Archive for the 'Ghost Ads' Category

12
Mar
12

dubai lynx 2012 episode three and a half – bad romance

This campaign for Merge radio in Oman was shortlisted in the 2012 Dubai Lynx Outdoor category!!!

Lady Gaga dressed as an Omani girl!!!

I spoke to the client (who is based in Oman) he never heard of it.

I spoke to the outdoor media in Oman and they never saw or heard of it so I spoke to the orgnizers and it was pulled in the last minute ;) nice try guys but no cigar.

Continue reading ‘dubai lynx 2012 episode three and a half – bad romance’

12
Mar
12

dubai lynx 2012 episode Three – Terminator judgment day – Impact BBDO UAE

Published in February 2012, hmmmm how convinient :)
I have a confession to make, over the past 21 years in the industry I have had a reoccurring dream, I dreamed that one of these days i will have one of these clients that do not want to have their logo made bigger on their ad or not having a logo at all (just like this example) where this dream client was satisfied with part of his product can appearing on his campaign with part of his logo being visible.
NB. The 3D work is really nice and the idea is not bad at all, too bad the suites could not sell it to the client (if they had such a client that is).
When I shared this dream with the orginzers of the 2012 Dubai Lynx they were kind enough to take action by pulling the curtain on those who tried to pull the wool over our eyes ;) I guess “Justice will be served” is an appropirate title for this campaign after all LOL ;)  
 
Advertising Agency: ImpactBBDO, Dubai, UAE
Creative Director: Fouad Abdel Malak
Art Director: Richard Lopez
Copywriter: Michael Fillon
Illustrator: Norman Seharsoji
Additional credits: Amol Yadav
Published: February 2012
12
Mar
12

dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership

 

I brought this (and other examples) spoof/ghost ad to the attention of the Dubai Lynx orgnizers and to Campaign magazine but it still went through and won Bronze in Design!!!

Really now, in a down-turn-economy a shoe repair shop would turn to a reputable agency such as the Classic Partnership and capitalize on the time and talent of their chief creative officer to work on his business card (which was also used as a flyer)!!! no kidding.

Advertiser KHALID JAVED
Product COBBLER
Entrant THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: Stationery
Title: SHOE REPAIR
Advertiser/Client: KHALID JAVED
Product/Service: COBBLER
Entrant Company: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Creative Credits
Name Company Position
John Mani The Classic Partnership Advertising Chief Creative Officer
Vitthal Deshmukh The Classic Partnership Advertising Chief Creative Officer
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
John Mani The Classic Partnership Advertising Copywriter
Alok Gadkar The Classic Partnership Advertising Art Director
Abhay Chawak The Classic Partnership Advertising Photographer

Continue reading ‘dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership’

12
Mar
12

Dubai Lynx 2012 Episode two – politically incorrect – MEMAC OGILVY & MATHER Dubai agency of the year, second place

I was born in Kuwait, worked in Kuwait, KSA, Dubai and Oman and I am yet to see ads featuring international political figures featuered in the local media let alone with sexual gestures!!! one more thing if such practices are not tabu then why not make it more relevent and feature local or Arab political leaders ;)  

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

The following campagin won three Gold Print at the 2012 Dubai Lynx and was shortlisted in LIA in 2011!!! Here is a related link which I blogged sometime back Politically incorrect creativity

Do you think the countries that censor these ads Spot the differences will not censor the above ads? or the county that promotes this playboy will allow the above ads to be published in the print media yet alone the outdoor media? 

Did anyone see them published? remember the Samsung Jesus ad in Lebanon ;) here is a reminder enough is enough

Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/print/index.cfm?award=2

It also won Gold in the Outdoor at the Dubai Lynx 2012 while shortlisted in LIA in 2011!!!

Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/outdoor/index.cfm?award=2

Entrant: Memac Ogilvy & MatherDubaiReporters Without Borders

“Obama/Clinton”, “Cameron”, ” Putin
Credits
Corporate Name of Client: Reporters Without Borders
Client Account Director: Alexander Jalbert
Agency Account Director: Benoit Freyburger
Agency: Memac Ogilvy & Mather, Dubai
Executive Creative DirectorSteve Hough
Creative Director: Ramzi Moutran
CopywriterSascha Kuntze
Art DirectorsLeonardo Borges/Rafael Rizuto/
Sascha Kuntze
Photography Studio: AFP

Continue reading ‘Dubai Lynx 2012 Episode two – politically incorrect – MEMAC OGILVY & MATHER Dubai agency of the year, second place’

19
Oct
11

Politically incorrect creativity

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance

BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

27
May
11

Dubai Lynx 2011 – How was it for you?

Published in Gulf Marketing Review, May 2011. Page: 30.

21
May
11

Copycats love fresh fish

Client: M&J Seafood

Country: UK

Year: 2011

NB. Almost won a Best of Show in the Print category of SIA – Summit International Awards ;) but I alerted SIA and it was withdrawn.

Source: Classic John West ad recycled / Une histoire de “suiveurs”

30
Jan
11

Egyptian President Husni Mubarak’s Super Glue

A political spoof/Ghost ad expressing the situation in Egypt. Commercial ads featuring politician figures are not a new thing. For other examples of spoof ads featuring  politicians please check the following links Ideas? Where’s your creativity? and Drivers wanted

 

 

13
Oct
10

Copy cat 2010 award of the year goes to Seif El Degwi

The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost

 

Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

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