Client: Salvation Army
Country: Canada
The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!
| Execution |
| In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children. |
| Advertiser | HIMAYA |
| Product | NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Type of Entry: | Best Campaign |
| Category: | Best Integrated Campaign Led by PR |
| Title: | BREAK THE SILENCE |
| Advertiser/Client: | HIMAYA |
| Product/Service: | NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
CREATIVE CREDITS
| Name | Company | Position |
| Bechara Mouznnar | Leo Burnett Beirut | Chief Creative Director |
| Malek Ghorayeb | Leo Burnett Beirut | Executive Creative Direcor |
| Areej Mahmoud | Leo Burnett Beirut | Creative Director |
| Charbel Sawane | Leo Burnett Beirut | Senior Art Director |
| Krystel Hoche | Leo Burnett Beirut | Senior Art Director |
| Marya Ghazzaoui | Leo Burnett Beirut | Art Director |
| Salem Habbous | Leo Burnett Beirut | Copywriter |
| Tania Saleh | Leo Burnett Beirut | Copywriter |
| Nada Abi Saleh | Leo Burnett Beirut | Deputy Managing Director |
| Michel Haddad | Leo Burnett Beirut | Communication Executive |
| Line Abou Nasr | Starcom Media Vest Group | Media Manager |
| Samer Choueiry | Leo Burnett Beirut | Head Of Digital Department |
| Mariah Ghazzaoui | Leo Burnett Beirut | Art Director |
Client: Khimji’s Watches – Oris
Agency:
Country: Oman
Published in Business Today on June 2012
Sources:
Invisible originality / Pas Vu, Pas Pris?
Невидимый плагиат http://zyazyaveka.net
Source: Saatchi & Saatchi лажают
It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.
| Released: | March 2008 |
|---|---|
| Advertiser: | United Nations |
| Brand name: | Unicef (United Nations International Children’s Emergency Fund) |
| Product: | Unicef (United Nations International Children’s Emergency Fund) |
| Agency: | Ogilvy & Mather, Shanghai |
| Country: | China |
Credits & Description:
Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.
Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/
| Advertiser: | Nokia Corporation |
| Brand name: | Nokia |
| Product: | Nokia Phonethics |
| Agency: | JWT Manila |
| Country: | Philippines |
| Category: | Mobile Telephone, Public Safety, Health & Hygiene |
| Released: | April 2009 |
|
Credits & Description:
Company: JWT MANILA, THE PHILIPPINES The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009. |
Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/
More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.



























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