Illustration by Nezar Al Shorbagi (Art Director at Paragon Marketing Communications – Kuwait)
Agency: Paragon Marketing Communications – Kuwait.
Year: 2010.
Archive for the 'Self Promotion' Category
14
May
10
Translator
Agency: Click International
This self promotion ad promoting Click’s creativity did not score well in terms of English copy writing in fact it is an attempt at translating word for word the Arabic copy (which is not bad at all). If agencies are not paying attention to the quality of their own ads what would their clients expect from them when it is time to DO their ads?
14
May
10
iron :) balls
Agency: AGA Advertising & Marketing
This self promotion ad was published in Arab Ad Magazine. A cleaver way to get the message across without getting censored.
Agency: L&R
24
Dec
09
Merry Christmas from Kuwait
Agency: Paragon Marketing Communications
Creative Director: Konstantin Assenov
Country: Kuwait – 2009
26
Nov
09
Different in the same exact way
Client: Motivate - Campaign ME magazine.
Country: UAE – Dubai
Published in Campaign ME magazine. 19 July – 8 August, 2009. Page: 32.
Client: Emirates Neon – Self Promotion.
Country: UAE – Dubai.
Continue reading ‘Different in the same exact way’
26
Nov
09
Wired on a string
Client: twofour54
Country: UAE
Year: November 2011.
Client: Leviton
Published in Construction Week magazine. October 17 – 23, 2009. Page: 7.
Continue reading ‘Wired on a string’
24
Nov
09
Creativity Chill Pill
The following ad is a creative twist on the pill ads that are giving us a headache.
Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Alberto Weand, Eduardo Gomes
Copywriter: German Ponce
Illustrator: Alberto Weand
Photographer: Gustavo Dao
Published: August 2011
Source: Axion Oxi : Plates
Client: Kuwait United Company Group
Brands: Layalina and Star
Agency: In-house
Published in Arab Ad magazine. Page: 155.
Advertiser: Telemax – TV Production Company
Published in Arab Ad magazine. Pages: 54 – 55.
Client: Cyber Gear – self promotion
Client: Al Faisal Al Feddy Mobiles
Country: Kuwait
Year: 2002
I do not know what is this deep fascination with taking pills!!! its really sick 
22
Nov
09
Together for ever!!!
Client: Ad Line Advertising
Agency: In-house
Year: 1999
Country: Kuwait
14
Sep
09
supermarket creativity
At first glance some one could think that these two ads are part of the same campaign or even worse they could think that one is a copy of another however none of these two scenarios are applicable here.
Below is a fantastic ad where what is under the film is the main message – Food and Humanitarian aid for Africa. I love the Africa shaped steak of meat that is created by a process of bi-association between the map of Africa (the target) and meat (the benefit)
Below is a fantastic ad where the film is the main message/benefit - Protect your idea with a good film.
Client: Film Master
Published in Shots magazine. issue 101. July, 2007.
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