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Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.
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They stole 14 different creations, used them as their own without crediting the originals or even mentioning them and profited from doing so.
The work was done for profit to promote the launching of the TV station owned by the owner of multiple advertising agencies and TV production companies; he goes by the name Tarek Nour who openly admitted to copying 14 promos (so far) and is considered a creative legend in Egypt.
This only goes to show the true status of creativity in the Middle East. copy past. copy anything from anywhere and past it anywhere but most importantly never forget to enter such work in creativity awards as bragging rights are as important as getting a raise, or getting new clients and undeserved respect from people whom you take for granted and deem ignorant!!!
I hope we do not see this work on next year short-list at the Dubai Lynx. The following are some examples of the original content which Egyptian Advertising industry Top Dog Tarek Nour copied the ideas from and used them as promos to launch his TV station during the month of Ramadan!!! This guy will stop at nothing.
The videos have been removed by Tarek Nour from Youtube trying to cover up his crime, however tow of them are still available on Smells like a dirty copycat / Ça sent bon la mauvaise cope and Thinking about copycat? / Touché coulé!
Berlitz Language School – 2006
Source : Cannes SILVER Lion, Cresta Awards Winner, Eurobest Silver, One Show Silver & New York Festivals Gold Worldmedal!
Agency : Bates United Oslo (Norway)
Related Links:
http://adnationme.com/news/top-story/tarek-nour-nabbed-on-facebook-for-copycats-2.html
Source: http://www.facebook.com/group.php?gid=128807933831
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Cindy Hammel
Art Director: Daryl Villanueva, Danilo Villanueva
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser’s Supervisor: Paminder Singh
Source: Never feel out of place
Source: jeep_penguin_0
Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione
Photographer: Keystone
Source: jeep_polar_bear
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
THE ORIGINAL?
Omax Cameras “Wide Angle Lenses” – 2009
Source : Cannes 2009 Longlist
Agency : Publicis Gurgaon (India)
THE ORIGINAL?
LeicaShop “Extra Wide Lens Cameras” – 2009
Source : Cannes 2009 Longlist
Agency : Demner Merlicek & Bergmann (Austria)
Source: Photo copy? / La même idée, y’a pas photo!
Published in Media Week ME. August 9, 2009. issue:0041. Page: 22.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
THE ORIGINAL?
Rio Sul Shopping Center – 2000
Source : Cannes Archive Online, Luerzer’s Archive,
Agency : Salles / D’Arcy (Brazil)
LESS ORIGINAL :
C & F Cosmetics & Fragrances “Love yourself” – 2007
Source : Pikasso Gold
Agency : Impact BBDO (Lebanon)
Source: Tattoo yourself / Tattoo faux!
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Cultura Inglesa English Courses – 2007
Source : Adsoftheworld,
Agency : Lew Lara Sao Paulo (Brazil)
Everlast “all or nothing” – 2009
Source : Cannes 2009 Longlist
Agency : JWT Dubaï (UAE)
Source: Everlasting Idea? / La même idée, presque mot à mot
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
| Written by Eliot Beer, Tuesday, 07 July 2009 | |
|
Oh lord. Really? Fine. Yes, it’s a yet-another-copy-cat-ad-has-been-unearthed-from-this-year’s-Dubai-Lynx-awards kind of situation. And doesn’t Mr Irony just smile on this one? Here we present “Stolen” by Impact BBDO, which made the shortlist at the 2009 Dubai Lynx awards, for Dunlop: And it looks very much like someone may have “stolen” the idea from this ad called “Stolen Tyres” for… Dunlop, this time from Lindsay Smithers-FCB in South Africa, waaay back in 1999. Coincidence? Copy-cat? Outright theft? You decide. We’re sick of it. Source: http://adnationme.com/news/industry-gossip/stolen-from-stolen-more-lynx-copycat-in-the-scandal-that-wouldn.html#josc129 |
Peter Bidenko, ECD of Impact Proximity and Integrated CD of Impact BBDO Dubai, is judging entries in the Direct Jury in Cannes while work done by his agency in Dubai in his own back yard (where he resides) swiftly slips into Dubai Lynx shortlist. very convenient.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily
Year: May, 2009.
Published in Media Week ME, 17th of May 2009 issue. Page: 26.
Agency: Team Y&R
Published in Arab Ad magazine on December, 2003. Vol. 13. No. 11.
Client: Peta
Year: 2007
Source: http://adsoftheworld.com/media/print/peta_dominique_swain?size=_original
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
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