Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!
Blog Anubis is a proud supporter of the Dubai Lynx advertising creativity festival. The Dubai Lynx (in my opinion) is currently the most credible festival awarding creativity in the Middle East as evident by the actions taken two years ago when they withdrew the title of Agency of the Year and several trophies from an agency which did not adhere to the competition rules and regulations. They also updated their rules and regulations (see Great move Dubai Lynx ).
Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.
For more details of the Dubai Lynx, for entering work and for deltgate registration please visit their website www.dubailynx.com
“A classical ad (Bronze Lion) ripped-off frame by frame… even the car color remained the same. Only some details had changed : the guy is replaced by a sexy girl, and the black man isn’t black anymore… very representative of the contemporary state of mind? (not to say more…)” – Joe Lapompe.
Japp Energy Bar – 1995
Source : Cannes BRONZE LION
Agency : Leo Burnett (Norway)
BoomBoom Energy Drink – 2010
Source : GR8 film Production / Lebanon
Agency : Unknown
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.