Category Archives: Stock Images

Knitting else matters

dsc09502

Client: AREPCO

Agency: C3 – C Cube

Country: Kuwait

Year: 2008

24544912209033766

Source: http://www.shutterstock.com/pic-17132815-knitted-house-on-white-background.html

arepco

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Very Sheep

memacAgency: Memac Ogilvy

Country: Kuwait

Year: 2008

15598912278951461

Source: http://www.shutterstock.com/pic-21221950-special-illustration-for-islamic-event-adha-eid.html

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

clipartlogo1

Merry Adha

bkmecom

Client: BKME (Bank of Kuwait and the Middle East).

Agency: Horizon FCB.

Creative Director: Joe Ghazal.

Country: Kuwait.

Year: December, 2008.

This is an ad with “balls” J; Christmas tree decorations “balls” are used as the main visual to send out the Islamic Eid Al Adha greeting – Not a good idea for a bank that is in the process of becoming Sharia’a compliant.

the inspiration for this creative concept is from www.shutterstock.com; just replace the lantern with a pearl 😉

bkme-2

Source: http://www.shutterstock.com/pic-16903675-simple-illustration-for-islamic-events-like-ramadan-month-feter-eid-adha-eid.html

bkme

 Source: http://www.shutterstock.com/pic-16248334-simple-illustration-for-islamic-events-like-ramadan-month-feter-eid-adha-eid.html

Zain004

Client: United Laboratories

Country: Kuwait – 2009

Published in Al Dar daily Kuwaiti newspaper. August 25, 2009. Page:9. Business section.

Client: International Association of Public Transport

Year: 2011

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

clipartlogo1

The following is a good and relevant example on how to properly use Christmas balls decorations.

wonderbra

Move up to the source of creative inspiration

Client: Wataniya Telecom

Agency: Impact & Echo BBDO

Country: Kuwait

Year: November 2008

gold-ladder-3

source: http://www.shutterstock.com/pic-4025494-climbing-golden-ladder.html

It is sad to see a big advertiser such as Wataniya Telecom working with an internationally affiliated agency such as Impact & Echo BBDO producing “creative” work of this level.

Clip art are not supposed to be used in such a way for such a client by such an agency. Whatever happened to differentiation, corporate image and originality?

clipartlogo1

wwwglobal-magcom

 golden-devil

The devil is in the detail 😉

NB. When you sign to fotolia, you get a credit that is worth one dollar, and the cost of the high resolution clipart is just 3$ check it out http://us.fotolia.com/microsoftclipart?xc=j0439348&LLCC=en-US

dsc03261

Client: Wataniya Telecom

Agency: Zenith media

Country: UAE – Duabi

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

face2face

Source: http://www.coloribus.com/admirror/photo_with_soldier/

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

 

Elephant

Published: September 2000

Published: September 2000
Source: http://www.coloribus.com/admirror/eye_of_the_elephant/


Less Original

Type of Entry: Magazine

Category: Home Appliances & Furnishings, Home Electronics & Audio-Visual

Title: ELEPHANT EYE

Advertiser/Client: CANON

Product/Service: CAMERAS

Entrant Company, City: GREY WORLDWIDE, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: GREY WORLDWIDE, Dubai

Country: UNITED ARAB EMIRATES

Executive Creative Director: Danny Higgins

Creative Director: Alisdair Miller

Copywriter: Vidya Manmohan

Art Director: Alisdair Miller

Account Supervisor: Joanna Naoum

This actully won Three Bronze in the print category at the Dubai Lynx 2008!!! same concept,same art direction,same product category.
Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03553&entryID=854
&keywords=elephant

corbis

The three simple steps for wining a bronze at Lynx:

1- copy an idea that already exists and had been copied before.

2- download the photo from the stock library.

3- stick a logo of a client (even if it is not your client).

submit and win.

No one is saying that you cant use a close up shot of an elephant; just use it in an original way to express a different idea like the following example.

picture-21

Source: http://www.coloribus.com/admirror/eye_of_the_elephant/

 

 

 

Campaign dec 2007199

Published in Communicate December 2007 issue N. 36. Page: 14.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1. 

 

 

 

drope it

Same stock photo, same cause (dont waste water), same country (Kuwait)!!! what happend to originality, photography, creativity, message differentiation?

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Gettytright

Published in the Arab Ad magazine, January, 2004 issue. Vol.14/No.1 page: 64.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Swim

Source: Tony Stone Images.

Client: LG

Kuwait.

Client: Radisson SAS

Kuwait.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

So not cool

Source: Tony Stone Images

Client: National Real Estate – Souq Shark.

Agency: Eurika Media.

Country: Kuwait.

Client: National Paints

Agency: Team Y&R

Country: Jordan

Featured in Arab Ad magazine September, 2003 issue. Vol. 13. No. 8. Page:202.

Unbelievable!!! This concept based on a stock photo got awarded at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

When we all think alike, then no one is thinking – Walter Lipmann.