Category Archives: Logo Design

My Fonts creative characters


Based in BulgariaSvetoslav Simov — “Svet” to his friends — runs one of the most successful young microfoundries to have joined MyFonts in recent times. In less than three years, his Fontfabric collection has grown to almost thirty type families, many of which have become top sellers. His typefaces are in perfect tune with the current revival of 1970s geometric lettering and ornamentation, a style of graphic design which he loves and admires, while adding subtle new flavors to the repertoire of available fonts. Meet Svetoslav Simov, our man in Sofia.

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Copycat logo busted in recored time

The Original

Client: Bustan Al Wataniya

Agency: Paragon Marketing Communications

Designer: Konstantin Assenov

Country: Kuwait

Uploaded to logopond on: 4th of September, 2011.


The Copycat

Client: Media Gmbh

Designer: Unknown

Country: Unknown

Uploaded to logopond on: 14th of September, 2011.


In the age of the internet it took someone 10 days to copy our work but it only took us 2 hours to find out.

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Paragon marketing communications participates in Oman’s 3rd Media & Advertising Exhibition & Conference 18-20 October 2011

Paragon participates in Oman’s 3rd Media and Advertising Exhibition

Muscat, Oman. Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition. This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf. The exhibition will be showcasing latest technology in Digital Signage and will highlight the growing role of Social Media and other internet-based communication technologies. The focus of attraction will be outdoor advertising, marketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications. Besides being located in Oman, Paragon has operations also based in Kuwait and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design. Reference to Paragon’s work is available on its official Facebook page and YouTube channel.

Blog Anubis’ Louai Alasfahani Tells It How It Is

By: Copyranter.
Monday, 28 March 2011
I catch up with Louai Alasfahani at the Dubai Lynx 2011 and ask him about his thoughts of this year’s work as well as the future of the region’s creative.
Like him or hate him, you gotta respect this man for just telling it how it is. If you don’t know who Louai is, all you have to do is google his name or just check out his blog at: 

Louai’s blog broke the story on FP7’s Fadi Yaish and the scam work which tainted our region a couple of years back. The scandal ultimately created a massive shake up at FP7 and eventually forced Dubai Lynx to revoke FP7’s ‘Agency of the Year’ accolade as well as various awards and ban them from entering any work into the Lynx.

To put it bluntly, bloganubis will name and shame you if your cheating in the region. Check out Louai’s blog and his thoughts here (sorry for butchering your name Louai).


Paragon Marketing Communications work published in 17th International Book titled Recycling & Redesigning Logos

Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publications’ latest release titled ‘Recycling & Redesigning Logos’, making it the 17th international publication on advertising and graphic design featuring work by Paragon Marketing Communications’.

Recycling & Redesigning Logos explores the paradoxes involved in determining when and how much change is necessary in order to arrive at a more captivating and enduring visual logo personality. The book talks about redesigning of logos and about the questions one faces when redesigning, the most important being “Where do you start from?” The book shows case studies from around the world showcasing the brand stories of many corporations such as Coca Cola, Kodak, Burger King etc.

The book is authored by Michael Hodgson, principal and creative director of Ph.D, A Design Office – a firm whose design thinking approach is based on the idea of visual personalities: capturing the essence and soul of the client, then communicating those qualities throughout all applications from building signage and websites to identities and marketing collateral. When he’s not in the office, Michael can usually be found riding his bike in the Santa Monica Mountains.

Paragon Marketing Communications has been featured in 17 international books on advertising and graphic design some of which are: The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, Logo Lounge Master Library 3000 Initial & Crest Logos and Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner.

On this feat Louai Alasfahani the Managing Director and Chief Creative Officer, Paragon Marketing Communications said “Paragon Marketing Communications has started the new year with yet another achievement and we can safely say that the rest of the year has many more to offer”. Gaya Kruchlik, the Deputy General Manager added “We strive to create work that not just helps the clients but also sets trends and helps push the industry in Kuwait towards international standards”

Reference to Paragon Marketing Communications work is available on


Published in Arab Times. February 16th 2011.

Published in Al Anba. February 16th 2011.

Also published in the Kuwait Times. February 16th 2011. Page: 22.

It eventually also got published in Al Qabas.


Blog Anubis supports 2011 Dubai Lynx

Blog Anubis is a proud supporter of the Dubai Lynx advertising creativity festival. The Dubai Lynx (in my opinion) is currently the most credible festival awarding creativity in the Middle East as evident by the actions taken two years ago when they withdrew the title of Agency of the Year and several trophies from an agency which did not adhere to the competition rules and regulations. They also updated their rules and regulations (see Great move Dubai Lynx ).

Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.

For more details of the Dubai Lynx, for entering work and for deltgate registration please visit their website


Announcing the Winners of Wolda ‘09 and the launch of a new format for Wolda ‘10!

Wolda ‘09 Best of the World Award Winner

Designer: Olivier Courbet (U.S.A.)

Client: Circus of Magazines

Wolda Talent ‘09 Best of the World Award Winner

Designer: Keo Pierron (U.S.A.)

Client: Ponzu Sushi House


Milan, June 10, 2010 – Wolda, the Worldwide Logo Design Annual, is proud to announce the winners of its 2009 edition: 192 logos,

selected from nearly 2000 entries from all over the world. The overall winner is the “Circus of Magazines” logo designed by Olivier

Courbet for the online magazine marketplace. In the student category Wolda Talent, Keo Pierron from Texas, USA was the overall

winner with the “Ponzu Sushi house” logo.

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Paragon Executive Creative Director judge AUK Capstone logo competition

Kuwait: On the 18th of January, 2011 Mr. Kosta the executive creative director at Paragon Marketing Communications – Kuwait was on a panel of judges selecting the wining logo design by the students of AUK, in addition an AUK graduate student is currently an intern at Paragon Marketing communications, all of which is an integral part of Paragon Marketing Communications commitment and contribution to the future designers of Kuwait.

“I want to thank you for taking time out of your busy schedule to take part in the decision making of the student project logo competition” Stated Professor  Maryam Hosseinnia.

Mr. Kosta has more than 30 years of practical experience and holds a Masters of Art degree from the University of Sofia in Bulgaria. His work has won several local, regional and international awards in addition to it being featured in specialized international books on graphic design, logos and corporate identity.