Archive for the 'Creativity' Category

03
Sep
12

S.O.B.’s are everywhere

Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.

You can contact Rondon by email Rondonfernandes@hotmail.com

 

25
Aug
12

Hiii Illustration International Competition deadline August 31, 2012

Next Friday, August 31, 2012 is the deadline of Hiii Illustration International Competition.
Hiii Illustration International Competition open to all illustrators, creative professionals, publishers, agencies, representatives, students and teachers from all the world. Here is a quick list of things to know:

JUDGES
Hiii Illustration
Yuko Shimizu / Japan
Walter Vasconcelos / Brazil
Marcos Chin / USA
Eduardo Bertone / Argentina
Gregori Saavedra / Spain
Kleon Medugorac / Germany

CATEGORIES
The Published
The Unpublished

DETAILS
http://www.hiiibrand.com/competion.php?act=about&id=10

01
Jul
12

Oman Advertising industry lose huge revenue

Wed, 27 June 2012

By Kabeer Yousuf -

MUSCAT — As a major chunk of leading companies in Oman are getting their advertisements, designing and even printing works out of the country, the Sultanate is losing several millions of rials to its neighbouring countries every year.
This revenue which is otherwise supposed to be circulating in the country’s economy is pumped out by companies as diverse as banking to telecommunication and from automotive to hospitality and chartered accountants firms.
It is said that while some firms are paying RO 25,000 every month against ‘creativity fees’, some major business houses which make use of Sultanate’s trade licence, related entity documentations and other relaxed facilities are pumping out nearly RO 4,000-5,000 each year to the glitz and glam of another country.
Whopping 80 per cent of the total expenditure on this is going out of the country and the players in the country are vying for the 20 per cent left behind.
“The reason is nothing but acute dearth of quality work to a great extent,” avers Louai Alasfahani, a wizard who took the glory of Arab design at the pinnacle of global attention when he was chosen a member of the grand jury at the New York Advertising Festival 2012, representing Oman for the first time.

Continue reading ‘Oman Advertising industry lose huge revenue’

21
Jun
12

It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

Global voice roaming

15
Jun
12

In Oman, we see what most don’t…Invisible creativity visible copycats

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!

Execution
In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.
Advertiser HIMAYA
Product NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Best Campaign
Category: Best Integrated Campaign Led by PR
Title: BREAK THE SILENCE
Advertiser/Client: HIMAYA
Product/Service: NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Entrant Company: LEO BURNETT BEIRUT, LEBANON
Advertising Agency: LEO BURNETT BEIRUT, LEBANON

CREATIVE CREDITS

Name Company Position
Bechara Mouznnar Leo Burnett Beirut Chief Creative Director
Malek Ghorayeb Leo Burnett Beirut Executive Creative Direcor
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawane Leo Burnett Beirut Senior Art Director
Krystel Hoche Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Salem Habbous Leo Burnett Beirut Copywriter
Tania Saleh Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Michel Haddad Leo Burnett Beirut Communication Executive
Line Abou Nasr Starcom Media Vest Group Media Manager
Samer Choueiry Leo Burnett Beirut Head Of Digital Department
Mariah Ghazzaoui Leo Burnett Beirut Art Director

Client: Khimji’s Watches – Oris

Agency:

Country: Oman

Published in Business Today on June 2012

Sources:

Invisible originality / Pas Vu, Pas Pris?

Невидимый плагиат http://zyazyaveka.net

Source: Saatchi & Saatchi лажают

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

Released: March 2008
Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Product: Unicef (United Nations International Children’s Emergency Fund)
Agency: Ogilvy & Mather, Shanghai
Country: China

Credits & Description:

Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.

Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/

Advertiser: Nokia Corporation
Brand name: Nokia
Product: Nokia Phonethics
Agency: JWT Manila
Country: Philippines
Category: Mobile TelephonePublic Safety, Health & Hygiene
Released: April 2009
Credits & Description:

Company: JWT MANILA, THE PHILIPPINES
Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Tay Guan Hin
Copywriter: Rachel Villanueva
Art Director: Katrina Encanto
Account Manager: Henrique Uy
Account Supervisor: Golda Roldan/Iea Nepomuceno
Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.

Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/

More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

 

06
Jun
12

Towards a creative revolution

Published in Business Today magazine, June 2012. Pages: 76 – 77.

http://www.businesstoday.co.om/article.php?id=1406&title=Towards%20A%20creative%20revolution

Continue reading ‘Towards a creative revolution’

17
May
12

Winners of 2012 IAA Kuwait Chapter 2nd creative challenge announced

IAA Kuwait Chapter Campaign Theme:

ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU,
ASK WHAT YOU CAN DO FOR YOUR COUNTRY.

The winners prize is a full expensis paid visit to the 2012 Cannes Lions. below is the winning work by Gilbert Semillano of Blue Gray Kuwait.

Continue reading ‘Winners of 2012 IAA Kuwait Chapter 2nd creative challenge announced’

12
May
12

Skywards 2013 Future Artists – Call for entries – Deadline 25th of June 2012

Skywards Future Artists aims to discover exciting new talent in contemporary art and showcase their work worldwide.

Open to any person practising art as an amateur artist, art student or self-taught artist from anywhere in the world. The three winning artists will each receive US$5,000 of prize money and if they are art students, their Art institution would be recognised with a special award of US$2,000.

Winning submissions will also be displayed on a range of communications materials, including our frequent flyer Skywards membership cards, and will be fully credited to the winning artists, giving them unprecedented global coverage and recognition.

Call for entries

Chose the theme that most inspires you, whether it’s Endless Opportunities, A Brighter Future or Global Citizens.

You may enter one or more of the briefs, but please make only one submission for each brief.

This year we’re aiming to make the Skywards Future Artists competition bigger and better as we broaden our scope to champion the work of emerging artists. One of them could be you.

Continue reading ‘Skywards 2013 Future Artists – Call for entries – Deadline 25th of June 2012′

11
May
12

Visual Reactions by Mohammad Sharaf

I had the pleasure of meeting the passionate Kuwaiti artist Mohammad Sharaf twice, the first occasion was professional the second academic while he was still a student presenting his graduation Capstone project of which I and a fellow Paragon team member took part in the Design jury  Paragon team part of AUK Graphic Design Capstone jury In this project he developed his own study on the Identity, and the Emblem of Kuwait titled The Identity of the Falcon I am confident his passion, talent and dedication will take him further than even his wildest dreams.

الهوية الجديدة

The New Identity

نحو مزيد من الحقوق و الحريات 

Towards more rights and freedom

Continue reading ‘Visual Reactions by Mohammad Sharaf’

06
May
12

The New York festival appoints Paragon chief creative officer on its 2012 grand jury

Related link: http://www.newyorkfestivals.com/NYFJuries/




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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