Paragon International continues the support of educational organizations by participating in internship programs, lectures, training and exhibitions as an integral part of its mission statment.
Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.
Winner of Silver in the Print category PELICANS
Winner of Bronze in the Outdoor category PELICANS
Agency: Team Y&R Dubai
Client: Harvey Nicholos
|Client||HARVEY NICHOLS DUBAI|
|Entrant||Y&R DUBAI, UNITED ARAB EMIRATES|
|Type of Entry:|
|Type of Entry:||Outdoor: Billboards & Street Furniture|
|Category:||RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS|
|Entrant Company :||Y&R DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency :||Y&R DUBAI, UNITED ARAB EMIRATES|
|Shahir Zag||Chief Creative Officer|
|Shahir Zag/Kalpesh Patankar||Creative Director|
|Kalpesh Patankar||Art Director|
|Remix Studio – Bangkok||Photographer|
|Zaakesh Mulla||Account Supervisor|
|David Lewis||Advertiser’s Supervisor|
|Nazek Fawaz||Account Manager|
|Agency Producer: Amin Soltani||Other Credits|
There are some other examples of this BIG idea and art-direction which involves a toaster suronded by (obviously) toast bread and yet another one with a deodorant can surrounded by “screws” and yet another one featuring a pencil sharpener and pencils, one more features an electric socket and a plethora of plugs
check out the links
Also interesting is to check out the following links which prove the adage that “lightening does NOT strike twice at the same place” and that “A good idea will sneak up behind you, pull your pants down, and run away giggling”
Less original: Zain
Creative Director: Mazen Faied
Kuwait – Jan 2008
Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.
copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad
Client: Cafe’ Supreme
Country: Kuwait – 2009
Advertiser: UNILEVER ARABIA
Brand name: AXE DEODORANT
Agency: LOWE & PARTNERS DUBAI
Awards: Cannes Lions 2004 Press No-Prize
Account Supervisor: Rupen Desai
Advertiser Supervisor: Anil Gopalan
Photographer: Tejal Patni
Entrant Company: LOWE & PARTNERS DUBAI
Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid
Agency: Jung von Matt/Donau
Now the bottom line is…
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Posted by dfsalvador
You’re in school taking the most important and hardest class you’ll ever take. There’s a lot of pressure because if you make an A you’ll be guaranteed a job. A B might get you the job depending on how everyone else in the class does. But you’re pretty confident because you’ve worked harder than your classmates.
First test you make a B. A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that. Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer. The ones who are cheating ask if you’d like to come over and “study” with them for the next test. You decline because you don’t want to be a cheater.
You study more than you did for the last test because you know you have to just to keep up. You end up with a B plus. They make As again. They’re contacted by job recruiters. You are not. Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack. You’d like to tell on them, but you have no proof. Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.
You do what you have to. You join them. You make your A. You get the job. You’re financially independent and so happy about that. You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job. Your family is happy. No regrets. You and your college buddies laugh about that class years later.
Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium.
Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles.
Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form.
Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions.
Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography.
The following is the simple three steps process which anyone can do for free at home
The following are three examples (of many) on where you can obtain the free clip art which the Royal Opera House Muscat logo and entire visual identity was based upon. just copy and paste it into your browser and see for yourself.
Please notice that the “Royal Opera House Muscat” logo clip art was uploaded on Vecteezy website on October 23rd, 2007 and since then it has been downloaded more than 257,031 times from this site alone.
The following example illustrates the original clip art with followed then with a progression to the current official logo of the Royal Opera House Muscat logo.
The lessons to be learned here are that:
- The logo is based entirely on clip art.
- You can not protect something that you don’t own or have Intellectual Property rights for.
- The wide number of downloads of the same vector clip art used for the logo means that it is most certainly used somewhere in the world for something other than the Royal Opera House Muscat
- Most important of all…do NOT ever use a clip art or an element of a clip art in ANY logo design, specially when it involves national pride.
NB. In case you were wondering…the logo of the Royal Opera House Muscat was designed by Landor in Dubai there was another incident where Landor got inspired by the (new at that time) logo of Quark Xpress and used it for a chain of supermarkets in Dubai.
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Client: Salvation Army
The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!
|In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.|
|Product||NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE|
|Entrant||LEO BURNETT BEIRUT, LEBANON|
|Type of Entry:||Best Campaign|
|Category:||Best Integrated Campaign Led by PR|
|Title:||BREAK THE SILENCE|
|Product/Service:||NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE|
|Entrant Company:||LEO BURNETT BEIRUT, LEBANON|
|Advertising Agency:||LEO BURNETT BEIRUT, LEBANON|
|Bechara Mouznnar||Leo Burnett Beirut||Chief Creative Director|
|Malek Ghorayeb||Leo Burnett Beirut||Executive Creative Direcor|
|Areej Mahmoud||Leo Burnett Beirut||Creative Director|
|Charbel Sawane||Leo Burnett Beirut||Senior Art Director|
|Krystel Hoche||Leo Burnett Beirut||Senior Art Director|
|Marya Ghazzaoui||Leo Burnett Beirut||Art Director|
|Salem Habbous||Leo Burnett Beirut||Copywriter|
|Tania Saleh||Leo Burnett Beirut||Copywriter|
|Nada Abi Saleh||Leo Burnett Beirut||Deputy Managing Director|
|Michel Haddad||Leo Burnett Beirut||Communication Executive|
|Line Abou Nasr||Starcom Media Vest Group||Media Manager|
|Samer Choueiry||Leo Burnett Beirut||Head Of Digital Department|
|Mariah Ghazzaoui||Leo Burnett Beirut||Art Director|
Client: Khimji’s Watches – Oris
Published in Business Today on June 2012
Невидимый плагиат http://zyazyaveka.net
Source: Saatchi & Saatchi лажают
It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.
|Brand name:||Unicef (United Nations International Children’s Emergency Fund)|
|Product:||Unicef (United Nations International Children’s Emergency Fund)|
|Agency:||Ogilvy & Mather, Shanghai|
Credits & Description:
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.
|Category:||Mobile Telephone, Public Safety, Health & Hygiene|
Credits & Description:
Company: JWT MANILA, THE PHILIPPINES
The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.
More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.
Follow this link for more visual examples in art http://twistedsifter.com/2013/02/invisible-man-liu-bolin-artwork/
What a coincidence, same country (Kuwait), same industry (Restaurant), Similar name, same logo (you can clearly tell that it is traced from Rumors), one more thing, the Marketing Guru Mustafa Mansour who works for Safir Hotel (chit chat logo) used to work for Paragon and he is very familiar with the Rumors logo, so please do not even dare to mention conicedence or telepathy.
In the ideas business,how could the industry evolve if IP is not protected, how could a logo function as a tool for differentiation if anyone can copy and use it.
Client: Rumores Restaurant and Coffee shop (Mr. Maher Shofi)
Agency: Paragon Marketing Communications
Designer: Hami Alasfahani
Account executive: Mustafa Mansour
Here is a link to some additional work we have done for Rumors: https://www.facebook.com/photo.php?fbid=278923078797377&set=a.266607503362268.64165.198126966876989&type=3&permPage=1
Client: Safir Hotels & Residences (Mustafa Mansour)
Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency
One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achiving in these examples.
“When everyone is thinking the same, no one is thinking”
Client: Bank Sohar
Year: 30th of April 2012
Year: 30th of April 2012
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
Designer: Anes Al Rayes
Year: April – 2011
The above artwork won the first young creative challenge where the winners won a full expensis trip to the 2011 Cannes Lions . her is the link IAA Kuwait 1st Creative Challenge winners announced
Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Art Director: Gous Basha
Photographer: Arun Natarajan
Published: March 2012