The ad by The Kavli which was published only in D’mag June 2006 is based on a royalty-free stock image – got awarded a Bronze at the 2006 KAAA (Kuwait Arabic Advertising Awards)!!! check out KAAA book; page: 31.
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.
A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia