Archive for the 'Copycat' Category



06
May
12

In Oman, Thinking the same is not good for business

Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency 🙂

One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achiving in these examples.

“When everyone is thinking the same, no one is thinking”

Client: Bank Sohar

Country: Oman

Year: 30th of April 2012

Client: e.Oman

Country: Oman

Year: 30th of April 2012

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

 

26
Apr
12

JWT india copies JWT Kuwait awarded entery

Designer: Anes Al Rayes

Agency: JWT

Country: Kuwait

Year: April – 2011

The above artwork won the first young creative challenge where the winners won a full expensis trip to the 2011 Cannes Lions . her is the link IAA Kuwait 1st Creative Challenge winners announced

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
Published: March 2012

19
Apr
12

Impact BBDO Lebanon scrolls the MENA Grand Crystal with a copy cat from JWT Chile!!!

“Only the background moves, but the idea always remain the same! And a Grand Cristal (at Mena Awards) to this unconventional but not-so-original idea.” – Joe Lampompe.

THE ORIGINAL
Ford Outfitters / Scrolling Billboard – 2007
Source : Adsoftheworld, Media Lions,
Agency : JWT Santiago (Chile)

LESS ORIGINAL
Audi Q7 / Scrolling Billboard with car sticker on glass – 2010
Source : AdsoftheworldMENA Awards Grand Cristal!
Agency : Impact BBDO Beirut (Lebanon)

Source: Same (creative) Mecanism / (dé)roule ma poule!

 

19
Apr
12

JWT Dubai Hits the break on creativity and accelerates copy cat ads

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)

LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” 
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

19
Apr
12

For DDB Dubai, copy cat ads and winning dubai lynx silver are a piece of cake

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL
Finish – 2009
“what you eat shouldn’t smell like what you ate”
Source : New York Festivals Merit
Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL
Glad Cling Wrap – 2011
“Let it taste the way it should”
Source : Adsoftheworld
Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…

Source: CAKE

 

 

19
Apr
12

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)

LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : AdsoftheworldAdForumDubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!

The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)

Continue reading ‘Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe’

19
Apr
12

Euro RSCG Morocco stinking copycat from the last century

“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.

THE ORIGINAL
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)

LESS ORIGINAL
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)

LESS ORIGINAL
Enough walking? Auto loans Eqdom– 2011
Source : Adsoftheworld,
Agency : Euro RSCG Casablanca (Morocco)

Source of all three examples: Idea from the last century / Coup de pompes

These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.

Here is a twist on the same “Original” and “Creative” idea….


19
Apr
12

Creativity starved copycat feasts on pizza in the wild

There is one more example of this same idea for the same automotive brand that has been used in the Middle East, I will hunt it down and add it to these two examples by Joe Lapompe.

THE ORIGINAL 
Volkswagen Cross Polo – 2008
Source : Cannes Archive Online,
Agency : DDB Berlin (Germany)

LESS ORIGINAL
Volkswagen Tiguan – 2011
Source : WeloveAd
Agency : DDB Sydney (Australia)

Source of both examples: Same Idea Delivered Twice / Deuxième Service

19
Apr
12

Heavy weight copycat

Advertising Agency: IMPACT BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Carlos Amseyan
Copywriter: Yasmin Murad
Art Director: Nay Abou Chahla
Photographer: Roger Moukarzel Studio

Year: 2008

Source: VW official partner of Olympics

Client: Toyota Al Sayer

Agency: In-house

Country: Kuwait

Year: APR 1, 2012

Source: Significant Power by Toyota

19
Apr
12

Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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