Category Archives: Creativity

Incredible copycat!!!

Less Original: Olay
Type Of Entry: Product/Service
Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title: 53? & 31? & 20?
Advertiser/Client: P&G
Product/Service: OLAY TOTAL EFFECTS
Entrant Company, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Copywriter: Kalpana Chary
Art Director: Carma Andraos
Typographer: Carma Andraos
Account Supervisor: Malavika Rao
The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03792&entryID=1444&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03794&entryID=1446&keywords=olay

jones-out1

Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Wrong direction

This photo/idea is from a Tony Stone royalty-managed image library KuwaitHeadline: “Right direction”

Wow an investment company who did not even invest in a new idea for their own self promotion!!!

This investmant company ad “idea” is based on an image from Tony Stone; my guess is that the agency decided not to pay Tony for a royalty-managed photo so instead they shot it locally (Kuwait) in order to make more money from their client. I wonder why the agency is paying a salary for the art director?

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

Power punch

Client: Vodafone

Country: Egypt

 

Client: GMR – Gulf Marketing Review

Country: UAE – Dubai

Year: May, 2006

 

 

 

Communicate magazine published the same stock photo and article on media spend four months after GMR. and a few months afterwards Communicate publishers took over GMR.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. Acustomer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

Exchanging Ideas

albir.jpgimage004.jpg

Original:Al Bir SocietyAgency: Full StopSaudi Arabia – 2007 Original:RustomaniAgency: Classic Partnership

UAE – 2008

Awards: Shortlised at the 2008 Dubai Lynx

Source: http://www.adblogarabia.com/al-hasana-ten-fold-the-benefit/ Source:http://www.adblogarabia.com/really-quick-money-transfer/

Although at the first glance one might be lead to think of these two ads as identical twins due to a number of factors which include the visual encoding of the message, the similarity in art direction, the proximity of the countries that the ads were published in and the short time span between publication dates; however – a closer examination proves they are not only communicating a different messages but also to a different target audiences. Al Rustomani ad is visually communicating the benefit “speed” of money transfer – so the banknote visual is relevant as it reveals a different currency on the flip side. The Al Bir Society is visually communicating the benefit “tenfold” return on investment by being charitable – so the banknote visual is also relevant as one side of the banknote shows the invested 10 Riyals and the flip side shows 100 Riyals. I cannot help but wonder what would have been the result if both ads have entered the same competition. In my opinion the Al Rustomani ad is a winner.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Knock it off

[youtube=http://www.youtube.com/watch?v=bnY_bc6xVKg&hl=en]

Original: KOC (Kuwait Oil Company)

Awards: Bronze at the International Summit Creative Awards

Agency: Paragon Marketing Communications

Creative Director: Xhami Alasfahani

Kuwait – 2003

lebanoff1.jpg

Less Original: City Center

Agency: SABCO Art

Art Director: Abdallah Sumrin

Copywriter: Siddhartha Banerjee

Oman – 2006

Source: http://www.adblogarabia.com/lebanoff-help-turn-it-back-on/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Grand Pricks

beverages-a.jpg

Original: Hacienda San Nicolas GmbH

Agency: Kolle Rebbe, Hamburg

Creative Directors: Ulrich Zuenkeler/Andreas Geyer

Copywriter: Verena Schneider

Art Director: Petra Gremer

Production Manager: Detlef Warnecke

Awards: LIA – London Internatinal Awards 2006 – Print category.

featured in the 2006 award annual page:123.

lipton_teabags.jpg
 

Less original: Lipton

Awards: Dubai Lynx – Grand Prix

Agency: JWT – Cairo

Egypt – 2007

The concept is the same but the execution is different print media vs. ambiant media!!!

The above (Less Original) entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 309. ISBN 13: 9782-88479-106-9. JWTwhat were you thinking?…that you could copy someone else original idea and win in Epica!!! JWT did NOT win in Epica due to an alert and experienced judging panel. Thank you Epica for truly awarding creativity and originality…keep the good work. however the same ad did win at the 2007 MENA Crystal – outdoor crystal!!!! 

RADIO.GRAND PRIX

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.