Archive for the 'Creativity' Category

04
Jun
15

SIR ROGER MOORE REVEALED AS YOUNG LIONS HEALTH AWARD JUDGE

NYHQ2000-1009

Lions Health has announced that UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Launched together with UNICEF and Unilever, the Young Lions Health Award calls on the young creative industry to develop a compelling campaign that helps address this challenge. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programmes around the world. Commenting on his appointment as juror, he says, “I am thrilled to join the jury for the Young Lions Health competition which is a unique opportunity to help change the lives of the most vulnerable children.”

The deadline for entry submission has been extended until 2 April in to give further opportunity for more creative young talent to apply.

Taking place from 19 – 20 June, Lions Health is a Festival and Awards Ceremony for creative excellence in the global healthcare industry. The winners of the award will be presented at Lions Health giving them the opportunity to join the global healthcare community, as well as see their entry in the spotlight when they are honoured at the official awards ceremony.

Further information on how to enter, along with key dates and the creative brief can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France

Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organised by Lions festivals. www.canneslions.com/lions_health
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

03
Jun
15

LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE

cannes_lions_logo_3703

Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it. “ Continue reading ‘LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE’

03
Jun
15

CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY

Full programme delivers array of inspiration Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus, Richard Curtis cannes_lions_logo_3703

Cannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

“One of the most common questions I am asked is how we choose the speakers at Cannes Lions,” says Philip Thomas, CEO, Lions Festivals.

“When you come to Cannes Lions, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you’d never expect, household names alongside incredible as-yet unknowns. But the criteria are simple – can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will.” Continue reading ‘CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY’

12
May
14

IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre

36

Beijing, May 10th 2014: The International Advertising Association announced the recipients of its most prestigious global industry awards to Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group, at its 43rd IAA World Congress, taking place this week in Beijing.

Faris Abouhamad, IAA Chairman and World President and Heather Leembruggen, IAA Vice President and Chair of the IAA Awards Committee declared “The IAA Award is presented to an individual in recognition of outstanding services in the field of international advertising and marketing. It was previously known as the “Annual Award” and was presented each year from 1951 to 1984. It then became a biennial award, presented on the occasion of the IAA World Congress. The IAA did not hold awards in 2012, so this year we have honored two recipients – Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group.” Continue reading ‘IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre’

09
May
14

CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES

CL14-STACKED-LOGO-BLACK2

25 April 2014 – The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.

Continue reading ‘CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES’

22
Apr
14

SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

header_spikes_official_spikesasia_header_pressrelease

22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

Continue reading ‘SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED’

24
Mar
14

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

thumbnail-logo-info

Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

logo-infographic

 

17
Mar
14

DUBAI LYNX HONOURS 2014 WINNERS

12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people.

A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.

The Grand Prix in each category have been awarded as follows:

Branded Content & Entertainment – No Grand Prix Awarded
15 Winners (4 Gold, 5 Silver, 6 Bronze)

Design – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Direct – No Grand Prix Awarded
9 Winners (4 Gold, 3 Silver, 2 Bronze)

Film – No Grand Prix Awarded
14 Winners (3 Gold, 2 Silver, 9 Bronze)

Film Craft – No Grand Prix Awarded
25 Winners (6 Gold, 8 Silver, 11 Bronze)

Integrated – No Grand Prix  Awarded
6 Winners (1 Gold, 2 Silver, 3 Bronze)

Interactive – No Grand Prix Awarded
7 Winners (1 Gold, 4 Silver, 2 Bronze)

Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’
34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)

Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’
2 Winners (1 Grand Prix, 1 Gold)

Outdoor – No Grand Prix Awarded
15 Winners (1 Gold, 6 Silver, 8 Bronze)

PR – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Print – No Grand Prix Awarded
12 Winners (1 Gold, 4 Silver, 7 Bronze)

Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’
11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)

Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’
18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)

Radio – No Grand Prix Awarded
7 Winners (4 Silver, 3 Bronze)

Continue reading ‘DUBAI LYNX HONOURS 2014 WINNERS’

12
Mar
14

WINNER OF THE DUBAI LYNX 7-DAY BRIEF REVEALED

12 March 2014 – The winner of the 2014 7-Day Brief, powered by YouTube, has today been announced at a dedicated press conference which has taken place during the Dubai Lynx International Festival of Creativity.

Answering to a brief set by the international organisation UNHCR (United Nations High Commissioner for Refugees) participants had just seven days to make a 30-60 second film commercial, in English or Arabic and upload the film to YouTube for public viewing. The aim of the commercial is to raise awareness for UNHCR and to encourage those living in the GCC and MENA countries to make a monthly donation of $US100 to help Syrian refugee families receive the life-saving support they desperately need.

Philip Thomas, CEO of Lions Festivals; Tarek Abdalla, Head of Marketing for Google in MENA; The UNHCR Regional Representative to the GCC Countries, Mr Imran Riza; and jury president Bechara Mouzannar; were all present to announce that the winner of this year’s 7-Day Brief was Mohammad Jabri, resident in Saudi Arabia, for his entry ‘(I envy you!)’,http://www.youtube.com/watch?v=2Vz5NiBRJOA.

Mohammad Jabri said that he is, “honoured and privileged to be bestowed with this award. Being a Syrian, this competition meant a lot for me as it gave me the opportunity to contribute in helping my beloved Syrian refugee families. The thought of how these refugees have been waiting for over 50Mn seconds or 2 years for this misery to end led me to think in this direction. And at the same time I challenged myself to relate their sorry state of affairs through an idea that drives the audiences to act. Hopefully, this ad will not just be a message viewers who would want to skip, rather something that results in creating a real-life ‘skip-button’ for the affectees.”

Due to the high standard of entries, the jury also decided to award two further submissions as highly commended. Sri A, resident in the UAE, was awarded second place for his entry, ‘Ever After’: http://www.youtube.com/watch?v=i04Ipv4jN-A,
and Naval Paradkar, resident in the UAE, was given third place for his entry, ‘SkipNow’:http://www.youtube.com/watch?v=Q1l_bqy5FN0.

Speaking about the competition, jury president, Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA, says, “Some of the best pieces were done by, probably young, ad people that are not necessarily labelled as ‘creative’ but happy to become professionals at day, amateurs at night, for 7 consecutive nights and for a good cause. The crafting, storytelling and thinking behind the three top pieces should be acknowledged, particularly in the winning piece of work where the execution is simple well-crafted and perfectly rooted in social conversation.”

As part of the winner’s prize, Mohammad Jabri was given the chance to recut his winning commercial with professional production facilities provided by The Collective. The recut ad is now available to view at http://www.youtube.com/user/officialdubailynx.

Tarek Abdalla, Head of Marketing for Google in the MENA region said, “This contest sought out a creative individual who would be able to shine light on this important cause using the power of video. The winning submission by Mohammad Jabri demonstrated that videos transcend language and cultural barriers by presenting a cause that can plead and touch all viewers. With a platform like YouTube, the world will now be able to see their work and raise awareness for this important cause.”

Further details on the 7-Day Brief, including the brief and information on the jury, can be found athttp://www.dubailynx.com/talent_training/youtube/. The Dubai Lynx International Festival of Creativity opened its doors to delegates on Sunday and has provided three days of inspiration for MENA’s creative communications industry. Mohammad Jabri will be presented with his award on stage at tonight’s much anticipated Awards Ceremony and Dinner which will reveal the all of the 2014 winners.

12
Mar
14

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

Contact us

louai@paragonmc.com
+968 94 009977

Categories

Archives