The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.
Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.
Agency: Click International
This self promotion ad promoting Click’s creativity did not score well in terms of English copy writing in fact it is an attempt at translating word for word the Arabic copy (which is not bad at all). If agencies are not paying attention to the quality of their own ads what would their clients expect from them when it is time to DO their ads?
Client: Motivate – Campaign ME magazine.
Country: UAE – Dubai
Published in Campaign ME magazine. 19 July – 8 August, 2009. Page: 32.
Client: Emirates Neon – Self Promotion.
Country: UAE – Dubai.
Year: November 2011.
Published in Construction Week magazine. October 17 – 23, 2009. Page: 7.
The following ad is a creative twist on the pill ads that are giving us a headache.
Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Alberto Weand, Eduardo Gomes
Copywriter: German Ponce
Illustrator: Alberto Weand
Photographer: Gustavo Dao
Published: August 2011
Source: Axion Oxi : Plates
Client: Kuwait United Company Group
Brands: Layalina and Star
Published in Arab Ad magazine. Page: 155.
Published in Arab Ad magazine. Pages: 54 – 55.
Client: Cyber Gear – self promotion
Client: Al Faisal Al Feddy Mobiles
I do not know what is this deep fascination with taking pills!!! its really sick 🙂