Category Archives: Inspired by

Photography or illustration?

It is a matter of art direction to decide which path to take, photography or illustration. Sometimes illustrators get inspired by photographers and sometimes it is the other way around. Always choose which direction is most suited to communicate to your specific target audience. Remember that advertising uses different arts to communicate, so communicate effectively and efficiently.

Source: Who is better?

The missing half of creativity


Client: KEMS

Agency: In-House

Business sector: ISP

Main visual: Apple

Headline: “You pay half and we pay the rest”

Country: Kuwait – 2009

Source: 50% Off With Kems


Client: Zain

Agency: JWT – Kuwait

Business sector: Mobile Operator

Main visual: Apple

Headline: “You pay half and enjoy the whole”

Country: Kuwait – 2009

Source: Anubis

Published in Al Anba daily newspaper. Issue: 11997. Tuesday 18th, 2009. Page: 02.

Published in Al Rai daily Kuwaiti newspaper on Sunday the 16th of August, 2009. page: 3.

The other half of creativity….


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.