Category Archives: Ghost Ads

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

Dubai lynx-2013 episode 2-starring shahir of team-Y&R

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

It never seizes to astonish me how year after year after year Shahir of Team Y&R Dubai continues to convince clients such as Land Rover to invest in print media, outdoor media and a plethora of other media to publish ads and pay for photography, models and props for an automotive brand that do NOT feature a visual of the product (car) nor features of the product and continues to win award after award after award, dwarfing the work of prominent advertising agencies in the region. I am “humbled” by “his’ creativity as my agency (and myself) have been heavily invested in the automotive industry. we (as Paragon) are working on the automotive brands of Lamborgini, Skoda and Audi and in 2010 worked on (in addition to the previous mentioned brands), Porsche, VW, Mazda and Peugeot. even in day by gone I had personally worked on the brands of Chrysler (including JEEP and Dodge), as well as Cadillac, Opel, Chevrolet and Saab, Never have I (or any of my team members) were capable of selling the client the idea to invest in an ad that does NOT adhre to the restrictive CI manual of the brand not least to be able to convince the client to invest in print and outdoor ads (not cheap by any measure) that do NOT feature the actual visual of the product!!! Hats off to him and his agency team for pulling it off over the years. I would also like to add that I am a great fan of the brand, I purchased  an LR3 and most recently purchased a Range Rover Sport, yet I never got exposed to any of these amazing works of communication nor was I ever sent any of the “escape keys” or “bear repelent” BTL items, not even the “edible” brochure of last year!!! all of the following examples have been short listed in Print, Outdoor, Craft and other categories of the prestigious Dubai Lynx in its 2013 edittion.

NB. Paragon has won the Marketing Dealer of the Year Award for Porsche in Kuwait with real work in real time and with real client contribution ;)  Porsche Centre Kuwait wins Porsche Middle East Marketing Award

Please watch the video and share your feelings…I actually visited the Land Rover and Range Rover showroom in Oman, interviewed several of their sales team members (including the one who sold me my vehicle two months back or so), I also met with the GM, all of which had no idea or never seen all the items that were supposedly given away as premiums, direct mail to drive traffic and increase test drives, etc. and they never even seen the ads or posters!!! the truth of the matter is that all integrated marketing communication for the GCC is controlled by Dubai and all dealers meet in Dubai and are briefed on all upcoming activities. The fact that no one in Kuwait or Oman has ever seen these short listed and winning entries is proof that they are scam ads

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The only thing I got was this key chain bearing the local dealer logo!!!

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Screen Shot 2013-03-20 at 3.52.02 AM

Winner of Silver in the Print category LEMUR

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dubai lynx 2012 episode three and a half – bad romance

This campaign for Merge radio in Oman was shortlisted in the 2012 Dubai Lynx Outdoor category!!!

Lady Gaga dressed as an Omani girl!!!

I spoke to the client (who is based in Oman) he never heard of it.

I spoke to the outdoor media in Oman and they never saw or heard of it so I spoke to the orgnizers and it was pulled in the last minute ;) nice try guys but no cigar.

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dubai lynx 2012 episode Three – Terminator judgment day – Impact BBDO UAE

Published in February 2012, hmmmm how convinient :)
I have a confession to make, over the past 21 years in the industry I have had a reoccurring dream, I dreamed that one of these days i will have one of these clients that do not want to have their logo made bigger on their ad or not having a logo at all (just like this example) where this dream client was satisfied with part of his product can appearing on his campaign with part of his logo being visible.
NB. The 3D work is really nice and the idea is not bad at all, too bad the suites could not sell it to the client (if they had such a client that is).
When I shared this dream with the orginzers of the 2012 Dubai Lynx they were kind enough to take action by pulling the curtain on those who tried to pull the wool over our eyes ;) I guess “Justice will be served” is an appropirate title for this campaign after all LOL ;) 
 
Advertising Agency: ImpactBBDO, Dubai, UAE
Creative Director: Fouad Abdel Malak
Art Director: Richard Lopez
Copywriter: Michael Fillon
Illustrator: Norman Seharsoji
Additional credits: Amol Yadav
Published: February 2012

dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership

 

I brought this (and other examples) spoof/ghost ad to the attention of the Dubai Lynx orgnizers and to Campaign magazine but it still went through and won Bronze in Design!!!

Really now, in a down-turn-economy a shoe repair shop would turn to a reputable agency such as the Classic Partnership and capitalize on the time and talent of their chief creative officer to work on his business card (which was also used as a flyer)!!! no kidding.

Advertiser KHALID JAVED
Product COBBLER
Entrant THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: Stationery
Title: SHOE REPAIR
Advertiser/Client: KHALID JAVED
Product/Service: COBBLER
Entrant Company: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency: THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Creative Credits
Name Company Position
John Mani The Classic Partnership Advertising Chief Creative Officer
Vitthal Deshmukh The Classic Partnership Advertising Chief Creative Officer
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
John Mani The Classic Partnership Advertising Copywriter
Alok Gadkar The Classic Partnership Advertising Art Director
Abhay Chawak The Classic Partnership Advertising Photographer

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Dubai Lynx 2012 Episode two – politically incorrect – MEMAC OGILVY & MATHER Dubai agency of the year, second place

I was born in Kuwait, worked in Kuwait, KSA, Dubai and Oman and I am yet to see ads featuring international political figures featuered in the local media let alone with sexual gestures!!! one more thing if such practices are not tabu then why not make it more relevent and feature local or Arab political leaders ;)  Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!! The following campagin won three Gold Print at the 2012 Dubai Lynx and was shortlisted in LIA in 2011!!! Here is a related link which I blogged sometime back Politically incorrect creativity Do you think the countries that censor these ads Spot the differences will not censor the above ads? or the county that promotes this playboy will allow the above ads to be published in the print media yet alone the outdoor media?  Did anyone see them published? remember the Samsung Jesus ad in Lebanon ;) here is a reminder enough is enough Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/print/index.cfm?award=2 Screen Shot 2012-04-15 at 1.04.39 PM It also won Gold in the Outdoor at the Dubai Lynx 2012 while shortlisted in LIA in 2011!!! Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/outdoor/index.cfm?award=2 Entrant: Memac Ogilvy & MatherDubaiReporters Without Borders

“Obama/Clinton”, “Cameron”, ” Putin
Credits Corporate Name of Client: Reporters Without Borders Client Account Director: Alexander Jalbert Agency Account Director: Benoit Freyburger Agency: Memac Ogilvy & Mather, Dubai Executive Creative DirectorSteve Hough Creative Director: Ramzi Moutran CopywriterSascha Kuntze Art DirectorsLeonardo Borges/Rafael Rizuto/ Sascha Kuntze Photography Studio: AFP

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Politically incorrect creativity

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

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