Category Archives: IAA Kuwait Chapter

Welcome to Hopenhagen.

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Hopenhagen is a movement, a moment and a chance at a new beginning. The hope that in Copenhagen this December – during the United Nations Climate Change Conference – we can build a better future for our planet and a more sustainable way of life. It is the hope that we can create a global community that will lead our leaders into making the right decisions. The promise that by solving our environmental crisis, we can solve our economic crisis at the same time. Hopenhagen is change – and that change will be powered by all of us.

The Web site, calls on visitors to become citizens of Hopenhagen, by signing the “Climate Change” petition in support of the UN, and to share their messages of hope.

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Sign the petition at the official website

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IAA Kuwait Chapter 2nd Ramadan Ghabka 2009

IAA Ghabka Invitation-1

this IAA invitation and other items for the event were designed by Paragon Marketing Communications  in addition to the logo of European Center 😉

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From Left: Louai Alasfahani IAA Kuwait Chapter General Secretary, Adel Al Mukahiziem CEO – Idea, and Osama Abdalla IAA Kuwait Chapter vice-president.

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Louai Alasfahani receiving a certificate of appreciation from the IAA Kuwait Chapter handed by IAA board member Saeed Zain El Deen

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Bill gibson in kuwait

Newspaper Release

Regular fee pre delegate: 250 KD. The IAA members are entitled to a 40% discount (net 150 KD). for more information please do not hesitate to contact Louai Alasfahani Secretary General IAA Kuwait Chapter on +965 66009977 or the listed numbers on the ad. There will be a certificate of attendance issued to each delegate. for more information log on to

The above ad was published in the following media with the corresponding dates:

April 12th, 2009.  Kuwait Times. Page: 13.

April 12th, 2009.  Al Nahar. Page: 5.

April 12th, 2009.  Al Anba. Page: 39.

April 12th, 2009.  Al Rai. Page: 54.

April 15th, 2009.  Kuwait Times. Page: 7.

April 19th, 2009.  Kuwait Times. Page: 4.

April 19th, 2009.  Al Rai. Page: 34.

April 20th, 2009. Kuwait Times. Page: 11.

April 22nd, 2009.  Kuwait Times. Page: 23.

April 26th, 2009. Kuwait Times. Page: 7.

April 26th, 2009. Al Anba. Page: 39.

April 27th, 2009. Kuwait Times. Page: 9.

May 3rd, 2009. Kuwait Times. Page: 6.

May 4th, 2009. Kuwait Times. Page: 13.

May 10th, 2009. Al Anba. Page: 46.

May 10th, 2009. Al Rai. Page: 54.

May 10th, 2009. Al Nahhar. Page: 6.











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Featered in the IAA newsletter Network News issue #23 July 2009. Page: 3.

The following are the references for the press coverage in terms of press releases:

April 11th, 2009. Al Anba. Page: 19.

April 19th, 2009. Kuwait Times. Page: 23.

April 21st, 2009. Kuwait Times. Page: 23.

April 22nd, 2009. Al Qabas. page: 46.

April 22nd, 2009. Al Anba. page: 39.

April 25th, 2009. Al Nahar. Page: 3.

May 5th, 2009. Awan. Page: 10.

May 22nd, 2009. Al Qabas. Page: 31.

May 22nd, 2009. Al Anba. Page: 30.

May 23rd, 2009. Al Nahar. Page: 6.

May 23rd, 2009. Al Rai. Page: 56.

May 23rd, 2009. Al Roya. Page: 10.

May 27th, 2009. Al Rai. Page: 27.

Say No…to copy-cats


Source: Campaign ME, Page: 34, 18th of January, 2009 issue.


Published in Campaign ME, Page: 7, 4 January – 17 January 2009.

It is really shameful for the JWT network – 2008 Dubai Lynx Agency of the Year – to continue their habit of ripping-off creative ideas of other agencies in the developed world and pass them off as their own creations in the developing world.

I invite everyone to raise their voices against such unethical practices as “all it takes for evil to prevail is for good men to remain silent”.

NB. KAAA actually stands for Kuwait Arabic Advertising Awards (not Association) .The actual reference here is to the IAA Kuwait Chapter who raised this topic.

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
Other additional credits: Rawida Saade

Source of above image : citycover.jpg

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


IAA Brown Envelope


Client: IAA Kuwait Chapter

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait


The above article featured in the Summer 2008 issue of Dispatches inspired me to creat “Brown Envelope”.


The IAA Brown Envelope was featured in the “who did what” section of Arab Ad magazine February – March 2009 issue, Vol. 19, No. 2, Page: 108.

Thank you Arab Ad.


This project was also entered in the 2009 Dubai Lynx as well as the 2009 Cannes Lions.


Print, Magazine & Newspaper Ads

Related posts on Brown Envelope:—kpmg-chief—abu-dhabii



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Article on Ethics published in Communicate magazine January 2007. issue 24.


An article by Ahmed Abdulmuhsen Al Melaifi on the devastating economic effects of the brown envelope/kickback culture in Kuwait; Published in Annahar daily Kuwaiti newspaper on Sunday, September 27, 2009. Issue No: 0740. Page: Last page.

Edward De Bono in Kuwait

Edward de Bono is the founding father of lateral thinking and is widely thought of as the world’s leading authority on creative thinking and the direct teaching of thinking as a skill.


Dr. Edward De Bono and Louai Alasfahani


Ellie Farah (Mindshare General Manager), Walied Kanafani (Media Edge:CIA Managing Director), Delegate (Media), Louai Alasfahani (Paragon CCO), Zeina Mukadam (PH7 Managing Director) and Andre Karam (Arab Times Marketing Director)



One of the organizers (Global Leaders), Andre Karam (Arab Times Marketing Director), Louai Alasfahani (Paragon CCO)


IAA members got a 30% Discount. it could have been 50% if we had a bigger IAA audiance.

IAA members also got a signed book by Dr. Edward De Bono titled “The Free Mind”.



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Featured in the IAA newsletter Network News Issue #17 October 2008. Page: 2.

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IAA Kuwait supports European Film Week in Kuwait

Above design by Paragon Marketing Communications – Kuwait.

Dear all,

It is my pleasure to announce the commencement of the European Film Week in Kuwait in the period from 26 – 30 of October, 2008.

Admission is free to all on come-first sreve-first basis; so please make sure to come early to reserve your seat.

A copy from the film schedule will be available at Cinescape Shaab Park cinema in a few days.

Additional information will be available in the form of a press release in the Kuwait’s daily newspapers after the scheduled press conference.

Please feel free to contact me on my mobile +965 66 00 99 77 as it would be my pleasure to be of assistance.


Louai Alasfahani

IAA Kuwait Chapter – Secretary General

From left: Dr. Danial Boulos (President – IAA Kuwait Chapter), Louai Alasfahani (General Secretary – IAA Kuwait Chapter), American Embassdor to Kuwait, German Embassador to Kuwait, French Embasador to Kuwait.

From left: Bulgarian Ambassador to Kuwait Ilko Shivatchive and Louai Alasfahani