Category Archives: Creativity

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

DUBAI LYNX NURTURES TALENT WITH DEDICATED TRAINING PROGRAMMES

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Photo by Louai Alasfahani

FUTURE LEADERS OF MARKETING, DIGITAL LAB,THINK TANK, LYNX ACADEMY

25 February 2014 – The Dubai Lynx International Festival of Creativity is investing in all levels of industry talent with four academies that are set to happen at this year’s Festival which takes place from 9 – 12 March at the Madinat Jumeirah in Dubai.

Dubai Lynx Digital Lab powered by TBWA\RAAD DAN
The Dubai Lynx Digital Lab powered by TBWA\RAAD DAN, is a learning programme dedicated to digital enthusiasts from client organisations as well as creative agencies with three years + experience who want to better their knowledge about using digital for creative communications. This year, TBWA\RAAD DAN has partnered with highly acclaimed Hyper Island. With a focus on mobile, Hyper Island will provide a tailored version of their internationally celebrated Master Class which will be delivered over the three days. Participants will experience a fast-paced series of presentations and collaborative workshops led by DAN and Hyper Island.

“We are working with world class partners to bring something new and disruptive to Dubai Lynx. Hyper Island has been dubbed the digital Harvard by our global team and we are genuinely excited to work with these guys and bring a whole new dimension to the LAB this year. We want participants to experience less of a ‘LAB’ and more an introduction to a new way of thinking.”
Reda Raad, COO TBWA\RAAD

“We are all about collaboration and jumped at the opportunity to work with TBWA\RAAD DAN. Participants will not only understand the power of the mobile revolution, they will also identify needs and create prototypes for new mobile solutions. They will explore new business opportunities built on the knowledge about mobile behaviour, which often challenges the way marketing and communication is executed in traditional media.”
Per Vidar Lundberg, Global Director of Executive Education, Hyper Island


Future Leaders of Marketing powered by Starcom MediaVest Group
Aimed at rising young marketers and brand managers, aged 30 years and under, the Future Leaders of Marketing, is a programme that focuses on the biggest challenges that young marketers and their brands are facing today.  The programme will equip participants with the foundation and know-how to go back to their companies with the inspiration and knowledge to drive brand excellence and develop effective creative campaigns. Laura Krajecki, Chief Consumer Officer and EVP, Global Director Human Experience Strategy at Starcom MediaVest will tutor the academy.

“We are honoured to be partnering with the Dubai Lynx International Festival of Creativity for the second consecutive year to nurture the next-generation of marketing pioneers. At SMG, we have long believed in the power of marketing excellence; over the years, our commitment to creating cutting-edge content for our clients has cemented our reputation as an industry leader. Our sponsorship of the Future Leaders of Marketing programme further supports our vision to ‘make next now’ and invest in empowering the leaders of tomorrow, today”
Nisha Primlani-Pugnet, Regional Director, Marketing & Communications, VivaKi

Think Tank powered by JWT
Focused at a senior level, the Think Tank will help clients to better understand creativity and ensure that client strategies remain effective in today’s constantly evolving business environment. Twenty participants will have the opportunity to attend selected seminars and enjoy exclusive sessions with internationally-acclaimed speakers that so far include Jaime Rosado, VP Regional Creative Director of JWT Puerto Rico and John O’Keeffe, Worldwide Creative Director of WPP Global. Juan Senor, Partner at Innovation Media Consulting Group, will moderate the Think Tank which takes place across 10 & 11 March.

“Attending the Think Tank was time really well spent, hearing new ideas and approaches to issues, at times presented with a refreshing candor.”
Chris Galanto, Senior Vice President (Advertising), Emirates

Lynx Academy in partnership with Leo Burnett
The Lynx Academy offers an exclusive learning opportunity to a group of carefully selected students. The Academy students not only benefit from the festival content but also personalised sessions, tutorials and workshops from top industry figures giving them firsthand access to expert knowledge and experience. Confirmed speakers already include Karl Salibi, Executive Regional Strategic Planning Director at Leo Burnett MENA and Leila Khauli Hanna, Marketing Management Instructor, Olayan School of Business, American University of Beirut. Students will leave with an increased knowledge of the advertising and communications sectors armed with the skills they need to embark on their careers.

“It’s essential for young talent to gain insight into our dynamic industry, in preparation for their future careers. Through the Dubai Lynx Academy we have mentored 107 promising communicators, who have experienced advertising across the board with our team. They represent the advertising industry of tomorrow, and their training now will help them to develop into robust individuals capable of connecting people and their behaviour with the human purpose of a brand.”
Raja Trad, CEO, Leo Burnett Group MENA

Anyone wishing to register their interest for a place on one of the training programmes should email academies@dubailynx.com. Further information on each of the academies, along with details of prices can be found online at http://www.dubailynx.com/talent_training/training/.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.www.dubailynx.com

Lettering Large, a new book by Steve Heller and Mirko ilic

Steve Heller and Mirko ilic have just came out with a
new book called Lettering Large. It is one of the first books to chronicle letters as presences in the urban landscape. There are examples culled from sites across the US and throughout the world.

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The book contains over 700 images of monumental typography projects. It is about monumental typography in art, interior design and architecture.

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The book also features interesting examples from the Middle East.

L.10Published by Monacelli Press. The book will be released at the end of October.

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This book was dedicated to Milton Glaser and Mihajlo Arsovski.

For more information, please contact

Mirko Ilic Corp
207 e 32nd street
New York, NY 10016
tel. 212.481.9737

studio@mirkoilic.com

To view Mirko work in Design & illustration click the following links

www.mirkoilicdesign.com (design work) and
www.mirkoilicillo.com (illustration work)

www.mirkoilic.com

Here is a link with a sneak preview of  the book with  select spreads:
http://mirkoilic.blogspot.com/2013/08/new-book-lettering-large.html

Dubai Lynx Student Creativity Competition Deadline extended to 20 January 2014

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An extra week to let your creativity shine in our student competitions
Deadline extended to 20 January 2014

You now have more time to showcase your creative talent in our two student competitions. With the winners being flown to Dubai Lynx and honoured onstage at the region’s most prestigious creative awards event, this is an unmissable opportunity to get a head-start in your creative career.

If you have a visual flair, The Masar Student Creative Award for Print is perfect for you. Read the brief here.

The Dubai Lynx Student Creative Award for Integrated is a new competition for 2014, offering a cross-media creative challenge. Read the brief here.

Both competitions now close 20 January. Find out more and enter here.

 

 

Dubai Lynx Masar Creativity Award for Print and Student Creative Award for Integrated deadline 13th of January 2014

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Put your talent to the test and win a career-boosting trip to Dubai Lynx 2014 in our two student awards:

The Masar Student Creative Award for Print , in its second year, invites you to respond to a brief for leading charity, the Dubai Autism Centre.
Read the Dubai Autism Centre creative brief >

The new Dubai Lynx Student Creative Awards for Integrated has a brief set by the Al Noor Training Centre for Children with Special Needs.
Read the Al Noor creative brief >

Your work will be judged by a panel of top creatives led by jury president, Bechara Mouzannar, Chief Creative Officer at Leo Burnett MENA. It’s an opportunity to get your talent noticed by some leading industry players.

The winners receive a trip, including flights and accommodation, to the Dubai Lynx 2014, Mena’s leading festival of creativity and sister to the legendary Cannes Lions.

Entry deadline: 13 January 2014 (Please note there will not be a deadline extension.)

Take the challenge. Your creative legend starts here.

Enter now at www.dubailynx.com