Category Archives: Creativity

Paragon Young Creative on Spotlight at Branding in Asia

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As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a regular feature that focuses on up-and-coming talent in the ad world.

On tap this week is Tyrone Usana, the 29-year-old Executive Creative Director native of The Philippines is now based in Muscat, Oman working at Paragon International.

He told us, “I’ve drawn inspiration from things that most people tend not to notice, those minuscule details that have rousing truth in them.”

To view the full article, click the link below. https://brandinginasia.com/one-under-30-tyrone-usana/

How Lowe can they go?

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This is a new low even for Mullen Lowe

First published 6th of July, 2016

https://www.behance.net/gallery/40379979/Mercedes-Benz-key-visuals

Less original: by Mullen Lowe – Kuwait

First published December, 2018

The full video

Here we go again…

Copycat, cut & paste and plagiarism are synonymous with theft, fraud and lack of creativity all of which are turning our industry into a commodity.

Stealing someone else idea and attributing it to yourself is bad enough but to win a pitch for a major luxury automotive brand in Kuwait and make huge financial benefits with a stolen idea is a crime that should be punishable by law in my view for the following reasons:

1- It does not show respect towards the Art Director who is credited with the original idea who happens to be a fellow industry practitioner – one of our own big family.

2- It does not show respect towards the client who is most likely paying an arm and a leg for the agency “creative work” while unwittingly being set up by the agency for a probable lawsuit due to their own plagiarism and betrayal of the client trust.

3- It does not show respect to any one of the numerous agencies that spent sleepless nights brainstorming, researching, sketching, crafting, etc. etc. only to lose this pitch to Mexican Art Director Oscar S. who is clueless of the fact that his work which was plagiarized by Mullen Lowe actually won the pitch for the Mercedes Kuwait account.

4- It does not show respect towards the Mullenlowe international brand and creative work by their own management and team in the Kuwait office.

What is your opinion? which point best resonated with you? please let us know in the comments section. we would love to hear your mind.

SIR ROGER MOORE REVEALED AS YOUNG LIONS HEALTH AWARD JUDGE

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Lions Health has announced that UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Launched together with UNICEF and Unilever, the Young Lions Health Award calls on the young creative industry to develop a compelling campaign that helps address this challenge. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programmes around the world. Commenting on his appointment as juror, he says, “I am thrilled to join the jury for the Young Lions Health competition which is a unique opportunity to help change the lives of the most vulnerable children.”

The deadline for entry submission has been extended until 2 April in to give further opportunity for more creative young talent to apply.

Taking place from 19 – 20 June, Lions Health is a Festival and Awards Ceremony for creative excellence in the global healthcare industry. The winners of the award will be presented at Lions Health giving them the opportunity to join the global healthcare community, as well as see their entry in the spotlight when they are honoured at the official awards ceremony.

Further information on how to enter, along with key dates and the creative brief can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France

Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organised by Lions festivals. www.canneslions.com/lions_health
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE

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Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it. “ Continue reading →

CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY

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Full programme delivers array of inspiration Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus, Richard Curtis cannes_lions_logo_3703

Cannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

“One of the most common questions I am asked is how we choose the speakers at Cannes Lions,” says Philip Thomas, CEO, Lions Festivals.

“When you come to Cannes Lions, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you’d never expect, household names alongside incredible as-yet unknowns. But the criteria are simple – can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will.” Continue reading →

IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre

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Beijing, May 10th 2014: The International Advertising Association announced the recipients of its most prestigious global industry awards to Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group, at its 43rd IAA World Congress, taking place this week in Beijing.

Faris Abouhamad, IAA Chairman and World President and Heather Leembruggen, IAA Vice President and Chair of the IAA Awards Committee declared “The IAA Award is presented to an individual in recognition of outstanding services in the field of international advertising and marketing. It was previously known as the “Annual Award” and was presented each year from 1951 to 1984. It then became a biennial award, presented on the occasion of the IAA World Congress. The IAA did not hold awards in 2012, so this year we have honored two recipients – Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group.” Continue reading →

CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES

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25 April 2014 – The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.

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SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

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22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

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Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

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Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

logo-infographic

 

DUBAI LYNX HONOURS 2014 WINNERS

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12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people.

A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.

The Grand Prix in each category have been awarded as follows:

Branded Content & Entertainment – No Grand Prix Awarded
15 Winners (4 Gold, 5 Silver, 6 Bronze)

Design – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Direct – No Grand Prix Awarded
9 Winners (4 Gold, 3 Silver, 2 Bronze)

Film – No Grand Prix Awarded
14 Winners (3 Gold, 2 Silver, 9 Bronze)

Film Craft – No Grand Prix Awarded
25 Winners (6 Gold, 8 Silver, 11 Bronze)

Integrated – No Grand Prix  Awarded
6 Winners (1 Gold, 2 Silver, 3 Bronze)

Interactive – No Grand Prix Awarded
7 Winners (1 Gold, 4 Silver, 2 Bronze)

Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’
34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)

Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’
2 Winners (1 Grand Prix, 1 Gold)

Outdoor – No Grand Prix Awarded
15 Winners (1 Gold, 6 Silver, 8 Bronze)

PR – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Print – No Grand Prix Awarded
12 Winners (1 Gold, 4 Silver, 7 Bronze)

Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’
11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)

Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’
18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)

Radio – No Grand Prix Awarded
7 Winners (4 Silver, 3 Bronze)

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