Category Archives: Ghost Ads

Copy cat 2010 award of the year goes to Seif El Degwi

The above is screen shoot of the “Artist” Deviant Art page caprozo911 , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost


Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.

This is what happens when you copy and paste

Here is yet another intresting e-mail sent in by Kris which I would like to share with everyone with a Talent….

Hi Louai …
“BEAUTIFUL REPRODUCTION” of the french ad …
same concept … The text actually is a English translation of the French ad … Can You believe this? (how your perception changes when you drink and drive)
THE United Nation ad is the Not-So-Original ONE … found on the deviant art page of a “Creative” from Talent Ad Agency Kuwait …
And the Funny comment under the ad … This ad was a “Gift for [ United Nations Road Safety Collaboration ]” …
Did i mention the “Talent” guy doesn’t know how   “pirson” (PRISON) is spelled … lol …
GOOD JOB TALENT!!! You “didn’t” it again!!!

Client: “Fake” UN

Agency: Talent

“Fake” Designer: Seif El Degwi

Country: Kuwait

Upon doing some more investigation into this copycat crime I dug up the original ad. So its officially Safe to communicate the fact that Seif El Degwi copied the copier of the original ad which was first published in India as per the following details. So he (Seif) copied the copied idea, the headline and the art direction!!!!!!!!!

Don’t Drink and Drive

Advertiser: Triumph Distillers & Vintners

Agency: SSC&B Lintas

Country: India.

The above example is published in the ACT (Advertising Community Together) Responsible advertising exhibition, 2006 booklet. the exhibition was held in Kuwait here is a link IAA Kuwait presents 2008 ACT expo advertising for a better world

WWF 9/11

Source: Scammers to be banned from One Show for five years

The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.

DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.

The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”

The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”

Scam/ghost ads…translate to “the end justifies the means” such ads are not approved by clients, never got published, cause harm to the brand; all of this is committed in the name of creativity… just to sneak into award shows in the hope of winning!!! The only thing such ads win is despise from the professional advertising community and lack of respect so we are in favor of the new rules; as the industry evolves, so must the rules and regulations governing award shows without being spurred by yet another mega scandal. I had posted something on this topic in October 2008, so this incident could have been avoided If only people would wise up. here is the link

the follwoing was also posted on why no one has objected to it?!!!

Picture 7

And here is another example…Hard-hitting new ad for The Gut Foundation, created by Banjo advertising. If 12 Australians died in a terror attack it would be front page news, so why isn;t bowel cancer?

or why has no one complained about this one also?!!!

Source: Cancer ad features terror attack on Sydney

Khaleej TimesTitle: 5.4 million Die of smoking related causes every year. That’s 2000 times a 9/11″

Agency: Precept Gulf

Copy: Sudeep John Koshy

A D: Prashant Yeware

UAE – 2007


Client: ODIA

Title: “The cigarret kills a hundred times more than terrorism”

Agency : Elipse

2005 – Rio (Brazil)


ASHTitle: “Terrorism-related

deaths since 2001 : 11,377.

Tobacco-related deaths

since 2001 : 30,000,000″

Agency: DDB

New Zealand – 2008

Related links on this blog:

Great move Dubai Lynx

Good move Dubai Lynx

Smoking ghost


Advertising: agency: Talent CS, Kuwait.
Art Director: Saif El-degwi.

Frustrated “creative directors” in Kuwait continue in their bad habits of creating Ghost ads and Copy-cat ads which they then enter in all kinds of creativity awards to compete unethically with real work. It was people with this kind of low ethics that led to the Dubai Lynx scandal and it seems the industry is still full of them.


who let the dogs out? who, who


The following campaign was entered into the 2009 Dubai Lynx Advertising Festival although it couldn’t have been published in Oman (or most of the Arab countries). Urinating in public! humans compared to dogs fall under the creative No-Fly-Zone.

Agency: FP7 Muscat

Creative Director: Noufal Ali

Country: Sultanate of Oman

Year: 2008.






Urinating in public in view of young girls…in Oman!!! piss-off.



Look out, it’s the ad police





Published in Media Week ME. 26 April 2009. Page: 15. Issue 28.

First I would like to Thank Peter for attempting humor, Media Week for humoring Peter and FP7 for their alleged generosity.

The advertising industry is a serious business and as such warrants proper regulation if it is to thrive.

Related Link: