Category Archives: Self Promotion

Paragon Bulgaria operations manager to head Paragon Kuwait

arab times  jan20 2013

jan 20 2013

The internationally awarded branding agency, Paragon Marketing Communications; celebrated for innovative and disruptive work shaking up the industry, has kicked off its New Year by locally infusing new blood throughout its agency ranks coupled with top management restructuring in the Paragon independent network as Ivan Totev Paragon’s Bulgaria operations manager takes the helm at Paragon Kuwait while his predecessor Diana Geroge leads Paragon Oman.  Marzouq Jassem Al Marzouq and Louai Alasfahani both remain as founding partner/chairman and founding partner/chief creative officer respectively.

Ivan Totev launched his carrier as a copywriter and swiftly honed his skills at international agencies in Bulgaria such as: Bates, Ogilvy&Mather and Saatchi&Saatchi, where he held the position of managing director prior to joining Paragon, the fastest growing independent agency in the region.  Ivan’s rich experience extends beyond the telecom, retail, financial and FMCG sectors which he is most passionate about having worked for the last 15 years for some of the Balkan’s (Eastern European) mega brands in his specialized fields of integrated marketing communications, branding, new business development and consultancy.

Ivan stated, ”Kuwait’s local advertising industry is highly developed yet highly price sensitive; a fact that continues to fascinate thereby propelling Paragon’s upward trajectory through deep understanding of its client’s brand-values, markets, competitors and delivering more than just creative designs as advertising solutions but equally important, campaigns that have measurable results and real direct impact on business profits through pushing sales upwards”.  He added, “Paragon’s lead position is maintained by fuelling its creative renaissance by utilizing graphic design as a business strategy in an independent network corporate culture operating in three markets namely Kuwait, Bulgaria and Oman with plans to expand to other GCC countries in the very near future”.

Both Ivan Toteve and Louai Alasfahani had the privilege of being mentored by Misa Lukic President of the Management Board & Co-owner at MMS Communications/Publicis Group Serbia (Leo Burnett,Publicis,Saatchi).

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Paragon marketing communications participates in Oman’s 3rd Media & Advertising Exhibition & Conference 18-20 October 2011

Paragon participates in Oman’s 3rd Media and Advertising Exhibition

Muscat, Oman. Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition. This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf. The exhibition will be showcasing latest technology in Digital Signage and will highlight the growing role of Social Media and other internet-based communication technologies. The focus of attraction will be outdoor advertising, marketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications. Besides being located in Oman, Paragon has operations also based in Kuwait and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design. Reference to Paragon’s work is available on its official Facebook page and YouTube channel.