Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Country: Kuwait
Year: 2008
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Year: 2012
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?
THE ORIGINAL
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)
LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)
Source of both examples: The Flat Truth / Plié en quatre
“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”
THE ORIGINAL
Antral Taxi Company / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)
Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!
Students can play an active role at Montreux with the Swiss Media Talent Award.
All students and young talents are invited to take part, individual or as a team, at this international competition free of charge.
Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!
Continue reading ‘Politically incorrect creativity’
Source: Less hormonal adolescent, more civilised adult
Dubai Lynx 2012 winner of Bronze in the Outdoor category .
Source: WOMEN
Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”
References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/
Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.
Question: Are they mocking you?
Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.
http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305
http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/
Published in Gulf Marketing Review, May 2011. Page: 30.
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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