Here is yet another intresting e-mail sent in by Kris which I would like to share with everyone with a Talent….
Hi Louai …
“BEAUTIFUL REPRODUCTION” of the french ad … http://anorudo61.deviantart.com/gallery/#/d2d7t8x
same concept … The text actually is a English translation of the French ad … Can You believe this? (how your perception changes when you drink and drive)
THE United Nation ad is the Not-So-Original ONE … found on the deviant art page of a “Creative” from Talent Ad AgencyKuwait … http://caprozo911.deviantart.com/gallery/
And the Funny comment under the ad … This ad was a “Gift for [ United Nations Road Safety Collaboration ]” …
Did i mention the “Talent” guy doesn’t know how “pirson” (PRISON) is spelled … lol …
GOOD JOB TALENT!!! You “didn’t” it again!!!
Client: “Fake” UN
Agency: Talent
“Fake” Designer: Seif El Degwi
Country: Kuwait
Upon doing some more investigation into this copycat crime I dug up the original ad. So its officially Safe to communicate the fact that Seif El Degwi copied the copier of the original ad which was first published in India as per the following details. So he (Seif) copied the copied idea, the headline and the art direction!!!!!!!!!
The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.
DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”
Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.
The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”
The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.
The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.
For 2010 and onwards, the One Show will be adopting the following new rules and penalties.
1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.
2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.
3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.
* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”
Scam/ghost ads…translate to “the end justifies the means” such ads are not approved by clients, never got published, cause harm to the brand; all of this is committed in the name of creativity… just to sneak into award shows in the hope of winning!!! The only thing such ads win is despise from the professional advertising community and lack of respect so we are in favor of the new rules; as the industry evolves, so must the rules and regulations governing award shows without being spurred by yet another mega scandal. I had posted something on this topic in October 2008, so this incident could have been avoided If only people would wise up. here is the linkhttp://bloganubis.com/2008/10/01/insensitive/
the follwoing was also posted on http://ads.chiquiworld.com/2009/08/29/the-history-channel-3/ why no one has objected to it?!!!
And here is another example…Hard-hitting new ad for The Gut Foundation, created by Banjo advertising. If 12 Australians died in a terror attack it would be front page news, so why isn;t bowel cancer?
or why has no one complained about this one also?!!! http://bloganubis.com/2008/04/10/o-ida-khaleej-times-ash/
Advertising: agency: Talent CS, Kuwait.
Art Director: Saif El-degwi.
Frustrated “creative directors” in Kuwait continue in their bad habits of creating Ghost ads and Copy-cat ads which they then enter in all kinds of creativity awards to compete unethically with real work. It was people with this kind of low ethics that led to the Dubai Lynx scandal and it seems the industry is still full of them.
The following campaign was entered into the 2009 Dubai Lynx Advertising Festival although it couldn’t have been published in Oman (or most of the Arab countries). Urinating in public! humans compared to dogs fall under the creative No-Fly-Zone.
Agency: FP7 Muscat
Creative Director: Noufal Ali
Country: Sultanate of Oman
Year: 2008.
Before
After
Urinating in public in view of young girls…in Oman!!! piss-off.
For some reason Media Week was desperately defending this particular job by FP7 Muscat. I mean they spoke to me for more than one hour and only quoted me in two or three sentences yet they dedicated a full page to defend a clear case of plagiarism without referring to any of the creatives. it is on joelepompe site and it is debated on adblogarabia; here is a link to the debate Koba long lasting batteries
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Oh lor. Yes, Aramex has now joined the growing list of gripers about Fortune Promoseven Doha’s Lynx work, in the ongoing cavalcade of farce and scandal that is the awards aftermath. Gulf News reported on Friday that the regional shipping company had not had anything to do with the Gold Lynx-winning campaign from the dudes in Doha.
“In reference to the Dubai Lynx 2009 awards and the awarding and subsequent withdrawal of the award [we presume it means Samsung, etc], Aramex wishes to clarify that it has never commissioned or worked with FP7 Doha or any party to develop or publish this campaign, which bears a striking resemblance to a campaign published by the FedEx Corporation in February 2009,” the paper quoted an unnamed Aramex spokesman as saying.
We like the nifty way the statement combines suggestions of scam with suggestions of copying. At this point we should point out that the FedEx campaign in question may actually have appeared slightly AFTER the Aramex work – but that’s by the by.
The Aramex statement continued: “Since the award announcement, Aramex has been in direct contact with Fortune Promoseven Group executives to resolve this issue.”
We’ll be seeking comment from Lynx and FP7 as soon as possible.
For anyone who’s been hiding behind a rock somewhere, FP7 Doha has so far: been accused of mass-scamming and some copying for its Lynx entries; managed to piss off much of Lebanon and all of Samsung with its Jesus ad; been investigated by its head office; and had its Agency of the Year gong and seven others pulled.
And now this.
The situation really is starting to get ridiculous. No, we tell a lie – it was ridiculous last week. This is… actually we’re not sure what this is at this stage. Depressing, mostly.
Ok, here’s an idea: any FP7 Doha clients that DID approve work at the awards, please raise your hands.
Related post: http://archive.gulfnews.com/articles/09/04/04/10301097.html
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
http://anorudo61.deviantart.com/gallery/#/d2d7t8x
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