The internationally awarded branding agency, Paragon Marketing Communications; celebrated for innovative and disruptive work shaking up the industry, has kicked off its New Year by locally infusing new blood throughout its agency ranks coupled with top management restructuring in the Paragon independent network as Ivan Totev Paragon’s Bulgaria operations manager takes the helm at Paragon Kuwait while his predecessor Diana Geroge leads Paragon Oman. Marzouq Jassem Al Marzouq and Louai Alasfahani both remain as founding partner/chairman and founding partner/chief creative officer respectively.
Ivan Totev launched his carrier as a copywriter and swiftly honed his skills at international agencies in Bulgaria such as: Bates, Ogilvy&Mather and Saatchi&Saatchi, where he held the position of managing director prior to joining Paragon, the fastest growing independent agency in the region. Ivan’s rich experience extends beyond the telecom, retail, financial and FMCG sectors which he is most passionate about having worked for the last 15 years for some of the Balkan’s (Eastern European) mega brands in his specialized fields of integrated marketing communications, branding, new business development and consultancy.
Ivan stated, ”Kuwait’s local advertising industry is highly developed yet highly price sensitive; a fact that continues to fascinate thereby propelling Paragon’s upward trajectory through deep understanding of its client’s brand-values, markets, competitors and delivering more than just creative designs as advertising solutions but equally important, campaigns that have measurable results and real direct impact on business profits through pushing sales upwards”. He added, “Paragon’s lead position is maintained by fuelling its creative renaissance by utilizing graphic design as a business strategy in an independent network corporate culture operating in three markets namely Kuwait, Bulgaria and Oman with plans to expand to other GCC countries in the very near future”.
Both Ivan Toteve and Louai Alasfahani had the privilege of being mentored by Misa Lukic President of the Management Board & Co-owner at MMS Communications/Publicis Group Serbia (Leo Burnett,Publicis,Saatchi).