Category Archives: Self Promotion

supermarket creativity

At first glance some one could think that these two ads are part of the same campaign or even worse they could think that one is a copy of another however none of these two scenarios are applicable here.

Below is a fantastic ad where what is under the film is the main message – Food and Humanitarian aid for Africa. I love the Africa shaped steak of meat that is created by a process of bi-association between the map of Africa (the target) and meat (the benefit)

accion c h

Below is a fantastic ad where  the film is the main message/benefit – Protect your idea with a good film.

Shots013

Client: Film Master

Published in Shots magazine. issue 101. July, 2007.

Egyptian Old Fart Tarek Nour steals 14 TV commercials to launch his own TV station

They stole 14 different creations, used them as their own without crediting the originals or even mentioning them and profited from doing so.

The work was done for profit to promote the launching of the TV station owned by the owner of multiple advertising agencies and TV production companies; he goes by the name Tarek Nour who openly admitted to copying 14 promos (so far) and is considered a creative legend in Egypt.

This only goes to show the true status of creativity in the Middle East. copy past. copy anything from anywhere and past it anywhere but most importantly never forget to enter such work in creativity awards as bragging rights are as important as getting a raise, or getting new clients and undeserved respect from people whom you take for granted and deem ignorant!!!

I hope we do not see this work on next year short-list at the Dubai Lynx. The following are some examples of the original content which Egyptian Advertising industry Top Dog Tarek Nour copied  the ideas from and used them as promos to launch his TV station during the month of Ramadan!!! This guy will stop at nothing.

The videos have been removed by Tarek Nour from Youtube trying to cover up his crime, however tow of them are still available on Smells like a dirty copycat / Ça sent bon la mauvaise cope and Thinking about copycat? / Touché coulé!

[youtube=http://www.youtube.com/watch?v=CBamtqPPTeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PcW7wZEDAGI&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=X-Igd-85PDg&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=EWy36ljuzeM&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=yR0lWICH3rY&hl=en&fs=1&]

Berlitz Language School – 2006
Source : Cannes SILVER Lion, Cresta Awards Winner, Eurobest Silver, One Show Silver & New York Festivals Gold Worldmedal!
Agency : Bates United Oslo (Norway)

[youtube=http://www.youtube.com/watch?v=T7GRdIWp1ZE&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=0eN0b5qdmrA&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FZyYxQw1hhw&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=PxWbhCAdNus&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=5IaUL4dNRRo&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FD_c9Jm8hkU&hl=en&fs=1&]

[youtube=http://www.youtube.com/watch?v=FFUP229rcw8&hl=en&fs=1&]

Related Links:

http://adnationme.com/news/top-story/tarek-nour-nabbed-on-facebook-for-copycats-2.html

Picture 1

Source: http://www.facebook.com/group.php?gid=128807933831

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Recycling ideas

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Credits:

Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Rexanna McCubbin
Art Director: Jenny Liu
Studio Art: Midori Batten
Images: Coloribus.com

The above two examples are also featured along with other examples of the same “creativity” in a book titled “Nouveau?” by Joe La Pompe. Pages: 260 – 261. ISBN: 978-2-7533-0069-9.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Chaos of lebanon promotes its creativity with a scanned stock image from Tony Stone

Source: Tony Stone Lebanon

This self promotion ad published in Arab Ad magazine for a “creative agency” found its creativity by scanning an image from Tony Stone images!!!

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Hand cuffs

menottes2007.jpg

menottescanadian2003.jpgmenottesperrier_2003.jpg

Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.