Welcome to the dark side of Branding.
Sports Psychology Link:
The Original Designers’ Behance Page
Welcome to the dark side of Branding.
Sports Psychology Link:
The Original Designers’ Behance Page
A classic example of someone with a bruised ego. ↓↓↓
CTS Website: https://www.ctscorp.com/
12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.
Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.
Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.
10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube
This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.
Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.
Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.
To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.
You can follow us on instagram dubailynx
Paragon International continues the support of educational organizations by participating in internship programs, lectures, training and exhibitions as an integral part of its mission statment.
Posted by dfsalvador
You’re in school taking the most important and hardest class you’ll ever take. There’s a lot of pressure because if you make an A you’ll be guaranteed a job. A B might get you the job depending on how everyone else in the class does. But you’re pretty confident because you’ve worked harder than your classmates.
First test you make a B. A few of your classmates make Cs and Ds but the majority make As, and you wonder how they did that. Soon, you hear that one of your classmates has a copy of all the semester’s tests, obtained perhaps by cleverly hacking into the professor’s computer. The ones who are cheating ask if you’d like to come over and “study” with them for the next test. You decline because you don’t want to be a cheater.
You study more than you did for the last test because you know you have to just to keep up. You end up with a B plus. They make As again. They’re contacted by job recruiters. You are not. Even some of the ones who made Cs and Ds on the first test are now making As, moving you closer to the bottom of the pack. You’d like to tell on them, but you have no proof. Besides, that would really tick off the whole group, and they pretty much detest you anyway for your goody-two-shoes routine.
You do what you have to. You join them. You make your A. You get the job. You’re financially independent and so happy about that. You get married and have kids, whose piano and tennis lessons you can pay for thanks to that good job. Your family is happy. No regrets. You and your college buddies laugh about that class years later.
Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium.
Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles.
Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form.
Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions.
Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography.
The following is the simple three steps process which anyone can do for free at home
The following are three examples (of many) on where you can obtain the free clip art which the Royal Opera House Muscat logo and entire visual identity was based upon. just copy and paste it into your browser and see for yourself.
Please notice that the “Royal Opera House Muscat” logo clip art was uploaded on Vecteezy website on October 23rd, 2007 and since then it has been downloaded more than 257,031 times from this site alone.
The following example illustrates the original clip art with followed then with a progression to the current official logo of the Royal Opera House Muscat logo.
The lessons to be learned here are that:
NB. In case you were wondering…the logo of the Royal Opera House Muscat was designed by Landor in Dubai 😉 there was another incident where Landor got inspired by the (new at that time) logo of Quark Xpress and used it for a chain of supermarkets in Dubai.
What a coincidence, same country (Kuwait), same industry (Restaurant), Similar name, same logo (you can clearly tell that it is traced from Rumors), one more thing, the Marketing Guru Mustafa Mansour who works for Safir Hotel (chit chat logo) used to work for Paragon and he is very familiar with the Rumors logo, so please do not even dare to mention conicedence or telepathy.
In the ideas business,how could the industry evolve if IP is not protected, how could a logo function as a tool for differentiation if anyone can copy and use it.
Client: Rumores Restaurant and Coffee shop (Mr. Maher Shofi)
Agency: Paragon Marketing Communications
Designer: Hami Alasfahani
Account executive: Mustafa Mansour
Here is a link to some additional work we have done for Rumors: https://www.facebook.com/photo.php?fbid=278923078797377&set=a.266607503362268.64165.198126966876989&type=3&permPage=1
Client: Safir Hotels & Residences (Mustafa Mansour)
In every design and creative competition, talentless individuals copy the work of others and try to scam their way into winning and depriving true creativity from shining, which is sad but what is worse is the fact that some award organizers even when they are alerted to such incidents do not do anything about it!!! this is not the case with Hiiibrand. After i brought to the attention of Hiiibrand (with facts) that one of the entries into their international logo design competition is a shameless copy cat, they responded promptly by disqualifying and removing the copy cat logo from the competitions as well as addressing this matter to the culprit. Thank you Hiiibrand for your cooperation, swift action and integrity.
Client: Huneidi Group
Creative Director: Konstantin Assenov
The Huneidi Group logo is featred in a book titled “Letterhead + Logo Design” by Oxide Design Co. Published by Rockport. ISBN-13:978-1-59253-717-4 and ISBN-10:1-59253-717-0. Page:168. This latest edition in the best selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression. This volume features more than 500 letterhead and logo design for creative services, education, healthcare, nonprofit, restaurants, retail and more.
Less original: Guangzhou berb philosophy Health Limited company logo
Original: RBS – The Royal Bank of Scotland
Less Original: QNB – Qatar National Bank.
Both examples were contributed by Mr. Montaser Al Abasi.
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.  The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.