
Client: Totally Fish
Agency: BPG Bates Pan Gulf
Country: Kuwait

Created by: Jason Freeny
Source: http://web.mac.com/moistproduction/flash/index.html

Type of Entry: Magazine
Category: Commercial Public Services
Title: GUMMI BEARS
Advertiser/Client: BRAINOBRAIN
Product/Service: BRAINOBRAIN EDUCATION PROGRAM
Entrant Company, City: FP7, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: FP7, Dubai
Country: UNITED ARAB EMIRATES
Executive Creative Director: Marc Lineveldt
Creative Director: Neil Walker-wells
Copywriter: Neil Walker-wells
Art Director: Jason Freeny
Illustrator: Moistproductins
Typographer: Jason Freeny
Art Buyer: May Farhat
Account Supervisor: John Lacy
Advertiser’s Supervisor: Raji





its is unfortunate that this got awarded both the Gold (print campaign) and the Grand Prix (outdoor) at the 2009 Dubai Lynx.
This is supposed to be a festival celebrating originality and creativity NOT recycled ideas or executions.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Client: First Dubai Investment.
Country: UAE – December 2008





Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.
Agency: Marcom
Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Sarah Khanna, Ahmed El Hefnawy, Ayman Salah El Din, Amr El Geddawy
Country: Egypt – 2007.
The idea was to reflect the passion of Mercedes-Benz through an artistic approach. Using four consecutive ads, the campaign highlights Mercedes-Benz as the origin of all beauty, fascination, safety and performance. The horse here symbolizes the power and performance of a Mercedes-Benz
The advertising ran exclusively in certain lifestyle magazines throughout Egypt in order to target specific classes with refined mentalities.
Source: http://mediame.com/image_media/print/mercedes_benz_horse




Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.
Client: Nawras telecom
Country: Oman

Client: Barter Card
Country: Kuwait – 2004

Client: Royal Telecom Center for Communications
Country: Kuwait – 2004

Client: Fast Teleco
Country: Kuwait – 2004



Client: Q8
Country: Kuwait – 2004
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Client: Bazaar
Country: Kuwait – 2006

Client: D’Mag
Country: Kuwait
Both Kuwait based magazines featrued the same pair of Orange slippers as the front cover of their respective magazines in the same months!!! just a coinsidance or both Art directors happen to have the same taste…in slippers
another magazine cover but featuring a different pair of slippers
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Client: AREPCO
Agency: C3 – C Cube
Country: Kuwait
Year: 2008

Source: http://www.shutterstock.com/pic-17132815-knitted-house-on-white-background.html

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.
Agency: Memac Ogilvy
Country: Kuwait
Year: 2008

Source: http://www.shutterstock.com/pic-21221950-special-illustration-for-islamic-event-adha-eid.html
Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

Client: BKME (Bank of Kuwait and the Middle East).
Agency: Horizon FCB.
Creative Director: Joe Ghazal.
Country: Kuwait.
Year: December, 2008.
This is an ad with “balls” J; Christmas tree decorations “balls” are used as the main visual to send out the Islamic Eid Al Adha greeting – Not a good idea for a bank that is in the process of becoming Sharia’a compliant.
the inspiration for this creative concept is from www.shutterstock.com; just replace the lantern with a pearl


Client: United Laboratories
Country: Kuwait – 2009
Published in Al Dar daily Kuwaiti newspaper. August 25, 2009. Page:9. Business section.
Client: International Association of Public Transport
Year: 2011
Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

The following is a good and relevant example on how to properly use Christmas balls decorations.

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