The Dubai Lynx has changed the rules for the 2013 media agency of the year title, allowing only media agencies to win the award, Campaign ME has reported. Under the new rules, advertising agencies, clients and media owners can continue to enter and win a media Lynx, but the involvement of the media agency or media department is now a mandatory field on the entry form, with the media agency and not the creative agency being allocated points towards the media agency of the year title. “The reality is that the media category should reward tactical media planning and placement and these changes will reflect that,” said Terry Savage, chairman of Lions Festivals, organiser of the Lynx.
Above screen shot from Dubai Lynx 2012 website.
To create good design, and to build a good design studio, you need good people. In more than 10 years of running a design studio I have learnt that there are five types of people required for a great design studio: the five Cs.
Mon, 12 Nov 2012 | By Paul Bailey
1. Clients. If you are going to set up a design studio, then you need someone to design for.
Relationship: Find the right clients for you and build a relationship. Build an understanding of what the client hopes to achieve from projects you work on together. It is important that you and the client are clear on the ultimate aims for any design work. Obviously the quality of work is important but it is much easier to develop successful work when you have a good understanding with a client. In my experience clients can become ambassadors for your studio, even acting as unofficial new business developers.
Relationships: However, it’s not just about a single relationship. Build relationships with a number of people at a client company. This will help you grow the client base of your studio. People move jobs and by developing relationships with more than one person then when someone moves you still have a contact at your client company, but you now have a contact at a new company too.
Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Published in Business Today magazine, June 2012. Pages: 76 – 77.
Skywards Future Artists aims to discover exciting new talent in contemporary art and showcase their work worldwide.
Open to any person practising art as an amateur artist, art student or self-taught artist from anywhere in the world. The three winning artists will each receive US$5,000 of prize money and if they are art students, their Art institution would be recognised with a special award of US$2,000.
Winning submissions will also be displayed on a range of communications materials, including our frequent flyer Skywards membership cards, and will be fully credited to the winning artists, giving them unprecedented global coverage and recognition.
Call for entries
Chose the theme that most inspires you, whether it’s Endless Opportunities, A Brighter Future or Global Citizens.
You may enter one or more of the briefs, but please make only one submission for each brief.
This year we’re aiming to make the Skywards Future Artists competition bigger and better as we broaden our scope to champion the work of emerging artists. One of them could be you.