaranteed a job.  A B might get you the job depending on how everyone else in the class does.  But you’re pretty confident because you’ve worked harder than your classmates.

First test you make a B.  A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that.  Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer.  The ones who are cheating ask if you’d like to come over and “study” with them for the next test.  You decline because you don’t want to be a cheater.

You study more than you did for the last test because you know you have to just to keep up.  You end up with a B plus.  They make As again.  They’re contacted by job recruiters.  You are not.  Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack.  You’d like to tell on them, but you have no proof.  Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.

You do what you have to.  You join them.  You make your A.  You get the job.  You’re financially independent and so happy about that.  You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job.  Your family is happy.  No regrets.  You and your college buddies laugh about that class years later.

Continue reading

Royal Opera House Muscat – Logo crime analysis

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium.

Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles.

Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form.

Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions.

Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography.

source: wikipedia.

The following is the simple three steps process which anyone can do for free at home

The following are three examples (of many) on where you can obtain the free clip art which the Royal Opera House Muscat logo and entire visual identity was based upon. just copy and paste it into your browser and see for yourself.

Please notice that the “Royal Opera House Muscat” logo clip art was uploaded on Vecteezy website on October 23rd, 2007 and since then it has been downloaded more than 257,031  times from this site alone.

http://www.vecteezy.com/ornaments/144-ornaments-and-flourishes

http://www.easyvectors.com/browse/ornaments-decorations/ornaments-and-flourishes

 

http://vector.tutsplus.com/articles/web-roundups/250-free-vintage-graphics-flourish-vector-ornaments/

The following example illustrates the original clip art with followed then with a progression to the current official logo of the Royal Opera House Muscat logo.

The lessons to be learned here are that:

  1. The logo is based entirely on clip art.
  2. You can not protect something that you don’t own or have Intellectual Property rights for.
  3. The wide number of downloads of the same vector clip art used for the logo means that it is most certainly used somewhere in the world for something other than the Royal Opera House Muscat
  4. Most important of all…do NOT ever use a clip art or an element of a clip art in ANY logo design, specially when it involves national pride.

 

NB. In case you were wondering…the logo of the Royal Opera House Muscat was designed by Landor in Dubai ;) there was another incident  where Landor got inspired by the (new at that time) logo of Quark Xpress and used it for a chain of supermarkets in Dubai.

It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

Global voice roaming

Invisible creativity visible copycats and cliche

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!

Execution
In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.
Advertiser HIMAYA
Product NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Best Campaign
Category: Best Integrated Campaign Led by PR
Title: BREAK THE SILENCE
Advertiser/Client: HIMAYA
Product/Service: NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant Company: LEO BURNETT BEIRUT, LEBANON
Advertising Agency: LEO BURNETT BEIRUT, LEBANON

CREATIVE CREDITS

Name Company Position
Bechara Mouznnar Leo Burnett Beirut Chief Creative Director
Malek Ghorayeb Leo Burnett Beirut Executive Creative Direcor
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawane Leo Burnett Beirut Senior Art Director
Krystel Hoche Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Salem Habbous Leo Burnett Beirut Copywriter
Tania Saleh Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Michel Haddad Leo Burnett Beirut Communication Executive
Line Abou Nasr Starcom Media Vest Group Media Manager
Samer Choueiry Leo Burnett Beirut Head Of Digital Department
Mariah Ghazzaoui Leo Burnett Beirut Art Director

Client: Khimji’s Watches – Oris

Agency:

Country: Oman

Published in Business Today on June 2012

Sources:

Invisible originality / Pas Vu, Pas Pris?

Невидимый плагиат http://zyazyaveka.net

Source: Saatchi & Saatchi лажают

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

Released: March 2008
Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Product: Unicef (United Nations International Children’s Emergency Fund)
Agency: Ogilvy & Mather, Shanghai
Country: China

Credits & Description:

Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.

Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/

Advertiser: Nokia Corporation
Brand name: Nokia
Product: Nokia Phonethics
Agency: JWT Manila
Country: Philippines
Category: Mobile TelephonePublic Safety, Health & Hygiene
Released: April 2009
Credits & Description:

Company: JWT MANILA, THE PHILIPPINES
Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Tay Guan Hin
Copywriter: Rachel Villanueva
Art Director: Katrina Encanto
Account Manager: Henrique Uy
Account Supervisor: Golda Roldan/Iea Nepomuceno
Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.

Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/

More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

Follow this link for more visual examples in art http://twistedsifter.com/2013/02/invisible-man-liu-bolin-artwork/

waves-wilma-hurskainen

Rumors confirmed, Safir Hotel Chit Chat logo is a 10 year old copycat

What a coincidence, same country (Kuwait), same industry (Restaurant), Similar name, same logo (you can clearly tell that it is traced from Rumors), one more thing, the Marketing Guru Mustafa Mansour who works for Safir Hotel (chit chat logo) used to work for Paragon and he is very familiar with the Rumors logo, so please do not even dare to mention conicedence or telepathy.

In the ideas business,how could the industry evolve if IP is not protected, how could a logo function as a tool for differentiation if anyone can copy and use it.

Original:

Client: Rumores Restaurant and Coffee shop (Mr. Maher Shofi)

Agency: Paragon Marketing Communications

Designer: Hami Alasfahani

Account executive: Mustafa Mansour

Year: 2002

Here is a link to some additional work we have done for Rumors: https://www.facebook.com/photo.php?fbid=278923078797377&set=a.266607503362268.64165.198126966876989&type=3&permPage=1

 

Less original:

Client: Safir Hotels & Residences (Mustafa Mansour)

Agency: In-house

Country: Kuwait

Year: 2012