Archive for the 'MENA Crystal' Category

19
Apr
12

Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Jordan Advertising Awards, KAAA and MENA Crystal

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?

19
Oct
11

Politically incorrect creativity

By Anubis 1 Comment
Categories: Advertising Awards, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Ghost Ads, Graphic Design, Jordan Advertising Awards and MENA Crystal

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

27
May
11

Dubai Lynx 2011 – How was it for you?

By Anubis 1 Comment
Categories: Advertising Awards, Articles, creative, Creativity, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Ghost Ads, Graphic Design, IAA Kuwait Chapter, Jordan Advertising Awards, KAAA, Louai Alasfahani, MENA Crystal and Paragon

Published in Gulf Marketing Review, May 2011. Page: 30.

21
May
11

Copycats love fresh fish

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Ghost Ads, KAAA, Louai Alasfahani and MENA Crystal

Client: M&J Seafood

Country: UK

Year: 2011

NB. Almost won a Best of Show in the Print category of SIA – Summit International Awards ;) but I alerted SIA and it was withdrawn.

Source: Classic John West ad recycled / Une histoire de “suiveurs”

16
Feb
11

Dubai Lynx 2011 Registration is open

By Anubis 1 Comment
Categories: Advertising Awards, Classroom, creative, Creativity, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Graphic Design, IAA Kuwait Chapter, illustration, Jordan Advertising Awards, Logo Design, Louai Alasfahani and MENA Crystal

For registration, Please visit http://www.dubailynx.com/attend_fest/delegate_packages.cfm

 

15
Feb
11

Blog Anubis supports 2011 Dubai Lynx

By Anubis Leave a Comment
Categories: Advertising Awards, Articles, Classroom, creative, Creativity, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Graphic Design, Jordan Advertising Awards, Logo Design, Louai Alasfahani, MENA Crystal and Paragon

Blog Anubis is a proud supporter of the Dubai Lynx advertising creativity festival. The Dubai Lynx (in my opinion) is currently the most credible festival awarding creativity in the Middle East as evident by the actions taken two years ago when they withdrew the title of Agency of the Year and several trophies from an agency which did not adhere to the competition rules and regulations. They also updated their rules and regulations (see Great move Dubai Lynx ).

Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.

For more details of the Dubai Lynx, for entering work and for deltgate registration please visit their website www.dubailynx.com

 

29
Oct
10

Pretty rough copycat from saatchi & saatchi Lebanon

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat and MENA Crystal

“It’s really “touching” to discover such a lookalike. Maybe when they’ll realise that their idea is everything but original, pimples will grow on their faces. Who knows…” – Joe Lapompe. 

THE ORIGINAL
Max Factor Hypersmooth Make-Up (P&G) – 2005
Source : Cannes Archive Online (Média Lions)
Agency : Leo Burnett Frankfurt (Germany)

Sebamed Clear Face / Ambient – 2008
Source : Adsoftheworld
Agency : Saatchi & Saatchi Beirut (Lebanon)

Source: Pretty rough copycat? / Pas très très net?

 

23
Oct
10

GR8 film production pushed the creative limits in Lebanon off the cliff

By Anubis Leave a Comment
Categories: Advertising Awards, COPY CAT ADS, Copycat and MENA Crystal

“A classical ad (Bronze Lion) ripped-off frame by frame… even the car color remained the same. Only some details had changed : the guy is replaced by a sexy girl, and the black man isn’t black anymore… very representative of the contemporary state of mind? (not to say more…)” – Joe Lapompe.

 

THE ORIGINAL

Japp Energy Bar – 1995
Source : Cannes BRONZE LION
Agency : Leo Burnett (Norway)

LESS ORIGINAL
BoomBoom Energy Drink – 2010
Source : GR8 film Production / Lebanon
Agency : Unknown

100,000,000,000,000,000% copy cat.

Above two examples via: Via: Don’t push me / Faut pas pousser!

One more identical example…from Bulgaria.

06
Mar
10

IAA Kuwait is the official representative of Dubai Lynx and Cannes Lions in Kuwait

By Anubis Leave a Comment
Categories: Advertising Awards, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, IAA Kuwait Chapter, Jordan Advertising Awards, KAAA and MENA Crystal

IAA Kuwait Chapter is appointed as the official representative of both the Dubai Lynx and the Cannes Lions in Kuwait, so expect some interesting events to follow this announcements.

22
Aug
09

Egyptian Old Fart Tarek Nour steals 14 TV commercials to launch his own TV station

By Anubis 3 Comments
Categories: Advertising Awards, Articles, COPY CAT ADS, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Jordan Advertising Awards, KAAA, MENA Crystal and Self Promotion

They stole 14 different creations, used them as their own without crediting the originals or even mentioning them and profited from doing so.

The work was done for profit to promote the launching of the TV station owned by the owner of multiple advertising agencies and TV production companies; he goes by the name Tarek Nour who openly admitted to copying 14 promos (so far) and is considered a creative legend in Egypt.

This only goes to show the true status of creativity in the Middle East. copy past. copy anything from anywhere and past it anywhere but most importantly never forget to enter such work in creativity awards as bragging rights are as important as getting a raise, or getting new clients and undeserved respect from people whom you take for granted and deem ignorant!!!

I hope we do not see this work on next year short-list at the Dubai Lynx. The following are some examples of the original content which Egyptian Advertising industry Top Dog Tarek Nour copied  the ideas from and used them as promos to launch his TV station during the month of Ramadan!!! This guy will stop at nothing.

The videos have been removed by Tarek Nour from Youtube trying to cover up his crime, however tow of them are still available on Smells like a dirty copycat / Ça sent bon la mauvaise cope and Thinking about copycat? / Touché coulé!

Berlitz Language School – 2006
Source : Cannes SILVER Lion, Cresta Awards Winner, Eurobest Silver, One Show Silver & New York Festivals Gold Worldmedal!
Agency : Bates United Oslo (Norway)

Related Links:

http://adnationme.com/news/top-story/tarek-nour-nabbed-on-facebook-for-copycats-2.html

Picture 1

Source: http://www.facebook.com/group.php?gid=128807933831

Continue reading ‘Egyptian Old Fart Tarek Nour steals 14 TV commercials to launch his own TV station’

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Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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