This campaign for Merge radio in Oman was shortlisted in the 2012 Dubai Lynx Outdoor category!!!
Lady Gaga dressed as an Omani girl!!!
I spoke to the client (who is based in Oman) he never heard of it.
I spoke to the outdoor media in Oman and they never saw or heard of it so I spoke to the orgnizers and it was pulled in the last minute 
nice try guys but no cigar.
Continue reading ‘dubai lynx 2012 episode three and a half – bad romance’
I guess “Justice will be served” is an appropirate title for this campaign after all LOL 
CANNES LIONS 2011 GRAND PRIX WINNERS TO MENTOR TOP IDEAS FROM GLOBAL CREATIVE COMMUNITY
London, 29 February 2012 - The Cannes Lions International Festival of Creativity, which brings together the global advertising and communications industry, is partnering with the Bill & Melinda Gates Foundation, the world’s largest philanthropic foundation, in an effort to generate communications ideas that could help change the world.
Grand Challenges Explorations: Aid is Working. Tell the World is a unique call for action that aims to inspire the world’s greatest brand communicators to come up with an idea that will help solve a global problem.
Any individual, team, agency or company can submit a communications idea simply expressed on just two-pages, based on the challenge issued through the foundation’s Grand Challenges Explorations programme. The brief calls for new and innovative ways of telling the real story behind global aid.
“The global Cannes Lions community is made up of the world’s greatest communicators who are solving problems for clients all day every day,” says Philip Thomas, Cannes Lions CEO. “Imagine if our community could harness this creativity to solve a global problem with an outstanding idea expressed on just two pieces of A4 paper? Imagine if a great idea emerged, and if that idea was honed and improved by the best thinkers in the industry? And imagine if there was the money to actually make something happen, to create the idea.”
Up to ten participants will be awarded $100,000 for the development of their idea – and the chance to be mentored by the Grand Prix Winners from Cannes Lions 2011, who have come together to form the ‘Cannes Chimera‘, possibly the greatest collection of creative talent ever assembled. Successful projects will then have the chance to seek additional funding up to $1 million to bring their idea to fruition.
Tom Scott, Director, Global Brand & Innovation at the Bill & Melinda Gates Foundation, said, “Aid is effective, but the story of aid isn’t breaking through. Now more than ever it’s critical that we look at new and innovative ways to change the debate. We are excited to partner with Cannes Lions to help ensure that the world’s greatest creative minds can put their energy against a really important challenge.”
How to Take Part
Grand Challenges Explorations: Aid is Working. Tell the World is open to everyone. The idea has to be submitted on two sides of A4 paper between now and 15 May. In the summer, all the ideas will be judged anonymously, solely on their merit, stripping everything back to the purity and creativity of the idea itself. The jury will be made up of the Cannes Chimera, as well as members of the Bill & Melinda Gates Foundation’s review board and a small group of panel experts. Up to ten of the most brilliant ideas may be selected as finalists to each receive $100,000 to further develop the idea.
Studio GD appeared in Perm (Russia) in April 2008. GD emblem is a picture of a five years old friend — Artem, who just painted his senior colleagues. Now this logo represents four designers from Perm and St. Petersburg — Alexandra Bubnova, Igor Ryabov, Sergei Stryapunin and Nikita Semenov.
The studio makes pictures, three-dimensional objects and gets pleasure from it.
The European Design Awards is the comprehensive annual awards organization celebrating the best of graphic design, illustration and digital design in Europe. A joint effort by 15 communication design magazines from across the continent, the ED-Awards is a brilliant way to publicise your work on an international level.
On deciding to enter any design competition you should ask yourself two very important questions:
How certain can you be on the quality of the results?
The ED-Awards boast the most qualified jury around, composed of representatives from the leading European design magazines. They are specialised design editors and critics, whose daily work is precisely to recognise and promote the best of communication design internationally. Further more, an observer appointed by the International Council of Graphic Design Associations, the world body for professional communication design, is always present in order to ensure that all rules are followed to the letter.
What will you get out of it?
The ED-Awards receive the widest publicity in the design awards field. Agencies and designers who excel here, receive the best coverage available. The reason is simple: the ED-Awards are based on a network of design media, i.e. the means of communication themselves.
| How to enter
Deadline 29 February! Note that this year, all samples should be sent to: |
Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.
Original: Oxford Business Group
Less original: Choueiri Group
Bothe the above examples have the same core idea with difference in color scheme.
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Client: Jeep
Agency: Paragon International
Country: Sultanate Of Oman
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
NOSPEC.COM
Paragon Marketing Communications
Recent Comments