Category Archives: Louai Alasfahani

Paragon wins Kuwait’s first and only CSR award


From left; Mr. Marzouq J. Al Marzouq (Chairman – Paragon Marketing Communications) and Mr. Louai Alasfahani (CEO & Chief Creative Officer – Paragon International) holding Kuwait’s first and only CSR award.

Kuwait’ most awarded agency Paragon Wins Kuwait’s First CSR Award as “The best company organizing and executing CSR media campaigns” category.

KUWAIT: Under the auspices of and with the attendance of the Honorable Speaker of the National Assembly, Mr. Jassem Mohammad AlKharafi; Paragon Marketing Communications – Kuwait received a standing ovation for winning in Kuwait’s coveted first Corporate Social Responsibility (CSR) Award for their dedication to the reinforcement of social values and for their noble services to the Kuwaiti society in a special ceremony held on the 22nd of January, 2008 at Sheikha Salwa AL-Sabah hall. Accepting the award on behalf of Paragon was its CEO Mr. Marzouk Jassem Al Marzouk who stated “We have always succeeded in leading the initiative towards the commencement of the positive change in our community through a continues strategic non-profit awareness program launched since Paragon’s inception more than six-year back as part of our business strategy” he added “our awareness campaigns featured TV, Cinema, Out-Of-Home and print media vehicles as the media mix for anti-smoking, anti-drugs, anti-pollution, water/electricity preservation and most recently breast cancer campaigns. We are thrilled that our efforts have been successful in raising public awareness and that our work has been recognized by this award”. It is worth mentioning that Paragon’s SCR awareness campaigns have also earned them international awards and reputation which indicates the quality of work as well as their dedication to community services. Dr. Yagoub AlKandari the Head of the CSR Award Assembly stated in a congratulation letter to Paragon marketing Communications that “Paragon’s entree was selected by the judging panel as the best company in the companies organizing and executing CSR media campaigns category” he further added that “your activity in this area in the country is recognized, and we would like to thank you for being a good role model to other companies”. On this occasion Mrs. Diana Dimitrova Media Manager at Paragon Marketing Communications Kuwait office elaborated that “To ensure that Kuwaiti youth have access to training and development opportunities Paragon has also played active roles in supporting the initiatives of Lothan Youth Achievement Center (LOYAC) for the fourth consecutive year, mentored Kuwaiti interns from the American University of Sharja, Woman Cultural Society, Kuwait University and others as well as supporting PAWS”. The managing partner/Chief Creative Officer of Paragon Marketing Communications Mr. Louai Alasfahani extended his thanks on behalf of his team to the judging committee for their professionalism, to the various media for supporting their awareness campaigns and to the organizers for their initiative.

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