Category Archives: IAA Kuwait Chapter

IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre


Beijing, May 10th 2014: The International Advertising Association announced the recipients of its most prestigious global industry awards to Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group, at its 43rd IAA World Congress, taking place this week in Beijing.

Faris Abouhamad, IAA Chairman and World President and Heather Leembruggen, IAA Vice President and Chair of the IAA Awards Committee declared “The IAA Award is presented to an individual in recognition of outstanding services in the field of international advertising and marketing. It was previously known as the “Annual Award” and was presented each year from 1951 to 1984. It then became a biennial award, presented on the occasion of the IAA World Congress. The IAA did not hold awards in 2012, so this year we have honored two recipients – Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group.”

Cathy Tai, Vice President Corporate Affairs, PepsiCo China accepted the award on Ms Nooyi’s behalf and Serge Dumont, Vice Chairman, Chairman Asia Pacific of Omnicom Group accepted the award on Mr Wren’s behalf.

Other most recent previous recipients have included Simon Clift, CMO Unilever (recipient in 2010); Tateo Mataki, former Chairman and CEO, Dentsu Inc. (recipient in 2008); Maurice Levy, CEO, Publicis Groupe (recipient in 2006); Sir Richard Branson, Chairman, Virgin Atlantic Airways, Ltd (recipient in 2004).

The 43rd IAA World Congress program includes leading global ad industry figures – Ian Alwill,Chairman, Australian Advertising Standards Bureau; Tim Andree, President & CEO, Dentsu Aegis Network; Adam Anger, General Manager for Asia Pacific, Microsoft Advertising; Bharat Avalani, Regional IBC Director Homecare Asia, Africa, Middle East & Turkey, Unilever; Scott Beaumont, Managing Director, Google Greater China; Bhaskar Bhat, Managing Director, Titan Company Ltd;Mykim Chikli, CEO, ZenithOptimedia China; Jeffrey Cole, Director, Centre for a Digital Future, USC Annenberg School; John DefteriosAnchor & Emerging Markets Editor, CNN International;Jean-Marie Dru, Chairman, TWBA; Jim ElmsGlobal CEO, Initiative; Oliver Gray, Director General, European Advertising Standards Alliance; Jeff Han, General Manager Marketing, Tencent Online Media Group; Chris Harrison, Chief Strategy Officer APAC, ZenithOptimedia; Ben Hughes, Global Commercial Director and Deputy CEO, Financial Times; Li Ya, Chief Operating Officer, Phoenix New Media; Zeng Liang, Vice President, Baidu; Bill MacLeod, Attorney, Kelley Drye & Warren LLP; Angela Mills Wade, Executive Director, European Publishers Council; Zhong Ming, Chief Researcher, Hakuhodo Institute of Life and Living – Shanghai; Rob Norman, Chief Digital Officer, WPP Plc; Doug Pearce, CEO, OMG China; Atifa Silk, Brand Director, Campaign Asia; T.B. Song, Chairman, Ogilvy & Mather Greater China; Sir Martin Sorrell, Chief Executive, WPP Plc;Andrew Ward, Vice President Marketing, Etihad Airways; Bob Winslow, Executive Vice Chairman, Fleishman Hillard; Chen Yan, Chief Strategy Officer, Focus Media; Leaders of the Chinese Government; and many more.

Serge Dumont, Vice Chairman, Omnicom Group delivered they key evening address of welcome to the Congress delegates at the opening dinner held at the Great Hall Of The People hosted by Wang Yong, State Councilor of the State Council and Vice Minister Gan Lin, State Administration of Industry and Commerce on May 9th 2014. 

International Advertising Association The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please


Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

Louai Alasfahani, Paragon Chief Creative Officer – Leading by example

I will be remembered for my love of the industry and its diminishing champions, for placing Kuwait on the world map of graphic design, for my SCR initiatives and my exhilarating experience of swimming against the current fearlessly fighting for the truth and rejecting the statuesque by documenting the factual standing of creativity in the Arab region on by wiping the dirt off the mirror, industry practitioners could take a clearer look and see how it has aged disgracefully.

My legacy lives on through the veins of likeminded nomad warrior tribes of passionate professionals all over the world, whom commence positive change at every point of their journey guided by their moral compass and equipped with inherent valor, honor and the courage to lead. While most drink from wells they didn’t dig, we drink from our own wells dug through the dirt and rocks with bleeding nails mixed with our sweat. It is an honor to live by their side and together we leave this industry better than we first found it.

I left hope, a definition of purpose and a model to mimic. I left behind friendship. “Success is not measured by what you accomplish but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.” – Orison Swett Marden. ;)

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It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

Global voice roaming

JWT india copies JWT Kuwait awarded entery

Designer: Anes Al Rayes

Agency: JWT

Country: Kuwait

Year: April – 2011

The above artwork won the first young creative challenge where the winners won a full expensis trip to the 2011 Cannes Lions . her is the link IAA Kuwait 1st Creative Challenge winners announced

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
Published: March 2012

4th Annual IAA-Dentsu Global Student Poster Competition – DEADLINE extended till March 16th 2012

BlogAnubis encourages students to participate in 4th Annual IAA-Dentsu Global Student Poster Competition on the theme of Sustainable Development.The competition is open to all undergraduate students studying advertising, marketing communications and design courses.  There is no entry fee and only one entry per student will be accepted.The global winner will receive a trophy, cash prize of USD $1,000 and the opportunity to present their work at the United Nations during the summer of 2012. A travel allowance of US$2,000 is included in the prize for those outside of New York.The second prize is US$500 and the third prize US$300.

Regional Finalists will receive trophies and all entrants will receive an IAA-Dentsu Global Student Poster Competition certificate.



The topic for this year’s challenge is SUSTAINABLE DEVELOPMENT. In its simplest context, Sustainable Development is growth that meets the needs of the present without compromising the ability of new generations to meet the needs of the future.

It is commonly understood as a process of learning how to make decisions that consider the long-term future of the economy, ecology and equity of all communities.  As US President Dwight D. Eisenhower said in 1959, “The world must learn to work together-or finally it will not work at all”.

The student challenge is to creatively communicate how Sustainable Development enables nature, life support and communities to be sustained with the ongoing development of people, economy and society.

Application forms and submission procedures are available  Or click here to download the Case Brief.

If you have any questions, please contact Nubia Martinez

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