Paragon participates in Oman’s 3rd Media and Advertising Exhibition
Muscat, Oman. Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition. This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf. The exhibition will be showcasing latest technology in Digital Signage and will highlight the growing role of Social Media and other internet-based communication technologies. The focus of attraction will be outdoor advertising, marketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications. Besides being located in Oman, Paragon has operations also based in Kuwait and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design. Reference to Paragon’s work is available on its official Facebook page and YouTube channel.
The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.
Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.
Agency: Click International
This self promotion ad promoting Click’s creativity did not score well in terms of English copy writing in fact it is an attempt at translating word for word the Arabic copy (which is not bad at all). If agencies are not paying attention to the quality of their own ads what would their clients expect from them when it is time to DO their ads?