Category Archives: Ghost Ads

Casper



Opinions may vary about the quality of execution or the originality of the concepts however the undeniable fact is that this work has not been “published” 😉 and should not have been entered into the ACT initiative.

 

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

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ACT

Smoking people

Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people

Client: Alghanim 

Agency: Impact BBDO

Country: Kuwait – 2006

This artwork has never been published still it got entered into the ACT initiative!!!


All three ads communicate “death caused by cigarettes” with a visual of burning humans/lives in a process of lateral thinking.

Picture 4

Picture 3

The above images are screen shots from the Spirit Ads advertising agency website 

Source: http://www.spiritads.com/

AntiSmokedesign1

Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Knock out BTL

Agency: PENCIL Advertising, Kuwait

Chief Creative Director: Gilbert S. Semillano

“Published” refers to ATL (Above-The-Line) media such as magazines and newspapers. A product “catalogue” is neither a magazine nor a newspaper – it is a BTL (Below-The-Line) item and this disqualifies the work from being entered into any kind of creativity competition.

Gilbert Semillano admitted on February 13th, 2008 at 10:15 am that the ad was not published in the following statment: “Louai, you’re searching in the wrong direction, this wasn’t released in the newspaper, it was published in SONY’S product catalogue issue November 2007”.

Debated on: http://www.adblogarabia.com/knock-out-prices-from-sony/

cl1

Picture 6

Agency: Leo Burnett Lisbon
Country: Portugal

Source: Clothes in Closets Knucle bag

dsc03272

This BTL item was entered into the 2009 Dubai Lynx!!!

Agency: Boutique 1

Country: Dubai – UAE

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Kids r us

Taiba Color Blind 1

Taiba Color Blind 2

Taiba Color Blind 3

Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Associate Creative Director: Mark Makhoul

Art Director: Amin Abuhamzeh

Copywriter: Laila Algharabally

Photographer: Steve Kauzman

Retouching: Rotfilter

Source: http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.dubailynx.com/winners/2008/print/index.cfm?award=4&page=4

Although congratulations are in order for the overall quality of the campaign which won a Bronze at the 2008 Dubai Lynx; however it should not have been allowed to enter as it was never ever published by a paying client within the specified time frame for the competition.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

this also got awrded at the 2007 MENA Crystal – magazine crystal.

 

taibafeb08

taibamarch08

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Black widow

Spiderman Kuwait 2

Kuwait Spiderman 1

Kuwait Spiderman 3

Agency: Impact BBDO, Kuwait

Client: RED by Gulf Bank

Art Director: Pankaj Bangde

Copywriter: Regan Rodricks, Pankaj Bangde

Photographers: Cajetan A Barretto, Ali Husain, Heba Al-Gadaan

Source: http://www.adblogarabia.com/spidermans-view-from-kuwaits-highest-buildings/

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters3

Elephants never forget

Title: Elephant

Agency: Saatchi & Saatchi

Client: Toyota Motors, a.s.

Creative Director: Eda Kauba

Art Director: Branislav Blaas, Barbora Novotna

Copy Writer: Barbora Novotna

Designer: Alena Foustkova

Photographer: Roman Kelbich

Published: 2000

Country: Europe

Source :Kre8tive

GMC Elephant

Advertising Agency: Impact & Echoo BBDO

Creative Director: Viraj Ponkshe

Copywriter: Regan Rodricks

Art Director / Illustrator: Rolly Rodriquez

Production Manager: Mukesh Makhijani

Source: http://www.adblogarabia.com/now-we-got-4-more-in-suburban-4×4/

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Although congratulations are in order for the overall quality of the ad which won at the 2006 KREA and a Bronze at the 2006 KAAA awards (page 23 KAAA Book); however it should not have been allowed to enter in any competition as it was never ever published anywhere plus it is not original as you can see from the above example. On a sperate note the same artwork was also submitted to the MENA Crystal Awards!!! check out the Janury 2007 issue No. 24 of Communicate magazine, Page 47. some people in some agencies simply have no shame what so ever.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

skin deep

PETA lyingPETA TorsoPETA Back

Advertising Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Art Director: John Thottan

Copywriter: Laila Al gharabally

Year: August 2007.

Source: http://www.adblogarabia.com/animals-need-their-skin-too/

This campaign should not have been allowed to enter the 2008 Dubai Lynx as it was never ever published…in the MENA region at least which is what the Dubai Lynx criteria clearly stated as a condition for competing as per the following excerpt from their website;

Who can enter?
The Dubai Lynx Awards is for Middle Eastern and North African advertising. All entries must have be screened, published or displayed in at least one MENA country. All work must have originated or been created for publication or screening in Arabic speaking countries.
http://www.dubailynx.com/submit/
The good news is that JWT – Kuwait Associate Creative Director Mr. Mark Makhoul has openly admitted that this campaign was intended for the US market…which upon careful examination and intense research turned out NOT to be in the MENA region!!!This is what Mr. Mark Makhoul had to say on the subject:3. Mark | August 18th, 2007 at 1:40 am    

 

No not the middle east but they are getting released in the US.

5. Mark | August 18th, 2007 at 3:09 pm

Well you are free to believe whatever you want but these ads were already approved by PETA and the CD was sent to the US for release.

traci-1024

Year: 2006.

Source: http://adsoftheworld.com/media/print/peta_traci_bingham

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters5dl_trophy

 

 

 

 

 

 

Let the good times roll

drugs.jpg

Less Original: No to drugs

Agency: The Kavli

Kuwait

Source: http://www.adblogarabia.com/dont-roll-it-or-it-will-roll-you/

Even though this artwork has in fact been published; it is still a fact that it is neither creative nor original.

smoking-kills.jpg

Less Original: Smoking Kills

Agency: Impact & Echo BBDO

Creative Director: Viraj Ponkshe

Art Director: Akhtar Dalvi

Copywriter: Regan Rodricks

Kuwait

Source: http://www.adblogarabia.com/smoking-kills-the-body-bag-cigarrette

Ref: http://kuwaitaaa.net/Reg/images/2007/PS2-G.jpg

This artwork has never been published still it got entered into the ACT initiative!!!
The is an excerpt from the www.act-responsible.org eligibility criteria:

“We accept ads created for TV, Cinema, Press, Outdoor, Postcards and Interactive ones published since January 2007″.

The keyword here is PUBLISHED 😉

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And to add insult to injury…this was entered to the KAAA 2008 creativity awards and actually won Gold!!! some people simply have no shame…none at all.

Iktisadia jadida129

 

 

Published in Al-Ektesadia Al-Gadida magazine April 2007, Issue 254, 8th year. Page: 71.

 

 

 

 

 

 

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

You blew it again

pencil_breastcancer_2_.jpg

Agency: PENCIL Advertising

Chief Creative Director: Gilbert S. Semillano

Kuwait – 2007

NB. I am not quite sure; but it could be that this ad (art direction) might have been influenced by: http://www.adblogarabia.com/durex-ad-with-a-bunny-wonder-what-that-means/

Debated on: http://www.adblogarabia.com/beat-breast-cancer-before-its-too-late/

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters1