Archive for the 'Inspired by' Category

11
Mar
12

Dubai Lynx 2012 Episode one – clone wars – The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz

I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.

Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client ;) who refused it :) or from the advertising scene in cairo who could have notified lynx before the show ;)

Uploaded by  on Aug 7, 2007

TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York

The “BIG idea” behind the Grand Prix winning work for Kalbaz (at best) is “homage” with a twist to Skittles”everything i touch turns into” which at a core level is inspired by the “Midas touch”
The similarity is obvious.
Now look at the posting date (Feb 9, 2010) of the McDonalds TVC’s that won two bronze in the film category in 2012 !!!!!!!!!
Source: FAMILY FEUD and SHOWER and http://www.dubailynx.com/winners/2012/film/index.cfm?award=4
Source: http://www.youtube.com/watch?v=-wlbM_RF7RI&list=UU7OU9dwvZQMvY2hazUrcn1w&index=37&feature=plcp
08
Nov
11

copycat busted at the speed of web

Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.

Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us :)

22
Sep
11

Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

 

Source: Less hormonal adolescent, more civilised adult

Dubai Lynx 2012 winner of Bronze in the Outdoor category .

Source: WOMEN

Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”

References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/

Credits & Description:

Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong

The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.

Question: Are they mocking you?

Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

06
Mar
11

The art of advertising or the art of homage

Special thanks to Miss Gaya K. for bringing this to my attention :)

Continue reading ‘The art of advertising or the art of homage’

19
Dec
10

Destroy Capitalism and other examples of the branding power

I came across this interesting website selling T-shirts with many crazy and funny messages and graphics from a design point of view as the visually communicate the power of branding. I hope you enjoy them.

Continue reading ‘Destroy Capitalism and other examples of the branding power’

16
Dec
10

Pitman training copied by Box Hill College – Kuwait

The Original:

Client: Pitman Training

Agency: Paragon Marketing Communications.

Country: Kuwait – 2003.

Not so original:

Client: Box Hill College Kuwait.

Agency: Unknown.

Country: Kuwait – 2010.

In the above ad they are also advertising their Graphic Design program, I think they should start by designing a creative artwork ;)

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

 

 

20
Nov
10

McDonald’s alien Zombies food chain

The Mc Donald’s food chain

Bone ape ate it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I found this while surfing, it is a demonstration on the process of brain mapping.

01
Nov
10

Globalization’s side-effect

One more example…

29
Oct
10

Happy Halloween

Dont be disappointed in life there are always pleasant surprises :)

Friday the 13th will make your day.

28
Jul
10

Brad Pitt in Kuwait

It seems that Brad Pitt has been training at Platinum Kuwait for his next movie Troy ;p

Why would someone who invested in hundreds of thousands in dollars in building, staffing and equipping such a facility only to later on go cheap on its launching campaign and the positioning of Platinum?!!!




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

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