Category Archives: Logo Design

SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

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22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

Commenting on Spikes Asia, Terry Savage, Chairman of Lions Festivals says, “It’s a really exciting time for Spikes Asia, not only because of its extended duration, but also because there are a host of new initiatives that put the spotlight on talent and training as well as new entry categories that reflect the direction of the industry in APAC. It is without doubt the must-attend event for the region’s industry.”

Two new entry categories are being introduced at Spikes Asia this year. The Innovation Category, which will award breakthrough technology and innovation, and a Healthcare Category which will honour the brave and innovative communications ideas that have overcome the unique challenges faced by healthcare brands, and succeeded – through creativity – in generating value and changing lives. Additions to the academy programme are also planned which will see increased learning opportunities across a broader spectrum of the industry.

Until 17 July, anybody wishing to purchase a full Spikes delegate package will be able to do so at the special early bird rate of S$1100. Other packages are available specifically for the younger generation and include the Young Spikes Creative, for creatives aged 28 or under, the Young Spikes Marketer, for marketers aged 30 or under and the Spikes Student, offered to students aged 23 or under. Further details of all of the packages, along with how to register and be a part of the event, can be found on the Spikes Asia website.

The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in communications. Suntec City, Singapore, 23-26 September 2014.
Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment.

Key 2014 Dates
Delegate Registration: open
Entries Open: 15 May 2014
Delegate Early Bird Deadline:  17 July 2014
Entries Deadline: 25 July 2014
Spikes Asia Festival Dates: 23 – 26 September 2014, Suntec, Singapore

www.spikes.asia/

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

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Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

logo-infographic

 

DUBAI LYNX HONOURS 2014 WINNERS

12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people.

A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.

The Grand Prix in each category have been awarded as follows:

Branded Content & Entertainment – No Grand Prix Awarded
15 Winners (4 Gold, 5 Silver, 6 Bronze)

Design – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Direct – No Grand Prix Awarded
9 Winners (4 Gold, 3 Silver, 2 Bronze)

Film – No Grand Prix Awarded
14 Winners (3 Gold, 2 Silver, 9 Bronze)

Film Craft - No Grand Prix Awarded
25 Winners (6 Gold, 8 Silver, 11 Bronze)

Integrated – No Grand Prix  Awarded
6 Winners (1 Gold, 2 Silver, 3 Bronze)

Interactive - No Grand Prix Awarded
7 Winners (1 Gold, 4 Silver, 2 Bronze)

Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’
34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)

Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’
2 Winners (1 Grand Prix, 1 Gold)

Outdoor – No Grand Prix Awarded
15 Winners (1 Gold, 6 Silver, 8 Bronze)

PR – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Print – No Grand Prix Awarded
12 Winners (1 Gold, 4 Silver, 7 Bronze)

Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’
11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)

Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’
18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)

Radio - No Grand Prix Awarded
7 Winners (4 Silver, 3 Bronze)

Speaking about the Print & Poster Craft Grand Prix, jury president Graham Fink, CCO of Ogilvy & Mather China, said, “This was a campaign that the more we looked at it, the more it revealed itself. It’s a very involving piece of work.”

Network of the Year was presented to Ogilvy & Mather; Memac Ogilvy Dubai took Agency of the Year; Independent Agency of the Year was awarded to Kairo, Cairo; and Media Agency of the Year went to Starcom MediaVest Group Dubai. The Lynx Palm Award, given to the most awarded production company, was presented to Dé Ja Vu, Dubai.

Eddie Moutran, Chairman and CEO of Memac Ogilvy Group for the Middle East & North Africa, took to the stage to accept his award for Dubai Lynx Advertising Person 2014, and Land Rover were honoured as Advertiser of the Year, with Hannah Naji, Marketing Director for Jaguar Land Rover MENA, present to collect the Award on behalf of Land Rover.

Also announced were the winners of the Young Lynx Competitions. Vishal Munyal, Sumanth Wilkins and Lara Agha, the team from UAE took Gold in the Integrated Competition. In the inaugural Media Competition the team from the UAE, Amar Abou Zahr, and Nadim Karam, were the winners. Whilst the team from Qatar, Tala Al Ali and Victor Haffling, won the new Print Competition. The winner of the Dubai Lynx Masar Student Creative Award for Print, Heela Daudzai, was presented with her award on stage, as was Shadan Khalaf, who won the first ever du Integrated Student Award.

The Dubai Lynx Awards concluded the three-day annual Dubai Lynx International Festival of Creativity which saw the largest gathering of advertising and communication industry peers in MENA. From tomorrow, all of the 2014 winners can be viewed online at www.dubailynx.com.

 

WINNER OF THE DUBAI LYNX 7-DAY BRIEF REVEALED

12 March 2014 – The winner of the 2014 7-Day Brief, powered by YouTube, has today been announced at a dedicated press conference which has taken place during the Dubai Lynx International Festival of Creativity.

Answering to a brief set by the international organisation UNHCR (United Nations High Commissioner for Refugees) participants had just seven days to make a 30-60 second film commercial, in English or Arabic and upload the film to YouTube for public viewing. The aim of the commercial is to raise awareness for UNHCR and to encourage those living in the GCC and MENA countries to make a monthly donation of $US100 to help Syrian refugee families receive the life-saving support they desperately need.

Philip Thomas, CEO of Lions Festivals; Tarek Abdalla, Head of Marketing for Google in MENA; The UNHCR Regional Representative to the GCC Countries, Mr Imran Riza; and jury president Bechara Mouzannar; were all present to announce that the winner of this year’s 7-Day Brief was Mohammad Jabri, resident in Saudi Arabia, for his entry ‘(I envy you!)’,http://www.youtube.com/watch?v=2Vz5NiBRJOA.

Mohammad Jabri said that he is, “honoured and privileged to be bestowed with this award. Being a Syrian, this competition meant a lot for me as it gave me the opportunity to contribute in helping my beloved Syrian refugee families. The thought of how these refugees have been waiting for over 50Mn seconds or 2 years for this misery to end led me to think in this direction. And at the same time I challenged myself to relate their sorry state of affairs through an idea that drives the audiences to act. Hopefully, this ad will not just be a message viewers who would want to skip, rather something that results in creating a real-life ‘skip-button’ for the affectees.”

Due to the high standard of entries, the jury also decided to award two further submissions as highly commended. Sri A, resident in the UAE, was awarded second place for his entry, ‘Ever After’: http://www.youtube.com/watch?v=i04Ipv4jN-A,
and Naval Paradkar, resident in the UAE, was given third place for his entry, ‘SkipNow’:http://www.youtube.com/watch?v=Q1l_bqy5FN0.

Speaking about the competition, jury president, Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA, says, “Some of the best pieces were done by, probably young, ad people that are not necessarily labelled as ‘creative’ but happy to become professionals at day, amateurs at night, for 7 consecutive nights and for a good cause. The crafting, storytelling and thinking behind the three top pieces should be acknowledged, particularly in the winning piece of work where the execution is simple well-crafted and perfectly rooted in social conversation.”

As part of the winner’s prize, Mohammad Jabri was given the chance to recut his winning commercial with professional production facilities provided by The Collective. The recut ad is now available to view at http://www.youtube.com/user/officialdubailynx.

Tarek Abdalla, Head of Marketing for Google in the MENA region said, “This contest sought out a creative individual who would be able to shine light on this important cause using the power of video. The winning submission by Mohammad Jabri demonstrated that videos transcend language and cultural barriers by presenting a cause that can plead and touch all viewers. With a platform like YouTube, the world will now be able to see their work and raise awareness for this important cause.”

Further details on the 7-Day Brief, including the brief and information on the jury, can be found athttp://www.dubailynx.com/talent_training/youtube/. The Dubai Lynx International Festival of Creativity opened its doors to delegates on Sunday and has provided three days of inspiration for MENA’s creative communications industry. Mohammad Jabri will be presented with his award on stage at tonight’s much anticipated Awards Ceremony and Dinner which will reveal the all of the 2014 winners.

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani